Men Over 40: It's Time to Level Up, Not Slow Down! đȘ
Despite what youâve been told, your body is still capable of building muscle and strength just like it did in your 20s.
The key? A smarter, more strategic approach.
Thatâs why I created MASS-40 â a 6-week training guide designed specifically for men over 40 who want to pack on serious muscle in the shortest time possible.
đ„ And I want to give you a FREE copy! đ„
No catch â just click the link below, enter your name and email, and get instant access!
So many men have excuses about why they canât commit.
Theyâre too busy with work, family, or other obligations.
They say theyâll start when things âslow downâ or when life gets less hectic. But the truth is⊠life never really slows down. There will always be something competing for your time.
And for most men, fitness is just a "nice to have," not a real priority.
The problem with this mindset is that it only leads in one directionâdownhill. If you donât make your health a priority now, itâs only going to get harder.
Muscle loss, weight gain, lower energy, joint painâit all creeps up faster than you think.
The men who stay in shape arenât the ones with the most free time; theyâre the ones who refuse to let excuses dictate their future.
At some point, you have to decide if you want to take control or keep telling yourself the same story. The longer you wait, the worse it gets. But if you shift your mindset and commit, even in the middle of a busy life, the results will compound in your favor. Itâs not about having timeâitâs about making time.
đ„ 5 BJJ Lessons That Are the Same in Fitness đȘ
Whether youâre trying to get better on the mats or in the gym, the lessons are the same.
1. Technique over strength
In BJJ, the strongest guy doesnât always win. The one with better technique does. Same in fitness: if your form sucks, youâre just lifting your ego. Master the movement, then add weight.
2. Itâs a marathon, not a sprint
You donât earn your blue belt in a month. It takes reps, time, and patience. Your fitness journey is no different. Crash diets and all-or-nothing plans burn out fast. Play the long game.
3. Get 1% better each day
A new submission. A cleaner deadlift. A slightly better food choice. Itâs about showing up, learning, and making small improvements. Stack those wins.
4. Donât compare your journey
Someone elseâs belt, body, or bench press doesnât define yours. Everyoneâs starting from a different place. Focus on your progress, not someone elseâs highlight reel.
5. Consistency is the secret
The guy who trains twice a week for 5 years beats the guy who goes all in for 2 months and quits. Same in fitness. Show up. Stay in the game. Results come to those who donât stop.
Slow down. Master the basics. Keep showing up. đ
Youâre not trying to look like your 20-year-old self.
Youâve lived too much, learned too much, and earned more than just abs and a bench press PR.
This chapter is different.
Now you train to have energy for your kids at the end of a long workday.
To feel strong, capable, and confident when you walk into a room â not for attention, but because youâre grounded in who you are.
To sleep better. Move better. Hurt less.
Youâre not chasing the past.
Youâre building a future.
One where youâre still active at 60.
Where your doctor isnât giving you a new prescription every year.
Where your knees donât hurt every time you stand up, and your back doesnât flare up from something as simple as tying your shoes.
Fitness in your 40s isnât just about getting shredded.
Sure â the attention you get when you take your shirt off will feel pretty damn good.
But the real reward? Itâs knowing youâre showing up as your best self â for your family, your career, and your future. Itâs walking past a mirror and seeing someone who took back control.
Someone who stopped settling.
Because this version of you doesnât just survive the day. He owns it.
And no â your body isnât broken. Youâve just outgrown the old approach.
What you need now is a program built for your stage of life.
One that works with your schedule, respects your joints, and helps you get strong, lean, and confident â without burning out or giving up everything you enjoy.
If youâre ready to feel like yourself again â but better...
Too many men wait for the "perfect time" to start taking care of themselves. They talk about getting in shape, getting stronger, setting an exampleâbut they never take the first step.
If you're a father, your kids arenât just listening to what you say.
Theyâre watching what you do. Do they see a man who makes excuses, or a man who leads by example?
A man who stays strong, disciplined, and capableânot just for himself, but for his family?
Being 40 doesnât mean itâs all downhill. Thatâs a lie weak men tell themselves.
The truth?
