How to Run a Subscription App Experimentation Programme that Actually Compounds

Why Natal Went From 4 Apps to 1 — and Why Niching Down is the Real Growth Strategy

Why Natal Converts 68% of Trials to Paid — and it Has Nothing to Do With the Paywall

How Life360 Thinks About Freemium vs. Hard Paywall (With 100M Users)

Why Most Apps Quit Paid Ads Too Early (and What it Actually Costs Them)

How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal

How Coconote hit $6.7M ARR Without Spending a Dollar on Ads | Sub Club tl;dr

Protecting Freemium at 100M Users AND Driving $500M Revenue – Giordano Contestabile, Life360

How Duolingo Built a $1BN/Year "Free" App | Sub Club tl;dr

Why Opal Stopped Chasing Revenue to Build a Billion-User App – Kenneth Schlenker

The AI Growth Playbook for Subscription Apps – Phil Carter, Elemental Growth

How the World’s #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited

$6.7M ARR, No Paid Ads, and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote

How ElevenLabs Turns Feature Launches Into a Growth Engine

Why App Economy Disruption Won’t Happen As Fast As You Think – Eric Seufert

The Art of Driving Retention Through Product – Ben Gammon, Ladder

The Top 10% of Apps Grew 306%. Everyone Else? Barely Beat Inflation | SOSA 2026

How One Offline Event Turned Into 4 Million Online Views – Larissa Morimoto, PhotoRoom

Why Web Onboarding Should Sell The Problem, Not The Solution – Leon Sasson, Rise Science

Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder

The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!

The Counterintuitive Way To Nudge Users Into Free Trials – Anmol Tiwari, Duolingo

How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo

Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician

App Revenue Is Booming and It's Not Just AI Apps – Olivia Moore, Andreessen Horowitz

How Skylight Doubled Subscription Prices to $79 – Michael Segal & Mark Ungerer

How ElevenLabs Ships So Fast With Small Teams

Why Your Free Users Are Your Real Growth Engine – Cem Kansu (Duolingo CPO)

From Tinder to VC: Jeff Morris on Product-Market Fit, Monetization, and AI-Driven Growth

Creative Testing, Data-Driven Decisions, and Growing Mobile Apps – Alper Taner’s Approach

Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

3 TikTok growth secrets for virality | Sub Club tl;dr

How to scale Meta with dozens of AI agents | App Growth Annual 2025

Roast my paywall — quick wins to boost conversions | App Growth Annual 2025

Five app monetization trends for 2025 | App Growth Annual 2025

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

Stop Saying “Link in Bio” — How Real App Marketing Works on TikTok

What Subscription Apps Can Learn: Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

External Payment Link vs In-App Purchase: RevenueCat’s $40k Experiment Explained

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

The Pros and Cons of Google App Campaigns (UAC)

How to Test App Messaging with Jobs to Be Done

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

The Growth Formula: Churn, Retention Wins, & Smart Product Bets — Dan Layfield, Subscription Index

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola: Sub Club Podcast

Welcome to Sub Club Podcast by RevenueCat

The 2025 State of Subscription Apps Report: Sub Club Podcast

Building More Successful Paywalls in Subscription Apps - Sylvain Gauchet

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer