William Brown

The $17K/month knitting business… Wait… What?

I know right that surprised me too.

I learned about it this last year over coffee with someone I’d just met.

She lives in Dubai and runs a small YouTube channel where she teaches people how to knit.

That’s the business.

She makes tutorial videos, runs a small paid community, and keeps everything tight and simple.

No complicated setup, no big operation.

She’s making around $17K/month from it.

I’m not downplaying the skill itself.

What caught my attention was how little had to exist for the business to work.

→ One clear skill
→ One clean way to package it
→ One group of people wanted it

That was the part that stayed with me longer than I expected.

If something that ordinary can generate that kind of money per month…

What would your skill/knowledge be worth if packaged correctly?

The millionaires I know...

The clients and friends making $250K/month, $500K/month, sometimes more, almost all got there the same way.

→ They weren’t selling products
→ They weren’t running agencies
→ They were selling what they knew

Most of them weren’t even that good when they first started.

There’s a system behind this that people rarely talk about.

I’ve used it twice now to build businesses that have made almost $40 million combined.

I sold one to private equity, and the second one is now doing around $500K/month.

I’ve watched more than 750 people follow the same pattern with results that still surprise me.

A piano teacher crossed $100K/month.

A commercial cleaning guy hit $55K/month at his peak.

Someone teaching electronic music production to broke musicians ended up at $140K/month.

The pattern shows up every single time.

It’s nothing like what people expect.

I can’t walk through the whole thing here...

Though I recorded a video breaking down how I’d make $100K/month as fast as possible if I had to start again.

Using these four steps:

→ The timeline
→ Why you don’t need an audience
→ Why you don’t need to be an expert
→ The pricing math that makes $100K/month much more realistic than it sounds

You can watch the full breakdown here.

https://youtu.be/ZNtr1VtsiSY

I didn’t hold anything back in this video.

The part that usually surprises people is how simple the numbers are and how few people need to say yes for this to work.

If you’re thinking your niche won’t pay those prices or you aren’t good enough yet, pay attention to the 15 minute mark.

I walk straight into that worry, and it’s usually the moment everything clicks.

— Will

4 days ago | [YT] | 21

William Brown

From ready to quit to 14K a month

Meet my client Nathan Ellingham

Nathan had been following my journey for a long time.

He was running a couple of other businesses and thought he could figure this one out on his own.

→ No funnel
→ Zero clients
→ No real offer
→ He had no acquisition system
→ No idea how to generate or close sales calls

Nathan was stuck and frustrated, wondering if it was even worth continuing.

The stress and disappointment were piling up.

Seeing a way forward felt impossible.

Nathan was ready to quit.

Giving up felt like the easier option.

However he decided to give it one last try, this time with help.

After a couple calls with me, everything changed.

Nathan realized he had been missing a few critical pieces and finally understood why his efforts weren’t paying off.

At that moment he committed fully and decided to tackle the real problems head on.

You see…

Most coaches make the same mistake.

They think more activity equals better results.

Nathan was posting every day, making hundreds of calls, sending endless emails.

Without a system.

So all that he was doing was wasting his time and energy.

To fix this problem…

We built him a proper acquisition system from scratch.

Not a generic course solution, but something designed specifically for his market and offer.

Within three months:

→ Calendar full for weeks
→ First clients closed at profit
→ Tracking for $14K a month in revenue
→ 10 to 12 sales calls booked every day
→ Three times ROI on 4K a month ad spend
→ Another 15 calls scheduled over the next few days

Nathan had tried every online program before and had mentors who failed him.

Finally, he had someone giving full attention, guidance, and belief in what he was building.

Nathan now has the confidence and support to deliver the same level of service to his clients.

The difference between struggling coaches and profitable ones is not knowledge.

It is a system that consistently puts qualified prospects on your calendar.

Nathan went from ready to quit to $14K/month in 90 days because we fixed the system, not just the marketing.

Quitting is the easy escape.

