Pierre Herubel

🎉 I'm excited to launch my Skool in 2 days!

The Content-First Ecosystem will show you how to:

1. Build your content ecosystem to create demand
2. And capture demand to generate revenue

I'll share all the systems I've used to:

- Get 200K followers across platforms
- Build and sell offers from $14 to $50K
- Launch and grow a business to $1M

And it’s 100% actionable, built on a simple principle:

I'll only share what works for my businesses.

Here’s how you’ll learn:

- Short lessons (always under 8 minutes)
- Weekly Q&A calls + community discussions
- Text guidelines + AI prompts to apply immediately

It's going live in 2 days so stay tuned !

2 months ago | [YT] | 7

Pierre Herubel

I committed to 10 studio sessions for Q4 2025 to bring you the best videos I can!

Stay tuned for LinkedIn and B2B Marketing content!

3 months ago | [YT] | 10

Pierre Herubel

I've invested over 18,720 hours in Marketing.

Here are my 4 golden rules to build your strategy:

- Rule (1): You need to know WHO is your audience, before choosing HOW you want to be perceived.

- Rule (2): You need to define HOW you want to be perceived in order to decide WHAT to say.

- Rule (3): You need to know WHAT to say, before choosing WHERE to say it.

- Rule (4): You need to define a set of channels WHERE you'll deploy your strategy.

It might sound simple.

But it's even easier to mess up.

- Spamming emails without a clear message;
- Hosting webinars without a value proposition;
- Writing a positioning statement without a clear ICP.

And the reason is always the same:

"We need quick results"

But the truth is that you can't get long lasting results without the right foundations. It’s like building a sandcastle, you might have something today, but tomorrow, you’ll have to start from scratch.

So remember:

To nail your marketing strategy, you'll need to:

1/ Define WHO your is audience
2/ Choose HOW you want to be perceived
3/ Write WHAT you want to say
4/ Decide WHERE you'll communicate

3 months ago | [YT] | 12

Pierre Herubel

Content tip:

Your hook needs to trigger a click on « view more » so THIS happens:

1. It sends a signal to the platform that your piece of content is good;

2. People actually read what you have to say (they spend more time on the post).

I see too many posts with the whole point in the hook, so I don’t even need to click on « view more ».

You need to create a « curiosity gap ».

PS: I just used this in this post.

5 months ago | [YT] | 6

Pierre Herubel

Most businesses don't update their marketing enough:

- "We did our marketing roadmap in 2022";
- "We know our audience, we shouldn't say this";
- "Our messages are great; the problem is the copy!"

The truth is that not updating your marketing is risky.

Here's what happens when you stop the "iterative" mindset:

- You stop collecting market feedback continuously;
- You create distance with your ideal customers;
- You start relying on assumptions or old insights;
- Step by step, you become irrelevant.

That's why your marketing strategy should be continuously updated.

But don't get me wrong;

- I'm not saying you should always chase new tactics;
- I'm not saying you should launch a new offer every month;
- I'm not saying you should change your taglines every 2 weeks.

Here's what I mean exactly:

1. Collect market feedback by listening to signals;
2. Update your ideal customer knowledge;
3. Update slightly your value proposition;
4. Adapt your messaging strategy.

For example, you might detect new pains, trends, or objectives in your target market. This should be taken into consideration in your strategy.

And ultimately, it will affect your actions:

- Add a guarantee to your offer to cover a detected objection;
- Reframe your USP based on a new buying need detected;
- Delete an headline that doesn't make sense anymore.

So remember:

Your target market is evolving. Listen, look for signals, and adapt your strategy accordingly.

6 months ago | [YT] | 23

Pierre Herubel

B2B businesses struggle to get views on expert content.

That's because they're missing out on 3 content rules:

1. People want to read unique point of views (not platitudes).

2. People don't read 100%; they skim through the content.

3. People read and engage more with visual content.

This is the reality of B2B content in 2025.

With Content Path, we built our process to thrive in this context.

So we transform our clients' expertise into VISUAL content:

- Proprietary method? We design an infographic.
- Complex workflow? We create a carousel.
- Multiple datapoints? Comparative table.
- Set of rules? We design a checklist.
- Strong opinion? Visual metaphor.
- Story to tell? Photoshoot + text.

We don't do this to make it look 'pretty'.

We do this because:

- Visuals get seen and read more;
- A variety of formats creates expertise depth;
- A consistent visual identity builds positioning.

So if you're looking to turn your expertise into visual content, check out Content Path, and book a free 30-min workshop with us.

6 months ago | [YT] | 14

Pierre Herubel

Content is now mandatory for B2B marketing:

1. B2B buyers educate themselves and research solutions through blogs, videos, communities, and social media

2. In a red ocean of competitors, brands with industry authority capture all the demand

3. Content generates sales opportunities that you can capture with a system (inbound or outbound)

4. When prospects know you from content, they open your emails more, click more on your ads

You need content in B2B marketing.

A lot of businesses still find excuses:

- "We don't have the budget"
- "We don't have the time"
- "Our buyers don't care"
- "This is not for us"

Every professional is spending all their time online and they think:

“Nah, we should not be visible there” 😂

So in 2025 the question is NOT:

- “Should we create content?”

The right questions are:

→ What is the best content strategy for my business?

→ How can I connect my content to other tactics such as outbound?

→ How can I start right now with the resources I have (time, money, people)?

6 months ago | [YT] | 8

Pierre Herubel

Founder: "We need to write our messaging strategy"
Me: "It's much easier if you follow these 5 steps:"

1. Start by focusing on ONE market opportunity → Otherwise, you'll include too many things in your messages.

2. Know your target audience → If you don't know them, you won't be able to talk to them.

3. Be crystal clear on how you help them → Or you won't know what to say in the messages.

4. Have a strong positioning → So you don't write something that has been said a thousand times.

Alright, that's the ground work, now the step 5 will be easier:

5. Write your messages.

Now most businesses actually struggle with step 1:

- They want to build multiple businesses
- They can't focus on one opportunity (FOMO)
- They don't have a clear vision of the destination

So the foundation is unstable. It's shaking.

Therefore, the rest of the building blocks are shaking too.

- Multiple target audiences: always changing.
- Various value propositions: adapted to each prospect.
- No clear positioning: "we don't want to miss an opportunity"

That's why messaging is a business strategy decision before everything else.

Once you're clear with that, the rest is easier.

6 months ago | [YT] | 21

Pierre Herubel

Here's the type of career I want:

1. A creative day-to-day that fits my personality.

2. Natural phases (ideation, creation, distribution, rest).

3. Delegate tasks to strategic providers.

4. Rely on content, audience, brand, tech, and AI.

5. No endless meetings and office politics.

6. True freedom (financial, geographical, philosophical)

7. Remote (of course) and travel 3 months a year.

It’s 2025, you can build a career that fuels your lifestyle and creativity.

What's your ideal type of career?

7 months ago | [YT] | 15

Pierre Herubel

Marketer: "How can we make unique content?"
Me: You can differentiate on 3 levels:

7 months ago | [YT] | 15