🎙️ Shelf Help Podcast: Kristina Marino - Scaling Mr. Black, Kombrewcha and other BevAlc Leaders

🎙️ Shelf Help Podcast: Tyrel Johnson - The Ice Cream Upstart Taking Over the Freezer at Erewhon

🎙️ Shelf Help Podcast: Courtney Shane - Turning around Windex, Tollhouse, and Nesquick

🎙️ Shelf Help Podcast: BJ McCaslin - Exiting to Vita Coco, the Functional Future

🎙️ Shelf Help Podcast: Chris Wendling - Transforming Carbone’s Restaurant Lore Into a Top CPG Brand

🎙️ Shelf Help Podcast: Jeff Bull - The Secret Sauce Behind A Leading THC Beverage Brand

🎙️ Shelf Help Podcast: Scott Marcus - Scaling Vital Farms & Blue Zones Kitchen

🎙️ Shelf Help Podcast: Audrey Burger - Leading Primal Kitchen Post-Acquisition

🎙️ Shelf Help Podcast: Ian Tecklin - Redefining Frozen Pasta, Top Chef Style

🎙️ Shelf Help Podcast: Marc Brown - Creating a New CPG Category

🎙️ Shelf Help Podcast: Jenny Thielen - Shopper Marketing in 2025

🎙️ Shelf Help Podcast: Sierra Thomas - Carving a Different Path in Hemp Beverages

🎙️ Shelf Help Podcast: Paige Billings - Selling Meat Sticks into United Airlines, Lowe's & SCHEELS

🎙️ Shelf Help Podcast: Amy Collins - From Grandma's Kitchen to a National Rollout

🎙️ Shelf Help Podcast: Katie Hill - Riding the Craft Brewery Roller Coaster

🎙️ Shelf Help Podcast: Gardar Stefansson - Hard Pivot to the Fastest Growing Spread Brand

🎙️ Shelf Help Podcast: Marshall Rabil - Building a Pre-Internet DTC Brand

🎙️ Shelf Help Podcast: Adam Spriggs & Chris Robb - Investing early in Siete, Poppi, and Bachan's

🎙️ Shelf Help Podcast: Sean Campbell - Scaling Ops from $5M to $150M

🎙️ Shelf Help Podcast: Nate Cooper - Investing in OLIPOP at Pre-seed

🎙️ Shelf Help Podcast: Amy Zitelman - Building a Differentiated Brand in an Ancient Category

🎙️ Shelf Help Podcast: Mehek Khera - Scaling Smart: A Balanced Approach to Velocity and Door Count

🎙️ Shelf Help Podcast: Jordan Wilson - Building Powder-Stick Efficiency in an RTD Can

🎙️ Shelf Help Podcast: Eric Girard - Inside the Pickle-in-a-Pouch Licensing Playbook

🎙️ Shelf Help Podcast: Eli Bank - From a Capstone Project to Kroger

🎙️ Shelf Help Podcast: Mitch Jacobsen - The Energy Tea Born Out Of A Friend's Near-Death Experience

🎙️ Shelf Help Podcast: Nick Mallory - Leading Marketing for a 15-Brand Bev-Alc PE Portfolio

🎙️ Shelf Help Podcast: Jimmy DeCicco - Cutting Costs by 80% While Scaling into 70,000+ Doors

🎙️ Shelf Help Podcast: Peter Barsoom - The Brand that Pioneered Functional Cannab*s

🎙️ Shelf Help Podcast: Shani Seidman - The Most Game-Changing Rebrand of 2024(?)

🎙️ Shelf Help Podcast: Kate Harvey - From Breaking News, to Breaking into Retail

🎙️ Shelf Help Podcast: Kim McDermott - Egglife's Omnichannel Playbook

🎙️ Shelf Help Podcast: Bryn Jones - 8 Restaurants and Millions in CPG Retail Sales

🎙️ Shelf Help Podcast: Hank Watt - Securing a Deal on Shark Tank With a West African Berry

🎙️ Shelf Help Podcast: Alex Witt - From the Battlefield to Bars

🎙️ Shelf Help Podcast: Brittney Cook - Building the Next Great Cookie Dough Brand

🎙️ Shelf Help Podcast: Michael Marra - Designing Retail Stores to Maximize Revenue

🎙️ Shelf Help Podcast: Luke Montgomery-Smith - Reinventing Hydration (without the Bottles and Cans!)

🎙️ Shelf Help Podcast: Mitesh Patel - Leading Creative Direction for 12 In-house Brands

🎙️ Shelf Help Podcast: Paulo Sobral - The Hemp Beverage Playbook

🎙️ Shelf Help Podcast: Brandon Castaneda & Ben Amaya - $25M in Year 1 via TikTok Shop

🎙️ Shelf Help Podcast: Kyle Peters - From Entrepreneur to Intrapreneur at Jack Link's

🎙️ Shelf Help Podcast: Chris Bauer - A Masterclass On Co-Packers

The definition of “strong velocity” in CPG can be a bit nuanced.

🎙️ Shelf Help Podcast: Sorosh Tavakoli - An Exited Tech Founder’s Second Act in CPG

🎙️ Shelf Help Podcast: Andrew Thomas - Spearheading a Rebrand for a $400 Meat Snack Leader

🎙️ Shelf Help Podcast: Bryan Shelton - Bringing a CPG Mindset to a 100-Year Old Produce Brand

One of the biggest changes in CPG PE over the past decade? Tyler Mayoras breaks it down.

🎙️ Shelf Help Podcast: Ryan Gill - How to Win in Off-Premise Wine & Spirits Retail

🎙️ Shelf Help Podcast: Tara Foster - The COO Playbook for Scaling from Zero to Nine Figures

🎙️ Shelf Help Podcast: Will Nitze - $100M+ in Revenue With 9 Employees

One of the toughest but most important jobs as an investor is giving hard feedback to founders.

Does your brand have a clear hero product?

What key criteria do top CPG PE investors prioritize?

🎙️ Shelf Help Podcast: Jim Baudino - Breaking Down the Most Exciting Category in CPG

🎙️ Shelf Help Podcast: Laura Morris - Bridging the Gap Between Korean Products and U.S. Consumers

🎙️ Shelf Help Podcast: Tyler Mayoras - 15+ Years of CPG Private Equity Investing

🎙️ Shelf Help Podcast: Ian Montgomery - $500B To Move The World To Sustainable Packaging

🎙️ Shelf Help Podcast: Sam Rose - The Ice Cream Pouch That's Disrupting Freezer Aisles

🎙️ Juan Nino - Building a 5,000+ Door Brand With 15 Family Members