Pierre Herubel

My content generated over 40M impressions.

Here is a masterclass to learn copywriting:

- Start from the strategy (ICP, positioning, messaging)
- Research before writing (problem, dream outcome)
- Ideate the content (main idea, structure, framework)
- Write the post (hook, body, and ending)

80% of the success happens before writing.

But copywriting also requires skills and discipline:

- Learn the basics of psychology and writing
- Optimize your content for social media
- Become an expert by writing more

I've created a 18-tip copywriting checklist to help you.

So next time you write a social media post;

- Open this checklist (save it now)
- Start from 'basics' (it's mandatory)
- Try to check as many box as possible
- Review the post, and edit (cut the fluff)

Then, publish, analyze results, and write again.

7 months ago | [YT] | 28