You can build muscle just as fast as you did in your 20s.
You can torch body fat, get in the best shape of your life, and prove to your kidsâand yourselfâthat age is just a number.
But it starts with action. No more waiting. No more talking. Be the man who steps up.
Just focusing on âweight lossâ (instead of muscle building) will come back to bite you. Hereâs why:
1. When people lose weight, they donât just lose fat. They lose muscle too (a lot of it).
2. Muscle is your bodyâs âmetabolic engineâ. As you lose muscle, your metabolism slows down.
3. Thatâs why many people who lose weight hit a plateau, then experience rebound weight gain (because their metabolic engine isnât running as hot, so they burn fewer and fewer calories)...
âŠor they get discouraged that the weight loss has âstoppedâ and return to old habits.
So save yourself the heartache of losing weight then gaining it back⊠and prioritize building muscle this year.
As long as youâre not going off the rails with your diet, you WILL burn fat as you put on muscleâŠ
Because as youâre putting on muscle, youâre basically adding âmetabolic enginesâ to burn more calories for fuelâŠ
Heck youâll probably be able to loosen the reins on your diet a bit and still see some fat loss.
With that said, building muscle while trying to burn fat can be tough if you go at it aloneâŠ
And thatâs because thereâs so much conflicting information about how to do it.
Iâve helped thousands of guys learn how to build muscle while getting ripped - and Iâd be happy to help you do the sameâŠ
Iâll write up a step-by-step plan for you⊠and Iâll teach you the principles behind the plan so you know exactly how to put on muscle and manage your weight from now on.
Iâve only got a few spots available to join my coaching program, so if youâre interested, fill out an application now to ensure you donât miss your chance.
Your body is a direct reflection of what you put into it.
If you donât like how you look or feelâŠ
Stop blaming circumstances or believing other guys have some superpower that you donât.
Sure, some guys may have an easier time building muscle, but this isnât about them.
Itâs about YOU. And what YOU can do.
And the only way youâll build a great physique is by taking full responsibility.
For example, instead of saying, âI couldnât workout today because x or y got in the wayâŠâ
Start saying, âx or y got in the way, but I found a way to workout regardless.â
Thereâs always a way.
And if youâre serious about getting in better shape, youâll find that way, no matter what obstacles pop up.
I promise, youâll be amazed by how much more progress you make this year compared to others if you take full ownership and have a no excuses attitude.
If you need a workout plan thatâll help you make the most of the time you spend in the gymâŠ
musclemonsters
musclemonsters
Men Over 40: It's Time to Level Up, Not Slow Down! đȘ
Despite what youâve been told, your body is still capable of building muscle and strength just like it did in your 20s.
The key? A smarter, more strategic approach.
Thatâs why I created MASS-40 â a 6-week training guide designed specifically for men over 40 who want to pack on serious muscle in the shortest time possible.
đ„ And I want to give you a FREE copy! đ„
No catch â just click the link below, enter your name and email, and get instant access!
đ projecthypertrophy.com/mass-40-workout-optin/
Enjoy and get ready to grow!
2 weeks ago | [YT] | 568
View 41 replies
musclemonsters
So many men have excuses about why they canât commit.
Theyâre too busy with work, family, or other obligations.
They say theyâll start when things âslow downâ or when life gets less hectic. But the truth is⊠life never really slows down. There will always be something competing for your time.
And for most men, fitness is just a "nice to have," not a real priority.
The problem with this mindset is that it only leads in one directionâdownhill. If you donât make your health a priority now, itâs only going to get harder.
Muscle loss, weight gain, lower energy, joint painâit all creeps up faster than you think.
The men who stay in shape arenât the ones with the most free time; theyâre the ones who refuse to let excuses dictate their future.
At some point, you have to decide if you want to take control or keep telling yourself the same story. The longer you wait, the worse it gets. But if you shift your mindset and commit, even in the middle of a busy life, the results will compound in your favor. Itâs not about having timeâitâs about making time.
