Maxime Sigouin

Photo Dump from Boracay Island, Philippines


We ate delicious food, got a tan, got some solid @mavywellness workouts in with @ivyteves 🌱💪



What a blessing to be here and experience this beautiful scenery. We filmed new youtube videos sharing our favorite plant-based spots here, filmed some workouts for our members over 50 who want to build stronger legs with minimal equipment while traveling the world and enjoying their retirement.

Stay tuned for it on my Youtube channel and newsletter which are both linked in my profile.

We are now off to our next destination ❤️

 Still remaining in the Philippines just another island 🏝️

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1 day ago | [YT] | 21

Maxime Sigouin

Photo Dump from BGC, Manila, Philippines



@ivyteves and I are now off to our next destination for the next 7 days 🏖️



We ate some much good plant-based food here, had some killer workouts and I got to meet Ivy’s family out here ❤️ It’s been such a blessing and so fun.



Ivy and I recorded cooking videos, workout videos, travel tips to stay fit and stay on track and all those will be release on my Youtube channel.

Make sure to subscribe to my weekly newsletter where everything will be linked (In my bio).

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1 week ago | [YT] | 25

Maxime Sigouin

Most people quit not because they can’t do it but because they misunderstand how transformation actually works.

Here’s the truth 👇

Your health & fitness journey is like pushing a massive flywheel.

At the beginning, it’s dead weight.

No momentum.

Every workout feels hard.

Meal prep feels inconvenient.

Life feels like it’s fighting you.

And that’s normal.

The mistake people make is thinking:

“If it feels hard, I must be doing it wrong.”

No. You’re just starting.

At first, the only job is to keep your hands on the wheel.

Not perfection.

Not motivation.

Just consistency.

Some days you feel strong.

Some days you feel like you only have 40%.

If you give 100% of what you *have* that day, the wheel still moves.

Over time, something shifts.

You build systems:

- You learn when to train
- You organize your kitchen better
- You stop relying on willpower
- You start relying on structure

Momentum builds.

And here’s the magic part 👇

When momentum is high, small mistakes stop destroying progress.

One missed workout doesn’t derail you.

One off meal doesn’t set you back weeks.

The flywheel keeps spinning.

This is what people call “sustainability” but sustainability isn’t something you choose upfront.

It’s something you earn through repetition.

Just like starting a new job:

At first, everything feels overwhelming.

A year later, it’s second nature.

Health works the same way.

You don’t reach a finish line where effort disappears.

You reach a point where effort is lighter.

Where being healthy isn’t something you negotiate daily.

It’s just who you are.

That’s the flywheel.

Push long enough, and eventually…

it starts carrying you forward.

Keep pushing.

1 week ago | [YT] | 35

Maxime Sigouin

Most people don’t fail because they lack discipline.


They stall because their goals are too small and too safe.



Small goals let you stay comfortable.


Big goals force you to think differently.



When a goal actually matters to you, it demands new standards, better systems, and a higher level of commitment. You can’t rely on the same habits that got you here to get you somewhere new.



Time is also a powerful psychological tool.


Give yourself 12 months and urgency disappears.


Give yourself 6 months and suddenly your actions change.



You stop negotiating with yourself.
You stop doing busy work.
You start focusing on what actually moves the needle.



Big goals paired with intentional timelines create healthy pressure. Not stress — clarity. They force growth, creativity, and decisive action.



If you want different outcomes, you need goals that demand a different version of you.



Set goals that excite you.


Give them timelines that require action.


That’s where real progress begins.

3 weeks ago | [YT] | 33

Maxime Sigouin

Most people don’t fail at body recomposition because the plan doesn’t work.

They fail because they don’t follow directions.

And I don’t mean motivation.


I don’t mean discipline.


I mean directions.


Hiring a coach is like putting a destination into a GPS.


You’re saying, “This is where I want to go. Less body fat. More muscle. More energy.

A body that actually supports my life.”


Once that destination is set, the GPS gives you the most efficient route.


Not the route that feels good every day.


Not the route that matches your mood.


The most efficient route.


And this is where most people go wrong.


The GPS says, “Turn right.”


And people say, “I don’t feel like it today.”


So they turn left.


They skip the workout.

They eat whatever because it was a stressful week.

They tell themselves they’ll get back on track later.


Here’s the key belief shift:

Missing a turn doesn’t mean you failed.

