6:43
Process of setting Marketing Objectives
Nconsulting 내일컨설팅(주)
Shared 1 year ago
277 views
8:12
Marketing Objectives
154 views
6:39
SWOT analysis (TOWS analysis)
275 views
5:39
Ansoff Matrix(Product-Market Expansion Grid)
454 views
8:28
Selective Attention, Selective Distortion, Selective Retention
3.4K views
8:34
PEST analysis(STEEP analysis)
325 views
7:59
3C · 4C Analysis
213 views
7:21
Marketing Environment
134 views
10:05
Threshold in marketing
370 views
7:22
Context Effect
78 views
6:05
Endowment Effect
31 views
11:11
Prospect Theory
137 views
5:52
Schema Theory
120 views
4:22
AIO analysis
175 views
7:08
Post-Purchase Behavior
800 views
6:47
Degree of Involvement
96 views
12:54
Alternative Evaluation Methods
383 views
6:50
Stimulus and Response Model
742 views
7:02
Consumer Decision Making Stages
124 views
7:13
Probability Sampling, Non Probability Sampling
132 views
3:06
Semantic Differential, Stapel Scales
1.7K views
6:52
Bogardus, Sociometric, Guttman Scales
1.6K views
5:25
Rating, Likert, Thurstone Scales
6.6K views
7:32
Nominal, Ordinal, Interval, Ratio Scale
32 views
5:15
Brainstorming, FGI, Delphi, Policy Delphi
38 views
4:09
Rapport, Probing, Projective method
21 views
6:22
Syndicated, Adhoc, Omnibus Research
206 views
8:27
Panel Survey, Cohort Study
374 views
8:35
Experimental Method
5:42
Types of Marketing Research
431 views
3:44
Marketing Research
39 views
6:24
PDCA cycle
57 views
5:30
Marketing System
46 views
Ongoing Marketing, Special Marketing
23 views
8:16
Marketing Procedures
27 views
4:03
Value Chain
19 views
Value Proposition
4:08
Level of Analysis (Unit of Analysis)
68 views
13:30
Absolute Advantage, Comparative Advantage
17 views
4:52
Competitive Advantage, Competitive Disadvantage
377 views
4:12
Matrix Thinking in the Marketing
40 views
4:35
The Market and the Customer
16 views
7:33
Stages of Fulfilling Consumer Needs
4:30
The Scope of Marketing
228 views
4:16
Marketing Myopia, The Better Mousetrap Fallacy
321 views
4:28
Seller's Market and Buyer's Market
52 views
The Evolution of Marketing
1.1K views
3:39
Difference between Marketing and Sales
82 views
6:16
Marketing Definition
66 views
6:49
Generic Competitive Strategy (Michael Porter)
334 views
11:14
GE-McKinsey matrix
951 views
12:45
BCG Matrix (Growth Share Matrix)
Shared 2 years ago
103 views
11:01
Michael Porter's Five Forces Model
102 views
4:15
Level of Competitiveness Analysis
84 views
5:27
디지털 소비자(2) : 6가지 유형
Shared 3 years ago
526 views
12:33
디지털 소비자(Digital Consumer)
532 views
9:17
디지털 마케터(Digital Marketer)
659 views
16:45
디지털 마케팅(Digital Marketing)
2.4K views
11:38
지속가능한 마케팅 (sustainable marketing)
770 views
11:04
고객참여 마케팅(customer engagement marketing)
814 views