I'm a YouTube creator with 1.7M+ subs making videos on upskilling, business and AI. The goal is to help people make a living doing what they love.

I also run MarkitUp, a marketing agency based in Bengaluru helping brands grow on social with organic and shareable content. MarkitUp has worked with 40+ brands, from individuals and startups to publicly listed enterprises in India and companies in US & UK.

I co-authored Unlocking Unicorn Secrets with a mission to uncover stories of 20 Unicorn founders in India, from childhood to building a billion dollar company. These include Ritesh Agarwal of OYO, Nikhil Kamath & Nithin Kamath of Zerodha, Ghazal & Varun Alagh of Mamaearth among others. The book was published by Penguin on 15th August 2023 and went on to become an Amazon Bestseller, selling over 10,000 copies.

I've also delivered 40+ speeches at colleges across the India including IITs, NITs and many more. I've also done corporate sessions on AI with brands like HP, Lenovo, etc.


Ishan Sharma

Letssgoooo!🤯

Cant wait to see the latest iPhone at the Apple Event this year!

2 days ago | [YT] | 1,056

Ishan Sharma

You are distracted every 2 minutes at work.🤯

Microsoft revealed the solution...

I just visited the Microsoft IDC office in Noida where they unveiled the Work Trend Index Report, a report outlining how you and I perform at workplace and the impact of AI in companies big and small.

We live in a world where employees are working tirelessly at work and sometimes even at home, and yet companies are looking for yet higher productivity gains.

80% workers say they lack the time/energy needed, while 53% of leaders demand higher productivity.

But AI is enabling companies to bridge this gap completely. Allowing employees to offload the repetitive tasks to AI while they focus all their time on tasks that require creativity and critical thinking.

Microsoft calls such companies "Frontier Firms". These are orgs where:
1. Tasks are human led, AI Agent operated(blending machine intelligence with human judgement)

2. Work charts over org charts(structuring teams based on goals over functional expertise)

3. Employees through out the company have the AI know-how to create and deploy AI Agents at scale.

46% of workers treat AI like a thought partner, using it to brainstorm ideas and challenge their thinking.

Companies are looking for people who have the skill to delegate and manage AI agents for key tasks, making AI literacy is the most sought after skill you can learn in 2025.

The report shares more data on how AI Agents are driving efficiency across marketing, ops, sales, hiring and more.

How are you learning AI?

1 week ago | [YT] | 3,507

Ishan Sharma

I just gave my first international talk!🤯

But this one was special...

On India's Independence Day, I travelled to Bangkok to speak at Nas Summit. I've been attending Nas Summit for atleast 3 years now. In Dubai, Bengaluru, San Francisco.

It was always an epic way for me to meet creators, founders and students who're starting their career. But I never imagined 2025 will be the year when I get invited to speak at one. So when I got the call a week ago, I had to say YES.

I spoke about AI Agents and how to build them using No Code apps like Make, n8n and Lindy AI. We live in a time where it is possible for everyone to build and deploy personal AI Agents that help automate the boring things in life.

From summarizing meetings to creating and sending invoices to finding stocks to sales and lead gen, AI Agents today are helping people accomplish 2-3x in the same amount of time.

And tools like Lindy and Opal by Google make it possible to simply type what you want the agent to do, and it automatically builds the AI Agent for you, picking the exact modules and integrations that work for you and your company.

The future belongs to those who can think with clarity and communicate exactly what they want. Sadly, most people focus too much on hard skills like coding, finance while focusing too little on critical thinking.

What do you think?
Do you use AI Agents?

Thanks to Nas Summit for letting me share my learnings on a global stage.🙏

1 week ago | [YT] | 2,632

Ishan Sharma

did something really cool today!

The question is, are these pictures AI generated?

Also, which one was the best?

What an unreal day it has been.

Gave a talk at a college in Bangalore on sales and persuasion in the morning, and spend the day with my parents driving around the city.

I feel really grateful to be able to meet my parents and spend time with them soo often. This is what makes it all worth it.

everything is hollow victory.
ain’t it?

3 weeks ago | [YT] | 4,580

Ishan Sharma

DON'T be crazy: https://youtu.be/o4Htj6RN3rc?si=_hhwk...

This was my biggest learning.

Last month, I got to interview Tejas Khoday, the founder of FYERS and his insights into finance and business were the opposite of what I hear everyone say:

• Prioritize Risk, Not Jackpots
Instead of seeking "multibaggers" or looking for "jackpots", trading is mostly about risk management. When you take too much leverage, you reduce your margin of error, which makes you vulnerable to sudden market ups and downs.

• Master Trading Foundations First
Only balanced people survive the markets and the skill to learn to control oneself is the most important. Hence, you must always learn about the foundations and understand how capital markets really function and what leads to change in stock prices.

• Traders Drive Market Efficiency
While you've heard that most traders fail to beat the index, the spirit to out-compete and excel is what keeps the market liquid and moving. Speculators are absolutely necessary part of the system.

• Avoid Overtrading, Manage Leverage
More trading doesn't mean more profits. This is a huge myth. The most dangerous thing in trading is not knowing how to handle leverage.

• Active Learning Beats Info Overload
You can only learn soo much by watching youtubers tell you how trading and investing works. The real learning always comes from experience in the market. Avoid information overload. Prioritize action.

He shared more about his story of starting trading at 16 to building a 1000+ crore company bootstrapped to create the best trading experience for users.

Which insight did you like the most?

#trading #podcast #stockmarket #finance #business #youtube

3 weeks ago | [YT] | 749

Ishan Sharma

Building with people is SUPER fun!🚀

And I'm hiring for more...

