“When I let go of time constraints and squeezing tasks into too tight timeframes, things get done well, and everyday feels like a Dani Day.”
I’ve just been doing my monthly review and this ⬆️ is one of my favourite memories from May 2024, a significant milestone month for me and my business.
What is a Dani Day exactly?
It’s a weekly gift that I’ve been giving myself for the past six years or so.
A day just for me, where I do whatever I want to do. Often that looks like taking myself out to lunch, exploring a Spanish city, going to the cinema, having a massage or facial.
It’s a day of quiet luxury.
And this is what many days felt like in May as I worked from my new living room space, allowing things to take as long as they take — allowing the art of my work to unfold.
But this didn’t happen by some effortless magic — uh huh.
My body (my eyes to be exact) made me slow way way down. I simply could not look at my computer or do any work at times because my eyes hurt.
Little by little I began to understand the message behind this Divine guidance that speaks to me through my flesh.
I simply needed to change how I worked for the trajectory I am on.
I needed to make a proper shift away from self-study offerings and the selling of ‘information’, and shift my business model towards selling ‘implementation’.
I needed to more fully utilise the team of collaborators I have access to that support my efforts and lighten my load.
And amidst all this annoying slowing of pace (which I now love), I had my most successful program launch ever.
The paradox of slowing down to accomplish more continues to amaze me.
Looking to create a suite of tiny courses? This is a brilliant way to share your knowledge more broadly without increasing your client-facing time, and it can also pave the way for passive income.
However, the first step in this journey (which I’ll get to in a moment), might not be what you expect.
What often happens with my Create a Tiny Course students, is that they are able to effortlessly create their course by following my simple approach 👌🏼
But then, after a few initial sales — nada. For weeks or even months!
Understandably the excitement for their beautiful creation dwindles. It feels like nobody’s interested in what they have to offer.
And now they feel an inner pressure to ‘market’ their course … but their spark has been snuffed out!
They feel stuck about what to say, so they don’t say anything at all.
In my case, I entered the course creation process very differently.
My first course was created after looking at my website traffic and noticing that there was a blog post (one I’d written months ago) that was suddenly getting 40+ visitors per week.
Somehow I was ranking highly in Google search results. I didn’t understand how that happened at the time — but I do now! 👌🏼
So I figured that with all these visitors coming to my site, and no avenue for them to purchase a related offering, it was time to create one!
I made a two-part prerecorded class and offered that on the blog for $50.
Shortly after sales began trickling in, and I ended up averaging 10 sales per month, consistently.
That’s an extra $500 per month, I was stoked!
And in the following months and years, those people went on to buy my other offerings.
Okay, with all this said …
What do you think I am going to suggest is your first most important step to building your suite of tiny courses?
It’s obvious, no?
The first step is to become discoverable.
And to become discoverable, you need to dial in your messaging, which is why I teach Message Building & Discoverability together.
Dani x
P.S. I give more details about that initial blog and two-part class I created inside the course.
As AI tools like ChatGPT become our preferred way to retrieve information, how will this impact on our ability to be discovered through intentional searches?
Voice search optimisation is increasingly important as more of us utilise voice assistants to search for information.
To optimise your content for voice search:
+ Create Content That Answers Specific Questions: Voice searches are often in the form of questions. Create content that directly answers specific questions related to your field (your market research data is excellent for this!)
+ Focus on Conversational Keywords: People tend to use natural, conversational language when using voice search. Therefore it’s essential to truly know the words and language your ideal clients uses when they think and speak about where they are now, and where they want to be (your market research data is excellent for this!)
+ Structured Content: like search engines, AI tools appreciate well-structured content. This includes clear headings, concise paragraphs, and a logical flow of information. This structure not only aids the AI in understanding the content, but also helps your searcher take in and digest what you are saying.
I teach a simple, minimal system for addressing these 3 things in my new program “Message Building & Discoverability”.
It’s a guided 3-phase marketing mission to grow your audience outside of socials, so you can have more time offline.
The (tiny) lessons for ‘phase one’ have just dropped. And there is a live ‘mission briefing’ with me on Tuesday.
What draws people to my work is the shocking combination of ‘quiet’ and ‘marketing’ — and yet what they receive can be quite unexpected.
Case in point, this email I received from a favourite client:
“I wanted to express my appreciation for what I've learned from you this year.
The most important things are not about tactics (like discoverability titles, etc.) but rather:
1. Paying attention to how my nervous system feels in the presence of a potential client and then deciding whether or not to engage.
