William Brown
Most coaches fail here. Don’t be one of them You spent three months building a course nobody bought. It sucks, but it’s more common than you think. Most coaches won’t admit this because it doesn’t look great for business, yet your first offer will probably fall flat. Not due to a lack of skill. Not due to a lack of demand. It usually happens because the message hasn’t been tested in the real world yet. Without that, everything rests on hope. Here’s how it typically goes… They spend weeks polishing a program, picking a price, writing the sales page, and then hit launch expecting momentum to magically appear. Nothing happens, so they assume the market isn’t interested. They miss the possibility that the market might’ve been interested the entire time. The message just didn’t tell the story in a way people instantly understood. Here’s the path that actually works: Talk to real people. Test the message before building anything. Pay attention to the phrases they repeat or the moments when their curiosity spikes. Those reactions matter. Listen to the hesitation points too. Adjust the angle until someone says, “Yes, I want that.” That moment tells you exactly what to build. That simple approach turned a $50 Word document into $16.4M in my first business. I didn’t guess. I asked, tested, and refined. Eventually the offer became so clear that saying yes felt effortless for the right people. Most education business owners move in the opposite direction. They build everything, launch it, watch it fail, and then spend months trying to figure out why nothing sold. You don’t need to let that happen to you. The window closes on 30th November at midnight. After that, I’ll stop taking on new clients until later next year. If you book your call before then and join during the conversation, you get one month free. It’s a simple way to save money while fixing the only part that consistently moves revenue. The people who win aren’t the ones with flawless offers. They’re the ones who test ideas fast, make smart adjustments, and keep going. Book your call here before the window closes. buildgrowandexit.com/workwithme?el=JP_Most_coaches… — Will
3 weeks ago | [YT] | 24
William Brown
Most coaches fail here. Don’t be one of them
You spent three months building a course nobody bought.
It sucks, but it’s more common than you think.
Most coaches won’t admit this because it doesn’t look great for business, yet your first offer will probably fall flat.
Not due to a lack of skill. Not due to a lack of demand.
It usually happens because the message hasn’t been tested in the real world yet.
Without that, everything rests on hope.
Here’s how it typically goes…
They spend weeks polishing a program, picking a price, writing the sales page, and then hit launch expecting momentum to magically appear.
Nothing happens, so they assume the market isn’t interested.
They miss the possibility that the market might’ve been interested the entire time.
The message just didn’t tell the story in a way people instantly understood.
Here’s the path that actually works:
Talk to real people.
Test the message before building anything.
Pay attention to the phrases they repeat or the moments when their curiosity spikes.
Those reactions matter.
Listen to the hesitation points too.
Adjust the angle until someone says, “Yes, I want that.”
That moment tells you exactly what to build.
That simple approach turned a $50 Word document into $16.4M in my first business.
I didn’t guess. I asked, tested, and refined.
Eventually the offer became so clear that saying yes felt effortless for the right people.
Most education business owners move in the opposite direction.
They build everything, launch it, watch it fail, and then spend months trying to figure out why nothing sold.
You don’t need to let that happen to you.
The window closes on 30th November at midnight.
After that, I’ll stop taking on new clients until later next year.
If you book your call before then and join during the conversation, you get one month free.
It’s a simple way to save money while fixing the only part that consistently moves revenue.
The people who win aren’t the ones with flawless offers.
They’re the ones who test ideas fast, make smart adjustments, and keep going.
Book your call here before the window closes.
buildgrowandexit.com/workwithme?el=JP_Most_coaches…
— Will
3 weeks ago | [YT] | 24