It's been 8 months of us getting working from our Bangalore office and I never imagined it would go soo well.

Me and Saransh have been running MarkitUp completely remotely since February 2021. Only recently we took the risk of getting an office and hiring full-time people. And I wouldn't go back to remote work.

I enter the office and see everyone working on a new thumbnail, a new video, a new script and it makes me super proud.

💡The team is expanding and I'm looking to hire YouTube Managers.

This is a full-time onsite role with a salary of around 10LPA.

Here’s what you'll do:
1. Client Communication: Be the primary point of contact, take briefs, give updates, and flag issues early.

2. Team Coordination: Work closely with in-house and freelance editors, designers, and writers to execute deliverables.

3. Creative Oversight: Review and provide feedback on video edits, scripts, thumbnails, and covers.

4. Scriptwriting & Review: Occasionally write or refine scripts for reels, long-form videos, and brand deals.

5. Content Strategy & Research: Bring fresh ideas, trends, and hooks to the table for multiple platforms.

6. SEO + Metadata: Suggest titles, descriptions, hashtags, and optimise across YouTube, Instagram, LinkedIn.

7. Publishing & QC: Handle final uploads, quality checks, and delivery including shorts, podcasts, newsletters, etc.

👉If this sounds exciting, email saransh@markitup.in with:
1. Your resume

2. Experience(Atleast 2 yrs needed)

3. Links of the content you've worked on

4. By when would you be able to join?

5. Contact Number

See you!

1 month ago (edited) | [YT] | 3,505

Ishan Sharma

I’m flying to USA again!🇺🇸

For Meta’s latest business event…

Conversations happening in Miami on 1st July.

Businesses use WhatsApp every day to deepen customer interaction and improve engagement.

But the latest features coming to WhatsApp’s Update tab are really interesting:

1. Channel subscriptions: You can support your favorite channel by subscribing to receive exclusive content for a monthly fee.

2. Promoted Channels: You can now discover new channels that might be interesting to you and for the first time, admins can boost their presence and grow their channel.

3. Status Ads: Channels and businesses can now pay to appear in Status to unlock more conversations on WhatsApp about a product or service.

I’m super excited to attend the event in miami to try out these features and see how businesses are using it to market themselves better.

I remember downloading WhatsApp for the first time as a kid in 2014. Today, I’m getting to attend its event in-person.

Grateful to Meta for this opportunity!🙏

2 months ago | [YT] | 3,378

Ishan Sharma

My videos have 37 Crore views.📈

All because of this factor...

Every day 25 Lakh videos are uploaded on YouTube. But less than 10% of them get more than a 1000 views.

In a world where attention is scarce, getting noticed is everything. People get visual cues faster than titles and hence, the skill to create catchy thumbnails has quickly grown in demand. So much so that, graphic design now has a new niche called thumbnail designers.

These are graphic designers who understand the psychology of a user on youtube and knows how to use design to make them stop scrolling and grab attention.

Using the right colors, facial expressions, imagery, before/after and big bold text have all helped me create thumbnails that get over 9% CTR(click-through rate).

Catchy thumbnails drive video clicks, which drives user retention which tells youtube to recommend this video to more people, hence driving up Impressions.

I'm looking to urgently hire 2 full time thumbnail designers for my team and MarkitUp.

If you obsess over thumbnails and psychology and are willing to relocate to our bangalore office, I'm offering above market salaries and a bonus for your skill.

Apply now: forms.gle/6HNchCjUX6tmZe369

2 months ago | [YT] | 5,734

Ishan Sharma

Satya Nadella failed his Microsoft Interview.

WHY? He couldn't answer THIS question...

In the 1990s, when Satya was interviewing to work at Microsoft as a developer, he passed every round there was. Solved every coding question with his problem solving skills optimizing time and data.

But then came the final HR round.

The question? What would you do if you see an infant baby crying in the middle of the road?

He said "I'll run up to the phone booth and call 911".

The recruiter ended the meeting and walked him out.

Satya was shocked. Upon asking the recruiter, he said "If you see a crying baby, the first thing you do is pick up and hug them before calling anyone. You need empathy"

Empathy.
Satya eventually got the job but this word stayed with him forever.

Instilling empathy in everything he did at the company. Hearing everyone's POV and creating an inclusive culture. Asking deeper questions, taking feedback and making people feel seen.

I was at the Microsoft office in Redmond recently and I could see it all around me. People being allowed to express themselves freely and collaborating on tasks. That's how they do the best work of their lives. I've learned this lesson as I work on building my team at MarkitUp. Since we're a content company full of creatives, we call it creative honesty.

I love this quote I recently read:

We're not thinking machines that feel.
We are feeling machines that think.

Thoughts?

2 months ago | [YT] | 4,745

Ishan Sharma

Imagine this:

You're sitting in business class, realizing that all of your hard work and sacrifice have finally paid off.

You have the freedom to decide where and how you want to spend your time and are travelling the world with your family and friends.

This is not just a dream anymore.

You've turned it into reality. Celebrate your wins, be proud of yourself, and don't let anyone talk you out of your own dreams.

It took me 5 years, 1000s of videos and consistent effort to get here.

Comment 🔥 if you agree and are also working on your dreams everyday. Let's grow together.🚀

I spent the last week in San Francisco, attending Google IO, visiting offices of openai, scale ai, lindy ai, and many more, meeting driven founders and most importantly having fun with friends.

I was at Stanford yesterday. In the Graduate School of Business area, there was a quote written on the floor by Phil Knight, the founder of Nike which struck me:

There comes a time in every life when the past recedes and the future opens. It's the moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun.

Which path will you choose?

3 months ago | [YT] | 5,613