2. Permission to market quietly, off the grid, in contrarian ways.
3. Our chat about having price transparency so there is no moment of nervous system dyregulation in the sales call. This is very interesting to me and I'm still processing that idea and how I want to approach that issue.
4. In protecting my own energy and nervous system, I also became very clear that large scale zoom meetings are definitely not for me - either as a host or as a participant.” [end]
These elements of nervous system regulation, inner authority and being humane in our business interactions are so dear to my heart, and what I am most passionate about.
If these topics speak to you too then checkout my Foundations Course, it gives a lovely overview of the principles and thinking that underpins my approach, distilled into 4 easy to digest lessons — with total watch time of about one hour. 👌🏼
Because of these 3 skills I get away with doing less marketing, while my sales continue to grow.
The first skill is market resaerch. I have an uncommon interest in this topic which stems from my love of psychology, and understanding ‘the why’ behind peoples thought processes.
Over the years I’ve honed this skill, discarded questions that I’ve not found good use for (such as “What else have you tried?), and created a simple process for the automation of ‘intel’ gathering from my ideal buyers.
The second skill is messaging, which for me is a channel for self expression and the art of ‘me’.
I see messaging as a dynamic world of words, language, emotions, lived experiences, ideas and possibility ✨
It’s the realm of ‘thought forms’, both mine and everyone else’s.
The art is in the blending and organising of these thought forms into messages that rise above the online noise — and speak to peoples heart and soul.
And when that ⬆️ happens, less words are needed…less marketing is needed.
The third skill is discoverability, which is the art of being found without having to be visible on socials all the time.
Most people who buy from me found me from sources outside of social media, which is why I still enjoy sharing on IG— because I don’t ‘have to’.
I’ve often said that I became discoverable by accident, but that’s not entirely true.
Because without the other 2 skills above, I don’t believe it would have happened so effortlessly.
Previously I’ve been teaching these skills as stand alone offerings, what was I thinking! Now I have bought them under a single offering called…
Message Building & Discoverability.
A guided 8-week mission for honing your message, making the benefit of buying from you obvious, and growing your audience outside of socials
The old adage of “If you don’t ask, you don’t get” is often hailed as a forward thinking, bold way to move through life and get what you want. But it’s also an effective way to damage relationships with people who matter in your life.
I’m no saint, I’ve engaged in this way of thinking as well, but now I am much more discerning about acting on it.
Where I might use it, is if I were being seated at a restaurant table that I didn’t like, in which case I'd ask something like “Is that table over there free? Do you mind if I sit there?”
Usually it’s no skin off the waiter's nose either way, unless that table is reserved of course.
But where I wouldn’t act on the “If you don’t ask you don’t get” mentality is where;
+ I missed out on the cut off time for an early bird pricing
+ I forgot to use a coupon code and didn’t notice I was being charged full price at the checkout
+ Or where I purchased a program and then because I didn’t feel I ended up utilising it enough — try to get a refund or credit when the program finished.
In Australia we have a colloquial term that I think is appropriate for the examples above, it's called “taking the piss”.
And I’ll admit, that even recently I did consider asking for something that I would have been in this piss taking category…
What happened is that I'd forgotten to act on something within a certain timeframe, so I was tempted (momentarily) to write an email to justify why an exception to the rule should be made for me.
This request would have simultaneous signalled to the other party that I was asking them to abandon their own word and boundaries.
I’ve been on the receiving end of these kind of requests so I know first hand how disturbing and relationship altering they can be.
The request speaks volumes about the person who is asking, and in an instant I can find myself feel very differently towards them.
I share this perspective through the lens of interacting with solopreneurs and small businesses owners, the impact on folks with larger businesses would be far less or non existent I imagine.
Quiet Marketing is a state of mind. A way of being. A life style.
It’s a collection of principles and thought processes that lead you to your most aligned (and simplified) business model, products, services, marketplace presence and service delivery.
Quiet Marketing is the antidote to the widespread belief that doing more, creating more, showing up more, being more consistent, and achieving more — is the only way to succeed in business.
We've all seen the conventional ways to market, create, sell, and show up. But that’s not for everyone.
I am here to walk side by side in friendship with the bold, rebellious, quirky, sensitive ones.
The ones who have a fire 🔥 in their belly to contribute to positive change in the world, and to do that unconventionally.
The ones who are ready to market and sell from a place of ease, flow and alignment.
The ones who desire to simplify their business and marketing, so they can actually take time off to live their life 😳
That's the kind of ‘more’ that folks like us are looking for — more life!
