Ben Heath
Making Facebook Ads & Instagram Ads easier for business owners and marketers.
The videos on this channel are all based on the work that Heath Media are doing day in and day out with their Facebook advertising and Instagram advertising clients.
If you want better results from your Facebook ads, subscribe for the latest Facebook & Instagram ad content.
Ben Heath
Which option has increased your AOV most effectively?
2 days ago | [YT] | 20
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Ben Heath
You have 3 seconds.
That’s it. 🎯
Your hook decides if someone scrolls or stops.
Forget fancy copy or perfect editing —
if the first line doesn’t grab attention,
nothing else matters.
Great hooks aren’t clever — they’re clear.
They promise value fast.
Stop writing ads like essays.
Start writing them like headlines. ⚡
5 days ago | [YT] | 78
View 8 replies
Ben Heath
What’s the most overrated thing in Meta Ads right now?
1 week ago | [YT] | 9
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Ben Heath
What’s your favourite ad hook style?
2 weeks ago | [YT] | 26
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Ben Heath
What’s your current scaling focus?
3 weeks ago | [YT] | 17
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Ben Heath
Most advertisers test endlessly —
but never actually learn. 🔄
They swap headlines, change colours, tweak CTAs…
and forget to ask why something worked.
Testing without insight is just guessing with better graphics.
The goal isn’t to win one ad test.
It’s to understand the psychology behind it.
That’s how you build repeatable success.
3 weeks ago | [YT] | 111
View 2 replies
Ben Heath
What’s your average cost per purchase right now?
1 month ago | [YT] | 18
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Ben Heath
Are you using AI tools for creative?
1 month ago | [YT] | 21
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Ben Heath
Advertisers love Google Search because it’s “high intent.”
But YouTube is one of the most underused stages in a funnel.
It builds awareness cheaply, drives consideration with proof-based ads, and primes audiences for search and shopping campaigns.
If you only run Google Search, you’re leaving money on the table.
Some of the best funnels integrate YouTube as the storytelling layer before direct-response campaigns kick in.
1 month ago | [YT] | 83
View 1 reply
Ben Heath
What’s the #1 thing you test first in a new ad?
1 month ago | [YT] | 19
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