Most advertisers test endlessly — but never actually learn. 🔄 They swap headlines, change colours, tweak CTAs… and forget to ask why something worked. Testing without insight is just guessing with better graphics. The goal isn’t to win one ad test.
Ben Heath
Most advertisers test endlessly —
but never actually learn. 🔄
They swap headlines, change colours, tweak CTAs…
and forget to ask why something worked.
Testing without insight is just guessing with better graphics.
The goal isn’t to win one ad test.
It’s to understand the psychology behind it.
That’s how you build repeatable success.
4 weeks ago | [YT] | 111