If you are ready to ‘embody’ the frequency of Quiet Marketing, I invite you to journey with me in the Quiet Marketing Initiate program.
If you’ve struggled with the notion of ‘niching down’ then listen up!
This messaging system gives you the freedom of having more than one niche, creates a messaging foundation for your content, and guides you in crafting simple, honest sales pages 👌🏼
It’s built around a document called the ‘Message Organiser’ … or MO for short. 
Each of my offerings has its own MO, which makes knowing what to write, and actually writing it so streamlined and straight forward.
It’s one of the primary tools I use with clients as well, and so much can be solved with it (creating offerings, discoverability, copy writing, tiny course outlines etc).
Danielle Gardner
Danielle Gardner
“When I let go of time constraints and squeezing tasks into too tight timeframes, things get done well, and everyday feels like a Dani Day.”
I’ve just been doing my monthly review and this ⬆️ is one of my favourite memories from May 2024, a significant milestone month for me and my business.
What is a Dani Day exactly?
It’s a weekly gift that I’ve been giving myself for the past six years or so.
A day just for me, where I do whatever I want to do. Often that looks like taking myself out to lunch, exploring a Spanish city, going to the cinema, having a massage or facial.
It’s a day of quiet luxury.
And this is what many days felt like in May as I worked from my new living room space, allowing things to take as long as they take — allowing the art of my work to unfold.
But this didn’t happen by some effortless magic — uh huh.
My body (my eyes to be exact) made me slow way way down. I simply could not look at my computer or do any work at times because my eyes hurt.
Little by little I began to understand the message behind this Divine guidance that speaks to me through my flesh.
I simply needed to change how I worked for the trajectory I am on.
I needed to make a proper shift away from self-study offerings and the selling of ‘information’, and shift my business model towards selling ‘implementation’.
I needed to more fully utilise the team of collaborators I have access to that support my efforts and lighten my load.
And amidst all this annoying slowing of pace (which I now love), I had my most successful program launch ever.
The paradox of slowing down to accomplish more continues to amaze me.
d x
1 year ago (edited) | [YT] | 11
View 0 replies
Danielle Gardner
Looking to create a suite of tiny courses? This is a brilliant way to share your knowledge more broadly without increasing your client-facing time, and it can also pave the way for passive income.
However, the first step in this journey (which I’ll get to in a moment), might not be what you expect.
What often happens with my Create a Tiny Course students, is that they are able to effortlessly create their course by following my simple approach 👌🏼
But then, after a few initial sales — nada. For weeks or even months!
Understandably the excitement for their beautiful creation dwindles. It feels like nobody’s interested in what they have to offer.
And now they feel an inner pressure to ‘market’ their course … but their spark has been snuffed out!
They feel stuck about what to say, so they don’t say anything at all.
In my case, I entered the course creation process very differently.
My first course was created after looking at my website traffic and noticing that there was a blog post (one I’d written months ago) that was suddenly getting 40+ visitors per week.
Somehow I was ranking highly in Google search results. I didn’t understand how that happened at the time — but I do now! 👌🏼
So I figured that with all these visitors coming to my site, and no avenue for them to purchase a related offering, it was time to create one!
I made a two-part prerecorded class and offered that on the blog for $50.
Shortly after sales began trickling in, and I ended up averaging 10 sales per month, consistently.
That’s an extra $500 per month, I was stoked!
And in the following months and years, those people went on to buy my other offerings.
Okay, with all this said …
What do you think I am going to suggest is your first most important step to building your suite of tiny courses?
It’s obvious, no?
The first step is to become discoverable.
And to become discoverable, you need to dial in your messaging, which is why I teach Message Building & Discoverability together.
Dani x
P.S. I give more details about that initial blog and two-part class I created inside the course.
1 year ago | [YT] | 7
View 0 replies
Danielle Gardner
The ‘Golden Hour’ of marketing is that period of time where you are amidst the creation process of a new offering.
You’re full of awe and inspiration about what you are making and how valuable it’s going to be for your people.
There is no ‘link to buy’ yet and this makes you feel even more free and relaxed to share from your heart about your new thing.
This is the Golden Hour Of Marketing ✨
And all too often this opportunity is overlooked.
We wait until our creation is fully complete and the sales page is ready to go before we talk about it.
This is when awkwardness and second guessing arrives on the scene.
Suddenly we’re confused about what we should say, how we should say it, and in what order.
