William Brown

The $17K/month knitting business… Wait… What?

I know right that surprised me too.

I learned about it this last year over coffee with someone I’d just met.

She lives in Dubai and runs a small YouTube channel where she teaches people how to knit.

That’s the business.

She makes tutorial videos, runs a small paid community, and keeps everything tight and simple.

No complicated setup, no big operation.

She’s making around $17K/month from it.

I’m not downplaying the skill itself.

What caught my attention was how little had to exist for the business to work.

→ One clear skill
→ One clean way to package it
→ One group of people wanted it

That was the part that stayed with me longer than I expected.

If something that ordinary can generate that kind of money per month…

What would your skill/knowledge be worth if packaged correctly?

The millionaires I know...

The clients and friends making $250K/month, $500K/month, sometimes more, almost all got there the same way.

→ They weren’t selling products
→ They weren’t running agencies
→ They were selling what they knew

Most of them weren’t even that good when they first started.

There’s a system behind this that people rarely talk about.

I’ve used it twice now to build businesses that have made almost $40 million combined.

I sold one to private equity, and the second one is now doing around $500K/month.

I’ve watched more than 750 people follow the same pattern with results that still surprise me.

A piano teacher crossed $100K/month.

A commercial cleaning guy hit $55K/month at his peak.

Someone teaching electronic music production to broke musicians ended up at $140K/month.

The pattern shows up every single time.

It’s nothing like what people expect.

I can’t walk through the whole thing here...

Though I recorded a video breaking down how I’d make $100K/month as fast as possible if I had to start again.

Using these four steps:

→ The timeline
→ Why you don’t need an audience
→ Why you don’t need to be an expert
→ The pricing math that makes $100K/month much more realistic than it sounds

You can watch the full breakdown here.

https://youtu.be/ZNtr1VtsiSY

I didn’t hold anything back in this video.

The part that usually surprises people is how simple the numbers are and how few people need to say yes for this to work.

If you’re thinking your niche won’t pay those prices or you aren’t good enough yet, pay attention to the 15 minute mark.

I walk straight into that worry, and it’s usually the moment everything clicks.

— Will

4 days ago | [YT] | 21