6:43
Process of setting Marketing Objectives
Nconsulting 내일컨설팅(주)
Shared 1 year ago
291 views
8:12
Marketing Objectives
Shared 2 years ago
163 views
6:39
SWOT analysis (TOWS analysis)
288 views
5:39
Ansoff Matrix(Product-Market Expansion Grid)
480 views
8:28
Selective Attention, Selective Distortion, Selective Retention
3.6K views
8:34
PEST analysis(STEEP analysis)
367 views
7:59
3C · 4C Analysis
232 views
7:21
Marketing Environment
155 views
10:05
Threshold in marketing
396 views
7:22
Context Effect
84 views
6:05
Endowment Effect
36 views
11:11
Prospect Theory
152 views
5:52
Schema Theory
124 views
4:22
AIO analysis
190 views
7:08
Post-Purchase Behavior
829 views
6:47
Degree of Involvement
99 views
12:54
Alternative Evaluation Methods
393 views
6:50
Stimulus and Response Model
804 views
7:02
Consumer Decision Making Stages
161 views
7:13
Probability Sampling, Non Probability Sampling
142 views
3:06
Semantic Differential, Stapel Scales
1.8K views
6:52
Bogardus, Sociometric, Guttman Scales
1.7K views
5:25
Rating, Likert, Thurstone Scales
6.9K views
7:32
Nominal, Ordinal, Interval, Ratio Scale
5:15
Brainstorming, FGI, Delphi, Policy Delphi
43 views
4:09
Rapport, Probing, Projective method
24 views
6:22
Syndicated, Adhoc, Omnibus Research
210 views
8:27
Panel Survey, Cohort Study
379 views
8:35
Experimental Method
34 views
5:42
Types of Marketing Research
439 views
3:44
Marketing Research
6:24
PDCA cycle
65 views
5:30
Marketing System
52 views
Ongoing Marketing, Special Marketing
8:16
Marketing Procedures
30 views
4:03
Value Chain
20 views
Value Proposition
4:08
Level of Analysis (Unit of Analysis)
69 views
13:30
Absolute Advantage, Comparative Advantage
18 views
4:52
Competitive Advantage, Competitive Disadvantage
390 views
4:12
Matrix Thinking in the Marketing
41 views
4:35
The Market and the Customer
17 views
7:33
Stages of Fulfilling Consumer Needs
4:30
The Scope of Marketing
4:16
Marketing Myopia, The Better Mousetrap Fallacy
340 views
4:28
Seller's Market and Buyer's Market
55 views
The Evolution of Marketing
1.2K views
3:39
Difference between Marketing and Sales
91 views
6:16
Marketing Definition
79 views
6:49
Generic Competitive Strategy (Michael Porter)
346 views
11:14
GE-McKinsey matrix
989 views
12:45
BCG Matrix (Growth Share Matrix)
109 views
11:01
Michael Porter's Five Forces Model
105 views
4:15
Level of Competitiveness Analysis
85 views
5:27
디지털 소비자(2) : 6가지 유형
Shared 3 years ago
534 views
12:33
디지털 소비자(Digital Consumer)
538 views
9:17
디지털 마케터(Digital Marketer)
663 views
16:45
디지털 마케팅(Digital Marketing)
2.5K views
11:38
지속가능한 마케팅 (sustainable marketing)
777 views
11:04
고객참여 마케팅(customer engagement marketing)
823 views