Danielle Gardner
The ‘Golden Hour’ of marketing is that period of time where you are amidst the creation process of a new offering.You’re full of awe and inspiration about what you are making and how valuable it’s going to be for your people.There is no ‘link to buy’ yet and this makes you feel even more free and relaxed to share from your heart about your new thing.This is the Golden Hour Of Marketing ✨And all too often this opportunity is overlooked.We wait until our creation is fully complete and the sales page is ready to go before we talk about it.This is when awkwardness and second guessing arrives on the scene.Suddenly we’re confused about what we should say, how we should say it, and in what order.We don’t want to sound salesy or desperate, and at the same time we want to see folks jump on our offer asap.Marketing starts to feel hard, heavy and like a necessary evil.Funny how I know how this plays out so well 😉I discovered the Golden Hour Of Marketing by accident.It was during a road trip and I was working on some Canva slides in the car. I was in my element weaving content and design elements together. A natural desire arose from within to share what I was working on. First I created a little Reel of my view from the car and the slides on my computer. Then over the next few days I shared snippets of the teachings as I felt inspired to.People were responding with comments like “I’m looking forward to seeing this new offering Dani!”. It was magical.I was truly make-art-ing.Morale of this story . . . savour the Golden Hour Of Marketing. Let that be the time where you share freely and bring awareness to what you will soon be offering. Let it be your ‘pre-launch’ activity.Dani x
1 year ago | [YT] | 8
Danielle Gardner
The ‘Golden Hour’ of marketing is that period of time where you are amidst the creation process of a new offering.
You’re full of awe and inspiration about what you are making and how valuable it’s going to be for your people.
There is no ‘link to buy’ yet and this makes you feel even more free and relaxed to share from your heart about your new thing.
This is the Golden Hour Of Marketing ✨
And all too often this opportunity is overlooked.
We wait until our creation is fully complete and the sales page is ready to go before we talk about it.
This is when awkwardness and second guessing arrives on the scene.
Suddenly we’re confused about what we should say, how we should say it, and in what order.
We don’t want to sound salesy or desperate, and at the same time we want to see folks jump on our offer asap.
Marketing starts to feel hard, heavy and like a necessary evil.
Funny how I know how this plays out so well 😉
I discovered the Golden Hour Of Marketing by accident.
It was during a road trip and I was working on some Canva slides in the car.
I was in my element weaving content and design elements together.
A natural desire arose from within to share what I was working on.
First I created a little Reel of my view from the car and the slides on my computer.
Then over the next few days I shared snippets of the teachings as I felt inspired to.
People were responding with comments like “I’m looking forward to seeing this new offering Dani!”.
It was magical.
I was truly make-art-ing.
Morale of this story . . . savour the Golden Hour Of Marketing.
Let that be the time where you share freely and bring awareness to what you will soon be offering.
Let it be your ‘pre-launch’ activity.
Dani x
1 year ago | [YT] | 8