Unconventional training for unconventional people.
I'm Adam - aka The Physical Culturalist.
I help men 40+ get lean, strong, and mobile using kettlebells, rings, and bodyweight training.
No gimmicks. No fluff.
Just joint-friendly strength, mobility, and power training rooted in the philosophy of old-school physical culture and updated with what we now know about longevity, hormone health, and sustainable training.
Ready to feel better, enjoy more physical freedom, and set yourself up to stay strong for life?
Grab my FREE Morning Mobility Routine:
losethefatkeepthemuscle.com/morning-primer/
The Physical Culturalist
Got a new kettlebell video dropping on Monday at 9:00am PST.
If your basic swing is dialed and you want more pop without wrecking your joints, I’m breaking down two advanced variations:
Over Speed Swings (banded)
and Dead Start Swings.
You’ll learn the setup, the biggest mistakes to avoid, and where these fit in your program to build explosive lower-body power and keep your nervous system sharp.
See you tomorrow - this one’s for the lifers.
👉 Set a reminder & watch here when it goes live: https://youtu.be/jzoTS4USyII
2 days ago | [YT] | 8
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The Physical Culturalist
15 Years.
And I’m grateful for every single second of it.
Today means more to me than my actual birthday, as, honestly, I just kind of showed up for that one.
My Mom really deserves the credit there for doing the heavy lifting.
But this day, my “rebirth day” - This one’s all on me.
It wasn’t easy.
There were plenty of failures and missteps along the way.
But that’s just the process.
It’s the losses that make the win so much sweeter when it finally happens.
And if you’re reading this and you’re struggling with your own demons.
They aren’t going to go away without a fight.
They rarely go down in the first round, and you have to be ready to drag them into the deep waters if you’re gonna win.
But do not give up.
It’s going to take your very best to defeat your very worst.
And when you finally get your hand raised, the victory will be sweeter than you could ever imagine.
3 days ago | [YT] | 89
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The Physical Culturalist
💪 Over 40? Train Smarter, Not Harder
I just filmed a new video I think you’ll love: 5 Rules for Strength Training After 40.
This isn’t about chasing your 20-year-old self.
It’s about training smarter, staying strong, and keeping your joints healthy for the long haul.
I’ll cover:
✔️ Core training that actually protects your spine
✔️ The rep ranges you need for strength and resilience
✔️ Why movement > muscles after 40
✔️ How unilateral training keeps you balanced
✔️ The role of ballistic work in longevity
Video drops tomorrow at 9 AM PST. 🔥
Stay tuned—you won’t want to miss this one.
1 week ago | [YT] | 85
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The Physical Culturalist
Gorilla Row drops tomorrow @ 9:00 AM PT 🦍
Pull-ups alone won’t build a balanced, powerful back. Tomorrow I’m breaking down the Gorilla Row—my favorite kettlebell row for shoulder health, posture, and serious back strength.
Inside the video:
• The 2:1 pulling rule for happier shoulders
• How to set up the Gorilla Row (body position & bell placement)
• The muscular irradiation cue that instantly makes you stronger
• What to do if your bells aren’t the same size
Thumbnail says Gorilla Strong for a reason.
2 weeks ago | [YT] | 74
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The Physical Culturalist
Tomorrow’s video is a love letter to the Golden Era of Bodybuilding
Adapted for real life.
I’m taking two classic high intensity techniques that Arnold and his peers used to develop some of the most impressive looking arms of all time.
Drop sets and forced negatives - and I'm showing you how to apply them using nothing more than a TRX.
Old School Methods with a New School Tool.
⏰ Drops 9:00 AM PST tomorrow.
3 weeks ago | [YT] | 39
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The Physical Culturalist
Tomorrow's video is a good one.
You'll learn how combining a kettlebell with a simple towel can unlock new levels of back and arm strength without you needing to buy a single new piece of equipment.
One move hits overlooked upper back muscles for better posture and pulling power.
The other is the smoothest-feeling kettlebell biceps exercise I've ever found (plus a way to make it nastier).
It drops tomorrow morning at 9:00 AM PST.
Set a reminder — you're going to want this in your training toolkit.
1 month ago | [YT] | 77
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The Physical Culturalist
🚨 New kettlebell video drops tomorrow!
If you’ve mastered the basic swing and want to take your power, core strength, and athleticism to the next level… this one’s for you.
I’m breaking down a rare, advanced swing variation that:
✅ Builds explosive hip drive
✅ Trains 360° core and oblique strength
✅ Carries over to real‑world athleticism
This is NOT for beginners, but if you’re ready to level up your swing game, watch for it tomorrow morning.
Stay Hungry,
Adam
1 month ago | [YT] | 74
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The Physical Culturalist
📣 NEW VIDEO DROPPING 9.00 A.M PST TOMORROW
If you’re a man over 40 who wants serious upper body strength without wrecking your joints…
You need to start training with gymnastic rings.
Monday’s video walks you through the first 3 push-up variations you should master plus why rings are better than barbells for joint-friendly muscle, mobility, and bulletproof tendon strength.
⏳ Drops Monday 9.00 AM PST. Make sure you’re subscribed.
1 month ago | [YT] | 10
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The Physical Culturalist
New Follow-Along Workout Drops Tomorrow 🔥
This one’s called Scorcher, and it more than lives up to the name.
⏱ Just 5 minutes
💪 Kettlebell swings + hollow holds
💥 Core, glutes, and lungs all get torched
It’s simple, brutal, and over before your coffee cools.
Drops tomorrow at 9:00 a.m. PST, perfect to kickstart your Monday.
Get ready. You’ll feel this one.
#kettlebellworkout #coretraining #followalong
1 month ago | [YT] | 13
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The Physical Culturalist
Having a hard time finding the time to train?
The video I'm dropping tomorrow will fix it.
It covers one of the most underrated tools in physical culture: Micro Workouts.
These short, focused sessions can build strength, improve mobility, and accelerate fat loss in just 5–15 minutes at a time.
Whether you're short on time, restarting your routine, or want to upgrade your training without adding stress...this is for you.
The video drops tomorrow at 9am PST.
🔔 Hit the bell so you don’t miss it.
Stay Hungry,
Adam
1 month ago (edited) | [YT] | 29
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