As AI tools like ChatGPT become our preferred way to retrieve information, how will this impact on our ability to be discovered through intentional searches?
Voice search optimisation is increasingly important as more of us utilise voice assistants to search for information.
To optimise your content for voice search:
+ Create Content That Answers Specific Questions: Voice searches are often in the form of questions. Create content that directly answers specific questions related to your field (your market research data is excellent for this!)
+ Focus on Conversational Keywords: People tend to use natural, conversational language when using voice search. Therefore it’s essential to truly know the words and language your ideal clients uses when they think and speak about where they are now, and where they want to be (your market research data is excellent for this!)
+ Structured Content: like search engines, AI tools appreciate well-structured content. This includes clear headings, concise paragraphs, and a logical flow of information. This structure not only aids the AI in understanding the content, but also helps your searcher take in and digest what you are saying.
I teach a simple, minimal system for addressing these 3 things in my new program “Message Building & Discoverability”.
It’s a guided 3-phase marketing mission to grow your audience outside of socials, so you can have more time offline.
The (tiny) lessons for ‘phase one’ have just dropped. And there is a live ‘mission briefing’ with me on Tuesday.
Danielle Gardner
As AI tools like ChatGPT become our preferred way to retrieve information, how will this impact on our ability to be discovered through intentional searches?
Voice search optimisation is increasingly important as more of us utilise voice assistants to search for information.
To optimise your content for voice search:
+ Create Content That Answers Specific Questions: Voice searches are often in the form of questions. Create content that directly answers specific questions related to your field (your market research data is excellent for this!)
+ Focus on Conversational Keywords: People tend to use natural, conversational language when using voice search. Therefore it’s essential to truly know the words and language your ideal clients uses when they think and speak about where they are now, and where they want to be (your market research data is excellent for this!)
+ Structured Content: like search engines, AI tools appreciate well-structured content. This includes clear headings, concise paragraphs, and a logical flow of information. This structure not only aids the AI in understanding the content, but also helps your searcher take in and digest what you are saying.
I teach a simple, minimal system for addressing these 3 things in my new program “Message Building & Discoverability”.
It’s a guided 3-phase marketing mission to grow your audience outside of socials, so you can have more time offline.
The (tiny) lessons for ‘phase one’ have just dropped. And there is a live ‘mission briefing’ with me on Tuesday.
www.danigardner.com/message-building-discoverabili…
Dani x
1 year ago | [YT] | 1