It means you added time.


The GPS doesn’t judge you. It recalculates.


Your coach does the same.


Life will happen. You’ll miss workouts. You’ll eat off plan. That doesn’t disqualify you.


What does slow everything down is selectively listening.


Following the plan only when you’re in a good mood.


Ignoring it when you’re tired, stressed, or bored.


You wouldn’t expect to “accidentally” arrive at a destination you’ve never been to before.


Yet that’s exactly how most people approach their health.


Trust the GPS.


Trust the process.


Follow the directions more often than you ignore them.


And when you go off track, don’t spiral.


Just get back on the route.


That’s how sustainable transformation actually works, especially after 50.


Join my newsletter and stop guessing what actually works.

3 weeks ago | [YT] | 30

Maxime Sigouin

It’s official My book very first book “Forever Fit “ is LIVE now live on Amazon.



This book represents near 6 years of coaching people all over the world who were tired of guessing, tired of quick fixes, and tired of doing “everything right” without lasting results.



Who struggle to get fit and improve their body composition on a plant-based lifestyle and I’m excited for this to be out to the world.



Thank you to all those of you who pre-ordered a copy :)



Now I need your help.



Over the next 48 hours, we’re making a focused push to hit #1 on Amazon in a few key categories. That early window matters more than most people realize and your support right now makes a massive difference.



If my content has helped you move away from extremes and toward sustainability…

If you believe more people deserve a clear, realistic path to staying strong, lean, and energized for life…



Here’s how you can support:

👉 Grab a copy using this link a.co/d/efTmsyQ or heading to Amazon in your country and searching Forever Fit

👉 Order one for yourself
👉 Consider grabbing an extra copy for a friend or family member who needs this message
👉 And if you do purchase, leaving a review would mean the world.
Reviews help Amazon show this book to more people who need it.




Here’s why this matters to me on a deeper level:



Every book sold counts toward my mission to help




- 10,000 people get lean, thrive, and reduce the risk of chronic illness by 2033 and 1 million people by 2050.



This isn’t about rankings for ego.



It’s about reach.


It’s about impact.


It’s about changing how people age.



Thank you to everyone who has already supported, shared, ordered, and reviewed. I truly couldn’t do this without you.



Thank you for all the love an support ❤️

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4 weeks ago | [YT] | 43

Maxime Sigouin

What does it actually mean to be fit?



Being fit doesn’t mean chasing someone else’s version of strength, speed, or aesthetics.
Being fit means your body and your health are not a limitation to you living your best life.
And that definition changes as you move through life.


In your 20s and 30s, fitness might look like performance.
In your 60s, 70s, and beyond, it often looks like freedom.


Freedom to move without fear.
Freedom to get off the floor, travel, train, play, and live fully.
Freedom to know your body supports the life you want, not limits it.

For some people, being fit means strength training a few days a week to feel good in their body.


For others, it’s running marathons, Ironmans, or competing in events they love.

Different expressions. Same foundation.

Strength training.

Proper nutrition.

A body that keeps showing up for you, decade after decade.

I go deeper into this in my new book Forever Fit and in my latest Substack post.


👉 Subscribe to my Substack/newsletter if you want more conversations about longevity, strength, and sustainable health that actually lasts.

Your future self is worth building for.

1 month ago (edited) | [YT] | 32

Maxime Sigouin

I’m officially an Author 📕
What a surreal moment to hold the first copy of my new book : Forever Fit : Your Body Recomposition Transformation System 🌱💪


I can’t believe this is happening after a full year of working on this with my incredible team to make it come to life.


I’m grateful for my incredible wife Ivy for supporting it me throughout this process and to my book mentor Robert Cheeke for helping do this properly because I would have made so many mistakes 😅


I feel so blessed to be able to do what I do and I’m grateful for our clients at Mavy Wellness for trusting us with their health & transformation and for believing in our mission of helping 10,000 people get lean, thrive and reduce their risk of dealing with chronic illness by 2033 and 1 million people by 2050 on a plant-based lifestyle ❤️


Because this book contains all the information to transform, every book sold will count as a life transformed towards our mission and a percentage of proceeds will be added to our monthly cancer donations that we’ve been doing for almost 6 years now ❤️


You can still pre-order the book by using the link in my bio before it goes live in January 26th

1 month ago | [YT] | 51

Maxime Sigouin

At 60, she finally broke free from sugar.