We don’t want to sound salesy or desperate, and at the same time we want to see folks jump on our offer asap.
Marketing starts to feel hard, heavy and like a necessary evil.
Funny how I know how this plays out so well 😉
I discovered the Golden Hour Of Marketing by accident.
It was during a road trip and I was working on some Canva slides in the car.
I was in my element weaving content and design elements together.
A natural desire arose from within to share what I was working on.
First I created a little Reel of my view from the car and the slides on my computer.
Then over the next few days I shared snippets of the teachings as I felt inspired to.
People were responding with comments like “I’m looking forward to seeing this new offering Dani!”.
It was magical.
I was truly make-art-ing.
Morale of this story . . . savour the Golden Hour Of Marketing.
Let that be the time where you share freely and bring awareness to what you will soon be offering.
Let it be your ‘pre-launch’ activity.
Dani x
1 year ago | [YT] | 8
View 0 replies
Danielle Gardner
As AI tools like ChatGPT become our preferred way to retrieve information, how will this impact on our ability to be discovered through intentional searches?
Voice search optimisation is increasingly important as more of us utilise voice assistants to search for information.
To optimise your content for voice search:
+ Create Content That Answers Specific Questions: Voice searches are often in the form of questions. Create content that directly answers specific questions related to your field (your market research data is excellent for this!)
+ Focus on Conversational Keywords: People tend to use natural, conversational language when using voice search. Therefore it’s essential to truly know the words and language your ideal clients uses when they think and speak about where they are now, and where they want to be (your market research data is excellent for this!)
+ Structured Content: like search engines, AI tools appreciate well-structured content. This includes clear headings, concise paragraphs, and a logical flow of information. This structure not only aids the AI in understanding the content, but also helps your searcher take in and digest what you are saying.
I teach a simple, minimal system for addressing these 3 things in my new program “Message Building & Discoverability”.
It’s a guided 3-phase marketing mission to grow your audience outside of socials, so you can have more time offline.
The (tiny) lessons for ‘phase one’ have just dropped. And there is a live ‘mission briefing’ with me on Tuesday.
www.danigardner.com/message-building-discoverabili…
Dani x
1 year ago | [YT] | 1
View 0 replies
Danielle Gardner
What draws people to my work is the shocking combination of ‘quiet’ and ‘marketing’ — and yet what they receive can be quite unexpected.
Case in point, this email I received from a favourite client:
“I wanted to express my appreciation for what I've learned from you this year.
The most important things are not about tactics (like discoverability titles, etc.) but rather:
1. Paying attention to how my nervous system feels in the presence of a potential client and then deciding whether or not to engage.
2. Permission to market quietly, off the grid, in contrarian ways.
3. Our chat about having price transparency so there is no moment of nervous system dyregulation in the sales call. This is very interesting to me and I'm still processing that idea and how I want to approach that issue.
4. In protecting my own energy and nervous system, I also became very clear that large scale zoom meetings are definitely not for me - either as a host or as a participant.” [end]
These elements of nervous system regulation, inner authority and being humane in our business interactions are so dear to my heart, and what I am most passionate about.
If these topics speak to you too then checkout my Foundations Course, it gives a lovely overview of the principles and thinking that underpins my approach, distilled into 4 easy to digest lessons — with total watch time of about one hour. 👌🏼
Dani x
2 years ago | [YT] | 1
View 0 replies
Danielle Gardner
Because of these 3 skills I get away with doing less marketing, while my sales continue to grow.
The first skill is market resaerch. I have an uncommon interest in this topic which stems from my love of psychology, and understanding ‘the why’ behind peoples thought processes.
Over the years I’ve honed this skill, discarded questions that I’ve not found good use for (such as “What else have you tried?), and created a simple process for the automation of ‘intel’ gathering from my ideal buyers.
The second skill is messaging, which for me is a channel for self expression and the art of ‘me’.
I see messaging as a dynamic world of words, language, emotions, lived experiences, ideas and possibility ✨
It’s the realm of ‘thought forms’, both mine and everyone else’s.
The art is in the blending and organising of these thought forms into messages that rise above the online noise — and speak to peoples heart and soul.
And when that ⬆️ happens, less words are needed…less marketing is needed.
The third skill is discoverability, which is the art of being found without having to be visible on socials all the time.
Most people who buy from me found me from sources outside of social media, which is why I still enjoy sharing on IG— because I don’t ‘have to’.
I’ve often said that I became discoverable by accident, but that’s not entirely true.
Because without the other 2 skills above, I don’t believe it would have happened so effortlessly.
