Looking to create a suite of tiny courses? This is a brilliant way to share your knowledge more broadly without increasing your client-facing time, and it can also pave the way for passive income.
However, the first step in this journey (which I’ll get to in a moment), might not be what you expect.
What often happens with my Create a Tiny Course students, is that they are able to effortlessly create their course by following my simple approach 👌🏼
But then, after a few initial sales — nada. For weeks or even months!
Understandably the excitement for their beautiful creation dwindles. It feels like nobody’s interested in what they have to offer.
And now they feel an inner pressure to ‘market’ their course … but their spark has been snuffed out!
They feel stuck about what to say, so they don’t say anything at all.
In my case, I entered the course creation process very differently.
My first course was created after looking at my website traffic and noticing that there was a blog post (one I’d written months ago) that was suddenly getting 40+ visitors per week.
Somehow I was ranking highly in Google search results. I didn’t understand how that happened at the time — but I do now! 👌🏼
So I figured that with all these visitors coming to my site, and no avenue for them to purchase a related offering, it was time to create one!
I made a two-part prerecorded class and offered that on the blog for $50.
Shortly after sales began trickling in, and I ended up averaging 10 sales per month, consistently.
That’s an extra $500 per month, I was stoked!
And in the following months and years, those people went on to buy my other offerings.
Okay, with all this said …
What do you think I am going to suggest is your first most important step to building your suite of tiny courses?
It’s obvious, no?
The first step is to become discoverable.
And to become discoverable, you need to dial in your messaging, which is why I teach Message Building & Discoverability together.
Dani x
P.S. I give more details about that initial blog and two-part class I created inside the course.
Danielle Gardner
Looking to create a suite of tiny courses? This is a brilliant way to share your knowledge more broadly without increasing your client-facing time, and it can also pave the way for passive income.
However, the first step in this journey (which I’ll get to in a moment), might not be what you expect.
What often happens with my Create a Tiny Course students, is that they are able to effortlessly create their course by following my simple approach 👌🏼
But then, after a few initial sales — nada. For weeks or even months!
Understandably the excitement for their beautiful creation dwindles. It feels like nobody’s interested in what they have to offer.
And now they feel an inner pressure to ‘market’ their course … but their spark has been snuffed out!
They feel stuck about what to say, so they don’t say anything at all.
In my case, I entered the course creation process very differently.
My first course was created after looking at my website traffic and noticing that there was a blog post (one I’d written months ago) that was suddenly getting 40+ visitors per week.
Somehow I was ranking highly in Google search results. I didn’t understand how that happened at the time — but I do now! 👌🏼
So I figured that with all these visitors coming to my site, and no avenue for them to purchase a related offering, it was time to create one!
I made a two-part prerecorded class and offered that on the blog for $50.
Shortly after sales began trickling in, and I ended up averaging 10 sales per month, consistently.
That’s an extra $500 per month, I was stoked!
And in the following months and years, those people went on to buy my other offerings.
Okay, with all this said …
What do you think I am going to suggest is your first most important step to building your suite of tiny courses?
It’s obvious, no?
The first step is to become discoverable.
And to become discoverable, you need to dial in your messaging, which is why I teach Message Building & Discoverability together.
Dani x
P.S. I give more details about that initial blog and two-part class I created inside the course.
1 year ago | [YT] | 7