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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

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No Paid UA for First Four Years

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How to hook for a utility app nobody finds exciting

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He asked Cal AI for $1,000. They came back with $1,500 for six posts.

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Why BoldVoice leads with annual plans to make paid ads safer

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How the wrong creator ICP pushed churn to 50%

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197 views

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Never pay a creator uncapped CPM

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172 views

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The only two UGC metrics that predict conversion

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156 views

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How BoldVoice's Accent Oracle got 100,000 people overnight

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75 views

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The Gold Standard Metric Most Apps Ignore

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128 views

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Most annual churn happens in month one

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87 views

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Every BoldVoice employee does 2 user interviews a week

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Why paid user acquisition is a trap

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"I have zero experience with user acquisition"

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146 views

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Why BoldVoice's hard paywall test backfired

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94 views

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An acquirer tells a founder not to sell

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84 views

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The metric that made him kill his own app

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101 views

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Why BoldVoice won't copy Duolingo's freemium model

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124 views

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How Pricing Reveals Your Real Customer

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118 views

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This Growth Hack Mindset Is a Trap

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109 views

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We're valuing a real app, live on air

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88 views

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The app that got pulled from the App Store mid-deal

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85 views

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The type of app that gets the highest valuations

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124 views

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Locals vs tourists: why your app is worth less than you think

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80 views

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Never try to sell your app at the peak

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142 views

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This web2app campaign hits 200% ROAS — after 3 months of setup pain

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The App Store trick Ashley Black wishes she'd found sooner

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Do this before spending a dollar on web2app

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87 views

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The pricing page change that made 80 of users pick annual

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115 views

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Why this app launches new features without telling anyone

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72 views

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Google's ex-App Ads lead: the real minimum budget for app campaigns

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51 views

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There are 3 kinds of "web2app" — most people confuse them

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125 views

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The gym buddy plan that boosts both revenue and retention

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42 views

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This app sends almost no traffic to the App Store

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103 views

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The real reason they delayed Meta Ads a year

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135 views

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Why a 7M subscriber YouTuber's app doesn't use him in Its ads

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Shared 56 years ago

165 views

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A simple trick to keep your best affiliates motivated

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45 views

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He pays real members to make his ads

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96 views

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This app puts the influencer's face on the paywall

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68% of Google searches don't get clicked – here's what that means for apps

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67 views

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Why AI can't clone this $10M health app

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130 views

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Choosing investors with lived experience

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164 views

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The best marketing strategy when you have 4 subscribers

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206 views

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Start your crowdfunding round at 80% funded — here's how

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Shared 56 years ago

167 views

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The 2 Year Subscription That Fixed His CAC Payback

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115 views

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Word Of Mouth Works — But Not Every Mouth Is Equal

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160 views

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Stop Saying Raising Money — You're Selling Your Business

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84 views

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Why VC Is The Wrong Model For Most Apps

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75 views

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The Moment He Knew VC Wasn't the Right Fit Jelte Liebrand

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Shared 56 years ago

448 views