Fixing it is the move that pays off.

— Will

p.s. Want to watch Nathan’s full testimonial?

You can watch it here:

https://www.youtube.com/watch?v=gDoFm...

1 week ago | [YT] | 20

William Brown

Why 83% of people say no and why I actually prefer it.

Most people get pricing completely wrong.

They overcomplicate it, chase formulas, or look for secret hacks.

I don’t do that.

I keep it simple.

The shift I made changed everything.

It’s the difference between wondering if your market can afford you and positioning yourself so the right people always can.

This approach took my last company to $16,400,000 before I sold it.

It’s also what drives Build Grow Exit to $500K/month....

Also works for clients in 48+ niches, even the ones people said were too broke to pay premium prices.

Here’s the weird part…

My close rate is lower than most would ever feel comfortable with.

Way lower.

The math works differently than most people realize.

Once you see what’s actually happening behind the scenes, your whole view of business will change.

There’s a reason I’m fine with most people saying no.

It’s better for everyone, especially the ones who do say yes.

Want to see how?

Watch the complete method here.

https://youtu.be/j-K727tkP68

Fair warning.

If you’ve been telling yourself your market is broken or can’t pay your prices, this will feel uncomfortable.

It will also show you what’s actually possible.

– Will

1 week ago | [YT] | 10

William Brown

Join the waiting list to be notified when I begin accepting clients again next year:

buildgrowandexit.com/workwithme

1 week ago | [YT] | 18

William Brown

This is how a complete beginner built a profitable coaching business from scratch.

Meet my client Laoishe MacCana.

She's a news presenter who figured this out while driving.

A podcast auto played in her car. She thought she'd give it 10 minutes.

Three hours later she was still listening, absorbed in one message…

‘If you've got a skill people regularly come to you for help with, you've got an online business waiting to happen’.

That idea planted itself.

She started watching YouTube videos obsessively.

Bought a book. Then started building.

She created a landing page, wrote a VSL, learned copywriting, made content.

Despite taking massive action and following every step the free content told her to follow, she felt completely lost.

She had loads of questions nobody was answering.

When you're building from scratch, especially if you're an overthinker and a worrier, you need more than information.

You need to know if you're doing it right.

That gap kills most online businesses before they launch.

It is not a lack of information. It is the lack of implementation guidance.

Laoishe recognized this.

Took action and joined my 3-month training program.

Looking back, she calls it “the best thing she's ever done.”

The program had everything but more than the training content, she needed the coaching.

Someone to guide her through setting up the business properly and answer those specific questions keeping her stuck.

From complete zero to four months later:

→ 3 clients signed
→ £10,000 in revenue
→ Nearly 10,000 Instagram followers

All from organic. No paid ads.

Here's what Laoishe did to make a difference…

Laoishe had drive and transferable skills from her news career.

What she did not have was a clear framework to tie it together and someone to tell her if she was on track or wasting time.

These are her words:

"I learned loads in the training program.

There's everything you could possibly need in there from making an offer, how to make an offer work, all the way up to how to make ads and hiring people and scaling.

I did need that training program and his coaching and guidance to be able to set up the business properly."

Now the question is…

How much revenue are you sitting on without realizing it?

You’ve got the knowledge. The market wants what you know.

All you need is the framework to package it properly and guidance to execute without second guessing every decision.

You can keep consuming free content wondering why you're not getting traction.

Or get the structured training and direct coaching that turns your expertise into actual revenue.

Laoishe advice:

"Don't sit on it. Book a call. You definitely won't regret it."

If you're ready to stop leaving money on the table, let's map out what you're sitting on and how to capture it.

Join the waiting list here.

buildgrowandexit.com/workwithme?el=JP_FB_Laoishe_M…

— Will

p.s.

Want to watch Laoishe's full testimonial? You can see it here.

https://www.youtube.com/watch?v=FIrhm...

2 weeks ago | [YT] | 33

William Brown

This might be the most valuable breakdown you will watch this month.

I mapped out a client’s entire structure on how to scale from 80K to 350K per month and recorded it and now I'm sharing it with you.

No script. No editing. Just delivering pure strategy in the moment.

Here’s what made this session different.

We didn’t talk about getting more traffic or posting more content.

We diagnosed exactly where his business model was structurally capping him...

And why 80K felt like a ceiling he kept hitting no matter what he tried.

Most people don’t realize their business is built in a way that literally cannot scale past a certain revenue point.

That’s what we fixed.

Everything we mapped out is systematic.

We broke down his entire funnel from social media to close.

I showed him the three to four specific shifts that would...

Actually compound his growth instead of piling more hours onto his week.

The best part is this.

He is already doing 80K per month, so none of this is theory.

I walked him through the exact framework I used to scale two coaching businesses back to back.

Here’s what we covered..

→ How to stop trading time for money at scale
→ How to build a sales process that does not burn you out
→ How to create a business that compounds every month instead of bouncing all over the place

I also showed him:

→ The splitter funnel system I would build if this were my business
→ The three channel YouTube strategy that fixes algorithm issues
→ The financing setup that has personally added over 100K per month to my revenue

Watch the complete breakdown here:

https://youtu.be/kFVPZp9HNys

If you are anywhere from 10K to 100K per month and you feel like you are working harder...

But the revenue is not moving the way it should...

This recording will show you what is actually in your way.

The part on hiring an SDR and rebuilding your entire sales process is worth watching by itself.

– Will

2 weeks ago | [YT] | 12

William Brown

My business closes its doors today

We’re ending the month on just over $400K cash collected and just over $1M in contracted revenue with a few hours to go before midnight, when we disable our funnel and all off the closers’ calendars

At midnight, i’m no longer accepting clients which i’m super excited about. I’m typing this from the beach in Dubai outside my apartment at The Address Beach Resort. It’s a beautiful day today, perfect temperature at this time of year

I’m flying home to England in a few weeks for Christmas with family, and then back to the villa i bought recently in Bali at the start of January where i’ll prob stay all year

I’m pumped to take a break. It feels good to not need any more money. To say “no, sorry, the doors are closed, join the waiting list” is a feeling of freedom and abundance i can’t wait to experience from tomorrow onwards

After 7 years in this space and $33.1 million cash collected, it’s time to pause, reflect, enjoy some time off from acquisition and just work with existing clients, plan out next year and reset the mind and the business

Things will be very different when we re open next year. Prices will be higher, we’re closing our group program and focusing on less clients but much more intensive service and consulting from me and my team. We’re also stopping charging monthly and moving to quarterly billing instead to create deeper levels of progress and results for clients

I’ll share more when we open the doors again around Feb-Mar. Until then, if you want to hop in today whilst there’s still time, just message me asap and i’ll give you my WhatsApp and i’ll share the programs and prices and you can join

Otherwise, here’s to freedom, abundance and finally admitting that “i have enough and don’t need more” and looking forward to helping all existing clients get to the same place themselves

What a feeling

Much love

2 weeks ago | [YT] | 62

William Brown

In less than 24 hours, one of two things is going to happen…

You're either committed and moving forward, or you'll spend another year explaining to yourself why "now wasn't the right time."

No in-between.

Tomorrow at midnight, the calendar closes.

After that, I stop taking on new clients. No calls. No programs. No exceptions.

This isn’t about repeating what you already know.

You’ve seen the results. You’ve seen the framework. You know what’s possible.

What matters now is whether you act today or keep thinking about it.

After midnight tomorrow, my focus shifts entirely to existing clients.

No split attention. No new intakes.

Only the people who committed will get everything I have.

When I reopen at some point next year, the business will look completely different.

→ Higher prices
→ More exclusive access
→ A new structure entirely

Tomorrow is your last chance to book your call and claim that one free.

I’ve helped over 750 people build education businesses across 48+ niches.

