What’s the best way to maximize creative output and budget? #cpg

Trusting your gut vs relying on data….#cpg

Two key things to keep in mind when leading a rebrand from Andrew Thomas @ Archer #cpg

The pack changeover part of a rebrand can be painful. Andrew Thomas sees it as an opportunity. #cpg

ExpoWest is the ultimate stage to launch a (re)brand. But it can be noisy. #cpg

“Decision by committee” can be kind of like “analysis paralysis” #cpg

Rebrand: Fresh look vs familiar aesthetic? #cpg

About to execute a rebrand? Andrew Thomas breaks down the key steps, timelines and decision points.

Can you guess what the most contentious decision was during the Archer rebrand? #cpg

If you’re an Archer consumer, there’s a chance you still refer to the brand as Country Archer #cpg

Archer just executed a major brand. Their VP of Marketing, Andrew Thomas, explains why #cpg

How is innovation different in fresh produce? @GiorgioFreshCo

Fresh produce + young consumer engagement isn’t easy. @GiorgioFreshCo is making it happen.

Can the food service channel be a “brand building flywheel”? @GiorgioFreshCo

Is "regenerative" enough of a selling point to generate velocity?

How do you build a differentiated brand in fresh produce? @GiorgioFreshCo

Even Tyler Mayoras, leading CPG PE investor, misses trends. Hear the two that are top of mind.

The #1 difference between fresh produce vs manuf. products? @GiorgioFreshCo

What does the future of regenerative ag look like? Tyler Mayoras offers a dose of reality.

In-person vs digital demos? Tyler Mayoras recommends brands focus more on digital demos.

A low margin indicates a much deeper problem…Tyler Mayoras of Manna Tree breaks it down.

What’s one of keys to driving velocity at retail? Power users.

Is a lower margin a non-starter for Tyler Mayoras?

Strong velocity in a region proves the brand has a strategy that works, can be repeated.

Red flags for leading CPG PE investors? Hear what’s top of mind for Tyler Mayoras @ Manna Tree

Co-packers: It's not easy to find the right one

Formulating a ready-to-drink cocktail is a journey

Designing packaging for Gen Z

How a different packaging form factor can set a brand apart

The birth of a new kind of RTD

NA and low-proof: “It’s definitely impacting the alcohol space”

15-year "big alcohol" leader: “I’m really excited about the NA space”.

Emerging spirits brand leaders: Are you willing to lose to win big?

Ana Kornegay: Blake Lively is doing things right with her CPG brands

CPG marketing leader: “Should we hire an FTE, a contractor or an agency?”

Three questions to ask yourself if you're considering a packaging refresh...

New grads interested in CPG: Should you join a big, legacy brand or a start-up?

Want to know the key to building a celebrity-backed brand that stands the test of time?

Brand portfolio mgrs: agency resourcing a bit like a puzzle?

Making the jump from “Big CPG” to an upstart brand?

This one CPG category has tempted the founder of Barney Butter to jump back into founder-mode.

Amazon can be a game-changer for CPG brands. Jennifer Barney says there's one thing that's key.

Bootstrapping can be a good strategy for some CPG brands, but not all.

Demos are key driving to velocity at retail. You have to secure time on the floor first.

Have you heard of the "Trojan Horse" design concept? It makes a lot of sense.

Getting to know your supply chain, top to bottom, is worth it.

How long until we see Snoop Dogg's cannabis/hemp products on Target shelves? #cpg #cannabiscommunity

“All of us were born knowing how to drink” - CEO of Snoop Dogg's cannabis empire