How to crowdfund your app startup instead of raising VC

The affiliate marketing playbook for apps

Why BoldVoice charged from day 1 and ignored the Duolingo freemium playbook — Anada Lakra

Before you spend more on Meta Ads, watch this

Why 90% of their paid traffic goes to a quiz, not the App Store

$10M ARR without ever testing a paywall — Luke Martin-Fuller, Visible

He left Google to build the Google Maps for boats — Jelte Liebrand, Savvy Navvy

Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)

The Bootstrapper's Path to $10M ARR Without Venture Capital – Andrew Maguire, Volo Ventures

How We Grew Our App to $1M ARR with Zero Paid Ads

The 5 Biggest Meta Ads Mistakes Apps Make (And How to Fix Them)

How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply

Why Natal Converts 68% of Trials to Paid — and it Has Nothing to Do With the Paywall

How Life360 Thinks About Freemium vs. Hard Paywall (With 100M Users)

How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal

How Coconote hit $6.7M ARR Without Spending a Dollar on Ads | Sub Club tl;dr

Protecting Freemium at 100M Users AND Driving $500M Revenue – Giordano Contestabile, Life360

How Duolingo Built a $1BN/Year "Free" App | Sub Club tl;dr

Why Opal Stopped Chasing Revenue to Build a Billion-User App – Kenneth Schlenker

The AI Growth Playbook for Subscription Apps – Phil Carter, Elemental Growth

How the World’s #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited

$6.7M ARR, No Paid Ads, and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote

How ElevenLabs Turns Feature Launches Into a Growth Engine

Why App Economy Disruption Won’t Happen As Fast As You Think – Eric Seufert

The Art of Driving Retention Through Product – Ben Gammon, Ladder

The Top 10% of Apps Grew 306%. Everyone Else? Barely Beat Inflation | SOSA 2026

How One Offline Event Turned Into 4 Million Online Views – Larissa Morimoto, PhotoRoom

Why Web Onboarding Should Sell The Problem, Not The Solution – Leon Sasson, Rise Science

Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder

The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!

The Counterintuitive Way To Nudge Users Into Free Trials – Anmol Tiwari, Duolingo

How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo

Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician

App Revenue Is Booming and It's Not Just AI Apps – Olivia Moore, Andreessen Horowitz

How Skylight Doubled Subscription Prices to $79 – Michael Segal & Mark Ungerer

How ElevenLabs Ships So Fast With Small Teams

Why Your Free Users Are Your Real Growth Engine – Cem Kansu (Duolingo CPO)

From Tinder to VC: Jeff Morris on Product-Market Fit, Monetization, and AI-Driven Growth

Creative Testing, Data-Driven Decisions, and Growing Mobile Apps – Alper Taner’s Approach

Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

3 TikTok growth secrets for virality | Sub Club tl;dr

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

Stop Saying “Link in Bio” — How Real App Marketing Works on TikTok

What Subscription Apps Can Learn: Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

External Payment Link vs In-App Purchase: RevenueCat’s $40k Experiment Explained

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

The Pros and Cons of Google App Campaigns (UAC)

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

The Growth Formula: Churn, Retention Wins, & Smart Product Bets — Dan Layfield, Subscription Index