Previously I’ve been teaching these skills as stand alone offerings, what was I thinking! Now I have bought them under a single offering called…
Message Building & Discoverability.
A guided 8-week mission for honing your message, making the benefit of buying from you obvious, and growing your audience outside of socials
Which (just quietly), is now open for enrolment.
www.danigardner.com/message-building-discoverabili…
Dani x
2 years ago | [YT] | 7
View 0 replies
Danielle Gardner
The old adage of “If you don’t ask, you don’t get” is often hailed as a forward thinking, bold way to move through life and get what you want. But it’s also an effective way to damage relationships with people who matter in your life.
I’m no saint, I’ve engaged in this way of thinking as well, but now I am much more discerning about acting on it.
Where I might use it, is if I were being seated at a restaurant table that I didn’t like, in which case I'd ask something like “Is that table over there free? Do you mind if I sit there?”
Usually it’s no skin off the waiter's nose either way, unless that table is reserved of course.
But where I wouldn’t act on the “If you don’t ask you don’t get” mentality is where;
+ I missed out on the cut off time for an early bird pricing
+ I forgot to use a coupon code and didn’t notice I was being charged full price at the checkout
+ Or where I purchased a program and then because I didn’t feel I ended up utilising it enough — try to get a refund or credit when the program finished.
In Australia we have a colloquial term that I think is appropriate for the examples above, it's called “taking the piss”.
And I’ll admit, that even recently I did consider asking for something that I would have been in this piss taking category…
What happened is that I'd forgotten to act on something within a certain timeframe, so I was tempted (momentarily) to write an email to justify why an exception to the rule should be made for me.
This request would have simultaneous signalled to the other party that I was asking them to abandon their own word and boundaries.
I’ve been on the receiving end of these kind of requests so I know first hand how disturbing and relationship altering they can be.
The request speaks volumes about the person who is asking, and in an instant I can find myself feel very differently towards them.
I share this perspective through the lens of interacting with solopreneurs and small businesses owners, the impact on folks with larger businesses would be far less or non existent I imagine.
2 years ago (edited) | [YT] | 4
View 2 replies
Danielle Gardner
Quiet Marketing is a state of mind.
A way of being.
A life style.
It’s a collection of principles and thought processes that lead you to your most aligned (and simplified) business model, products, services, marketplace presence and service delivery.
Quiet Marketing is the antidote to the widespread belief that doing more, creating more, showing up more, being more consistent, and achieving more — is the only way to succeed in business.
We've all seen the conventional ways to market, create, sell, and show up. But that’s not for everyone.
I am here to walk side by side in friendship with the bold, rebellious, quirky, sensitive ones.
The ones who have a fire 🔥 in their belly to contribute to positive change in the world, and to do that unconventionally.
The ones who are ready to market and sell from a place of ease, flow and alignment.
The ones who desire to simplify their business and marketing, so they can actually take time off to live their life 😳
That's the kind of ‘more’ that folks like us are looking for — more life!
If you are ready to ‘embody’ the frequency of Quiet Marketing, I invite you to journey with me in the Quiet Marketing Initiate program.
The ‘early enrolment’ pricing ends in 12-hours.
www.danigardner.com/quiet-marketing-program
Dani x
2 years ago | [YT] | 6
View 0 replies
Danielle Gardner
Thought about publishing your own tiny book?
I’ve been getting a lot of questions lately about my book creation process and self publishing journey, so …
I’m putting together a live class to share my journey, what I’d do differently — and what’s happened since publishing #quietmarketing, the book.
And you can help!
Share with me what you’d love to know about creating a tiny book?
D x
2 years ago | [YT] | 6
View 0 replies
Danielle Gardner
If you’ve struggled with the notion of ‘niching down’ then listen up!
This messaging system gives you the freedom of having more than one niche, creates a messaging foundation for your content, and guides you in crafting simple, honest sales pages 👌🏼
It’s built around a document called the ‘Message Organiser’ … or MO for short. 
Each of my offerings has its own MO, which makes knowing what to write, and actually writing it so streamlined and straight forward.
It’s one of the primary tools I use with clients as well, and so much can be solved with it (creating offerings, discoverability, copy writing, tiny course outlines etc).
This 2-min video is from my tiny course Organise Your Message ⬇️
danigardner.thinkific.com/courses/organise-your-me…
Enjoy!
D x
#quietmarketing
https://youtu.be/HQThmseJDAI
2 years ago | [YT] | 1
View 0 replies
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