Alexandra Paul. Baywatch actress. Ironman finisher. Ocean swimmer.

She'd done everything right. Except one thing.

"I was eating sugar instead of real food. I'd wake up and eat chocolate."

Never been on a diet. Never joined a program. Thought she could figure it out alone.

Until she couldn't.

THE REAL REASON

"My feelings had been hurt by my mom. I hadn't brought it up for months. So I was eating over it."

It's never just about food.

Her sister: "When you're in a rut, change something. You can't expect change to hit you like a lightning bolt."

At 60, she took action.

WHAT CHANGED

Five months. No sugar. No white-knuckling.

"Had my birthday. Coach asked if I wanted cake. I said no. I genuinely don't want it."

Physical: Leaned out. Arms got jacked. Gym guys complimented her.

Emotional: "I started talking about my pain. It dissipated. I became resilient."

Month later, she had that conversation with her mom.

"Didn't have any emotional trigger anymore. I'd healed."

THE LESSONS

Coach Sarah: "You eat like a child. Snacking, not being intentional."

She started sitting for meals. Slowing down. Tasting food.

When anxious, she'd chew gum. Sarah asked: "What if you just sat with the feeling?"

"Hadn't occurred to me to feel it instead of numb it."

THE SHIFT

Before: Hour cardio 6 days/week. Lifting because she "should."

Now: Heavy lifting 4-6x/week. Added extra day because she liked it.

"Felt great just lifting. Didn't need cardio."

WISDOM

"Asking for help is important. Expert support matters."

"We wait till we feel 'ready.' Sometimes that takes too long."

Don't wait.

THE REAL STORY

44 years struggling with food. Finally found peace.

Not through restriction, shame, or willpower.

Through support. Structure. Philosophy that allowed for humanity.

That's sustainable transformation.

Link in bio.

#plantbased #transformation #over60fitness #sugaraddiction #healthyaging #emotionaleating #foodfreedom #strengthtraining #womenshealth #healingjourney

1 month ago | [YT] | 18

Maxime Sigouin

My mom lost 50 lbs at 55 and kept it off for 4 years. She's 60 now, stronger than at 40.

She tried everything. Atkins. Weight Watchers. That soup diet. Always gained it back.

The difference? She stopped sprinting a marathon. Took 9 months. That's why it stuck.

What worked:

1. PLAN YOUR WEEK
Every Sunday: training days, cooking days, everything. Don't wait for motivation.
2. SIMPLE GROCERIES
Rice, beans, lentils, potatoes, vegetables, tofu. Check flyers for deals.
3. PRE-CUT VEGETABLES
"Think about your goals. Healthy or cookies?" Make the right thing easy.
4. TRY NEW VEGETABLES
Follow plant-based creators. Save recipes. Build variety.
5. MEAL PREP 2X/WEEK
Sunday + Wednesday. 1 hour each. Training days? Just heat and eat.
6. PARTNER SUPPORT
Dad's not vegan but helped cut veggies, handed her water. Now eats more plant-based from watching her.
7. RIGHT TOOLS
Tofu press, blender, measuring cups. Makes it easier.
8. CHEW SLOWLY
Let your body catch up. You'll naturally eat less.
9. FOLLOW RECIPE CREATORS
Carly (Plant You), Sam (It Doesn't Taste Like Chicken), Toni (Plant-Based on a Budget).
10. LONG-TERM MINDSET
Was 184 lbs at 55. Last time 130? Teenager.
Crash diets got her to 160. Never lasted.
Our program? 9 months to lose 50. Four years later, still 130.

THE REALITY:
This is lifetime. She still trains 4x/week, meal preps, monitors nutrition. But also eats out, has wine, enjoys life.

Not fighting her body anymore. More energy. Better sleep. Stronger.

MY CHALLENGE:
Pick ONE thing this week.

You're either taking action or waiting while nothing changes.

She proved you can transform in your 50s and stay strong in your 60s. Starts with consistent action, even when imperfect.

Link in bio—we help professionals 45-75 build sustainable transformations through whole food, plant-based eating.

#plantbased #weightloss #over50fitness #healthyaging #veganfitness #bodytransformation #sustainableweightloss #plantbasedfitness #veganmom #midlifefitness #fitover50 #plantbasedweightloss #vegantransformation

1 month ago | [YT] | 38