Stay Jacked,
Alain
3 weeks ago (edited) | [YT] | 525
View 32 replies
musclemonsters
đ„ 5 BJJ Lessons That Are the Same in Fitness đȘ
Whether youâre trying to get better on the mats or in the gym, the lessons are the same.
1. Technique over strength
In BJJ, the strongest guy doesnât always win. The one with better technique does. Same in fitness: if your form sucks, youâre just lifting your ego. Master the movement, then add weight.
2. Itâs a marathon, not a sprint
You donât earn your blue belt in a month. It takes reps, time, and patience. Your fitness journey is no different. Crash diets and all-or-nothing plans burn out fast. Play the long game.
3. Get 1% better each day
A new submission. A cleaner deadlift. A slightly better food choice. Itâs about showing up, learning, and making small improvements. Stack those wins.
4. Donât compare your journey
Someone elseâs belt, body, or bench press doesnât define yours. Everyoneâs starting from a different place. Focus on your progress, not someone elseâs highlight reel.
5. Consistency is the secret
The guy who trains twice a week for 5 years beats the guy who goes all in for 2 months and quits. Same in fitness. Show up. Stay in the game. Results come to those who donât stop.
Slow down. Master the basics. Keep showing up. đ
1 month ago | [YT] | 372
View 15 replies
musclemonsters
Youâre not trying to look like your 20-year-old self.
Youâve lived too much, learned too much, and earned more than just abs and a bench press PR.
This chapter is different.
Now you train to have energy for your kids at the end of a long workday.
To feel strong, capable, and confident when you walk into a room â not for attention, but because youâre grounded in who you are.
To sleep better. Move better. Hurt less.
Youâre not chasing the past.
Youâre building a future.
One where youâre still active at 60.
Where your doctor isnât giving you a new prescription every year.
Where your knees donât hurt every time you stand up, and your back doesnât flare up from something as simple as tying your shoes.
Fitness in your 40s isnât just about getting shredded.
Sure â the attention you get when you take your shirt off will feel pretty damn good.
But the real reward? Itâs knowing youâre showing up as your best self â for your family, your career, and your future.
Itâs walking past a mirror and seeing someone who took back control.
Someone who stopped settling.
Because this version of you doesnât just survive the day. He owns it.
And no â your body isnât broken. Youâve just outgrown the old approach.
What you need now is a program built for your stage of life.
One that works with your schedule, respects your joints, and helps you get strong, lean, and confident â without burning out or giving up everything you enjoy.
If youâre ready to feel like yourself again â but better...
đ Apply here to work with me 1 on 1: 0v8xq049lbk.typeform.com/to/XPFl0vGs
Letâs build something you can be proud of.
1 month ago (edited) | [YT] | 556
View 18 replies
musclemonsters
Too many men wait for the "perfect time" to start taking care of themselves. They talk about getting in shape, getting stronger, setting an exampleâbut they never take the first step.
If you're a father, your kids arenât just listening to what you say.
Theyâre watching what you do. Do they see a man who makes excuses, or a man who leads by example?
A man who stays strong, disciplined, and capableânot just for himself, but for his family?
Being 40 doesnât mean itâs all downhill. Thatâs a lie weak men tell themselves.
The truth?
You can build muscle just as fast as you did in your 20s.
You can torch body fat, get in the best shape of your life, and prove to your kidsâand yourselfâthat age is just a number.
But it starts with action. No more waiting. No more talking. Be the man who steps up.
If you're ready to make that change, apply here to work with me: 0v8xq049lbk.typeform.com/to/XPFl0vGs
Letâs get to work. đȘđ„
1 month ago | [YT] | 522
View 24 replies
musclemonsters
Dear men over 40, what if I said you could build muscle just as fast as you did in your 20s?
In this video, Iâll walk you through 5 studies that prove muscle growth doesnât have to slow down with age.
1 month ago | [YT] | 58
View 0 replies
musclemonsters
Most training programs wonât get you the results you wantâŠ
Why?
Because they donât use time tested, proven âbasicâ principles of strength and muscle growth.
Why not?
Because the âbasicsâ arenât sexy.
People like new and exciting⊠which is why most people canât stick to a program anyway.
But the âbasicsâ are the basics for a reason. Because they work.
