Pierre Herubel

Too many brands start from "let's go viral".

Here are the 3 strategic tasks they're missing:

1. A business strategy with "offer-market fit"
2. A positioning strategy with clear messaging
3. A roadmap to turn (1) and (2) into content

They want to "go viral" but:

- Don't know who they're talking to;
- Don't know what problem they solve;
- Don't know what to say in the content.

They're missing the foundations of content.

So they end up optimizing small details:

- "What should be the color of the banner?"
- "I think it didn't perform because of the CTA"

Now of course content in 2025 is about EXECUTION.

- You need the right hooks & skimmable content
- You need great graphics & top notch video editing
- You need to combine formats, types, and channels

But as any other marketing tactic, content relies on foundations.

Here are 3 examples on how exactly:

- Solid content pillars → based on messaging
- Good story telling → based on value proposition
- Interesting narrative → based on audience knowledge

So let's focus on business strategy (1) and positioning strategy (2) first.

Content strategy (3) comes next.

2 weeks ago | [YT] | 30

Pierre Herubel

Old vs New content marketing 👇

3 months ago | [YT] | 16

Pierre Herubel

This infographic post generated 1.9M impressions.

And I'm revealing exactly how I created it:

- What copywriting framework did I use?
- How I wrote the hook, body, and the CTA?
- How I imagined and designed the infographic?

Watch the full breakdown here: taap.it/MfhFBR

4 months ago | [YT] | 26

Pierre Herubel

🎉 My new content course is live!

Access it now with a launch offer here:

→ pierreherubel.com/course

You'll learn to create authority content that attracts buyers.

- Module 1 - Create your content strategy 
- Module 2 - Build your content engine
- Module 3 - Create authority content
- Module 4 - Build your repurposing factory
- Module 5 - Capture demand for revenue

For this, I made sure you have the best learning experience:

- Access 55 snackable video lessons (below 8 minutes)
- Apply the lessons with templates & checklists
- Ask questions in the community or live Q&A

And there is something I didn't tell you:

I built a complete content dashboard so you can:

- Plan your entire content strategy;
- Never run out of content ideas;
- Plan your pieces of content.

The point? Replicate my system responsible for $1.4M of revenue and over 140,000 followers online.

Get more information about the course here:

→ pierreherubel.com/course

PS: If you enjoyed my content this whole time and want to support me, consider engaging with this post 🙏

4 months ago | [YT] | 13

Pierre Herubel

What is the hardest part of content creation for you?

6 months ago | [YT] | 5

Pierre Herubel

Founder: "We need more clients now!"
Me: "Yes but, have you considered this:"

- You can increase your prices
- You can upsell to existing clients
- You can add options to your offers
- You can turn a contract into a subscription

I'm not saying you should not acquire new clients. You should.

But you also have revenue potential with your existing customers' base.

- They are qualified and there is no CAC
- They bought before, why not a 2nd time?
- If you helped them, can't you help them again?

Not harvesting these opportunities = revenue leaks.

Of course, this requires to have a customer-first business.

You need to:

- Deliver your value proposition and truly help them
- Install a feedback loop to continuously listen to them

I can't help you to build a great product or service.

But here's how you can increase your revenue without acquiring new clients:

1. Run a survey, analyze your clients' needs
2. Ideate an offer that match their needs
3. Test it on a sample of your database
4. Continuously iterate of the offering

7 months ago | [YT] | 17

Pierre Herubel

My content generated over 40M impressions.

Here is a masterclass to learn copywriting:

- Start from the strategy (ICP, positioning, messaging)
- Research before writing (problem, dream outcome)
- Ideate the content (main idea, structure, framework)
- Write the post (hook, body, and ending)

80% of the success happens before writing.

But copywriting also requires skills and discipline:

- Learn the basics of psychology and writing
- Optimize your content for social media
- Become an expert by writing more

I've created a 18-tip copywriting checklist to help you.

So next time you write a social media post;

- Open this checklist (save it now)
- Start from 'basics' (it's mandatory)
- Try to check as many box as possible
- Review the post, and edit (cut the fluff)

Then, publish, analyze results, and write again.

7 months ago | [YT] | 28

Pierre Herubel

21 B2B Marketing Tactics for 2024:

- Start a content strategy 🟢
- Run outbound targeted campaigns 🔵
- Launch paid ads to capture demand 🟡
- Build network effects marketing programs 🔴

So many options but limited resources.

You need to allocate resources wisely based on:

- Team's time → how many hours available per week?
- Marketing Budget → how much can you spend?
- Skills → what can your team do and can't do ?

But it's not always easy to choose from all the tactics available.

- Which one should you try or not?
- Is it the right tactic for you?
- What to prioritize?

Here are some guidelines for your decision:

1. Choosing the right tactics should always start from your audience:

- Study WHY they buy → Know what message to say
- Research HOW they buy → Know where to say it

Research → Strategy → Plan → Execute

2. But let's face it - it's also about practical resources:

- Your Budget → How much can you spend on marketing?
- Time to get Results → How long can you keep until ROI?

I've designed a quadrant graph (enclosed) to help you for this.

You should diversify your tactics for 2 types of results:

→ Fast results (quadrant 1 & 2 in the graph)
→ Long term results (quadrant 3 & 4 in the graph)

7 months ago | [YT] | 13

Pierre Herubel

Here's what I didn't tell you about getting 100,000 followers:

- I started by publishing bad posts
- I lost my growth momentum 2 times
- It took me 5 months to write good posts
- I went through a 6-month 'valley of despair'
- At the beginning, people were making fun of me

And this is only 10% of the 'behind the scenes'.

So I always have a peaceful smile when someone says:

"Marketing is easy for you, you have so many followers!"

- It might seem easy now. But the process was hard.
- I made mistakes (which were actually learnings).
- And I learned crucial lessons along the way.

Now here's the good news for you:

I compiled my learnings in this video so you can avoid the mistakes I made:

bit.ly/4elaHqq

You'll learn:

- How I went from unknown to 113,000 followers in 2 years.
- What was the "valley of despair", and how long it lasted.
- The 7 lessons I got from publishing 600+ posts on LinkedIn.

7 months ago | [YT] | 10

Pierre Herubel

In 2021, my agency went from $0 to $100K in 3 months.

For this, we used 1 simple sales tactic:

→ A front end offer.

We used it to get an easy "YES"... and then expand.

Now you might think:
- What is a front end offer?
- How to create one?
- How to promote it?

I answer all those question in my new video:

https://www.youtube.com/watch?v=7NTNA...

8 months ago | [YT] | 3