Some started with nothing.

Others had audiences but couldn’t monetize.

Every one of them shared one thing…

They moved when the window was open.

Those who wait always end up with the same regret…

"I wish I'd done this when I had the chance."

Right now, you've got a choice in front of you.

Spend the next couple of months building an education business using the same framework that has made me close to $40 million.

Or spend the next year watching others do exactly that while you keep waiting for the "right time."

Book your call here before midnight:

buildgrowandexit.com/workwithme?el=JP_24hrs

Tomorrow at this time, you'll know which choice you made.

For god sake don’t let it be regret.

— Will

2 weeks ago | [YT] | 9

William Brown

One choice separates you from a decision you'll think about for months.

Either you book the call today, or you spend December wondering why you didn't.

Here's the reality. Most people I work with tell me the same thing after they join:

"I should've done this six months ago."

They waited. They researched. They read every email.

They watched others move forward.

Then one day they realized waiting was not making them more ready it was just making them later.

You're at that exact moment right now.

I'm not here to convince you.

You already know if this makes sense for you.

You know if you want to build an education business.

You know if you're tired of sitting on expertise you could be monetizing.

Watching others succeed while you wait is starting to feel like a choice you're making.

The only question left is timing.

Move now while the offer exists...

Or wait and hope something better comes along.

Here's what waiting gets you...

I close tomorrow at midnight. I do not reopen until next year.

When I do, everything changes. Structure, pricing, access.

The one month free disappears.
The current pricing disappears.
This exact opportunity never comes back.

I've built a trading company from scratch to $16.4 million and sold it.

I'm now running Build Grow Exit at $500K/month right now.

The method is not complicated.

Get traffic.
Have a sales process.
Convert people.
Deliver value.

That's it.

People overcomplicate this because they are scared to start before everything is perfect.

Perfect never shows up. You just start and figure it out.

You've got one choice.

Or tomorrow night at midnight, the decision gets made for you.

Book your call here while the window is still open.

buildgrowandexit.com/workwithme?el=JP_One_decision

— Will

2 weeks ago | [YT] | 16

William Brown

Most coaches fail here. Don’t be one of them

You spent three months building a course nobody bought.

It sucks, but it’s more common than you think.

Most coaches won’t admit this because it doesn’t look great for business, yet your first offer will probably fall flat.

Not due to a lack of skill. Not due to a lack of demand.

It usually happens because the message hasn’t been tested in the real world yet.

Without that, everything rests on hope.

Here’s how it typically goes…

They spend weeks polishing a program, picking a price, writing the sales page, and then hit launch expecting momentum to magically appear.

Nothing happens, so they assume the market isn’t interested.

They miss the possibility that the market might’ve been interested the entire time.

The message just didn’t tell the story in a way people instantly understood.

Here’s the path that actually works:

Talk to real people.

Test the message before building anything.

Pay attention to the phrases they repeat or the moments when their curiosity spikes.

Those reactions matter.

Listen to the hesitation points too.

Adjust the angle until someone says, “Yes, I want that.”

That moment tells you exactly what to build.

That simple approach turned a $50 Word document into $16.4M in my first business.

I didn’t guess. I asked, tested, and refined.

Eventually the offer became so clear that saying yes felt effortless for the right people.

Most education business owners move in the opposite direction.

They build everything, launch it, watch it fail, and then spend months trying to figure out why nothing sold.

You don’t need to let that happen to you.

The window closes on 30th November at midnight.

After that, I’ll stop taking on new clients until later next year.

If you book your call before then and join during the conversation, you get one month free.

It’s a simple way to save money while fixing the only part that consistently moves revenue.

The people who win aren’t the ones with flawless offers.

They’re the ones who test ideas fast, make smart adjustments, and keep going.

Book your call here before the window closes.

buildgrowandexit.com/workwithme?el=JP_Most_coaches…

— Will

3 weeks ago | [YT] | 24