If you simply focus on the time tested, proven, basic principles of strength and muscle growth, and you pair that with progressive overloadâŠ
Your gains will shoot through the roof this year, I promise you that.
Now, most guys think a âbasicâ training plan is something like a 6x per week bro-split.
Doesnât have to be.
If youâre strategic, you can build strength and muscle just hitting the gym 4x per week using âthe basicsâ...
I put all of it together in a free workout program you can download right here:
projecthypertrophy.com/push-pull-wave-method-optin⊠đ
3 months ago | [YT] | 327
View 12 replies
musclemonsters
Just focusing on âweight lossâ (instead of muscle building) will come back to bite you. Hereâs why:
1. When people lose weight, they donât just lose fat. They lose muscle too (a lot of it).
2. Muscle is your bodyâs âmetabolic engineâ. As you lose muscle, your metabolism slows down.
3. Thatâs why many people who lose weight hit a plateau, then experience rebound weight gain (because their metabolic engine isnât running as hot, so they burn fewer and fewer calories)...
âŠor they get discouraged that the weight loss has âstoppedâ and return to old habits.
So save yourself the heartache of losing weight then gaining it back⊠and prioritize building muscle this year.
As long as youâre not going off the rails with your diet, you WILL burn fat as you put on muscleâŠ
Because as youâre putting on muscle, youâre basically adding âmetabolic enginesâ to burn more calories for fuelâŠ
Heck youâll probably be able to loosen the reins on your diet a bit and still see some fat loss.
With that said, building muscle while trying to burn fat can be tough if you go at it aloneâŠ
And thatâs because thereâs so much conflicting information about how to do it.
Iâve helped thousands of guys learn how to build muscle while getting ripped - and Iâd be happy to help you do the sameâŠ
Iâll write up a step-by-step plan for you⊠and Iâll teach you the principles behind the plan so you know exactly how to put on muscle and manage your weight from now on.
Iâve only got a few spots available to join my coaching program, so if youâre interested, fill out an application now to ensure you donât miss your chance.
0v8xq049lbk.typeform.com/to/av2RCzMh
3 months ago | [YT] | 557
View 17 replies
musclemonsters
Your body is a direct reflection of what you put into it.
If you donât like how you look or feelâŠ
Stop blaming circumstances or believing other guys have some superpower that you donât.
Sure, some guys may have an easier time building muscle, but this isnât about them.
Itâs about YOU. And what YOU can do.
And the only way youâll build a great physique is by taking full responsibility.
For example, instead of saying, âI couldnât workout today because x or y got in the wayâŠâ
Start saying, âx or y got in the way, but I found a way to workout regardless.â
Thereâs always a way.
And if youâre serious about getting in better shape, youâll find that way, no matter what obstacles pop up.
I promise, youâll be amazed by how much more progress you make this year compared to others if you take full ownership and have a no excuses attitude.
If you need a workout plan thatâll help you make the most of the time you spend in the gymâŠ
Iâve got a free one for you to try right here:
projecthypertrophy.com/push-pull-wave-method-optin⊠đ
3 months ago | [YT] | 443
View 25 replies
musclemonsters
Your most valuable asset is muscle.Â
Tons of new research is coming out to prove it.
Men with more muscle live longer and healthier lives, keep their independence, feel more confidentâŠÂ
But without it, you just fade into oblivionâŠÂ
Getting weak, frail, and having to rely on others for help.Â
No man wants to go out that way.Â
And no man has to.Â
Iâm passionate about helping guys build muscle fast.Â
Why?Â
Because there was a time when I couldnât put on muscle for the life of me.Â
But after looking into real research about how to build muscle, I found a way to almost âhackâ the systemâŠ
And I put all of that information down in my book BULK UP FAST, which you can grab for FREE below.Â
Inside youâll learn simple strategies for how to pack on pounds of muscle in just 30-days and beyond.
â Get your copy of BULK UP FAST now for FREE (just pay shipping): www.bulkupbook.com/bulk-up-fast-sales-letter-a
3 months ago | [YT] | 555
View 30 replies
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