Pierre Herubel

21 B2B Marketing Tactics for 2024:

- Start a content strategy 🟢
- Run outbound targeted campaigns 🔵
- Launch paid ads to capture demand 🟡
- Build network effects marketing programs 🔴

So many options but limited resources.

You need to allocate resources wisely based on:

- Team's time → how many hours available per week?
- Marketing Budget → how much can you spend?
- Skills → what can your team do and can't do ?

But it's not always easy to choose from all the tactics available.

- Which one should you try or not?
- Is it the right tactic for you?
- What to prioritize?

Here are some guidelines for your decision:

1. Choosing the right tactics should always start from your audience:

- Study WHY they buy → Know what message to say
- Research HOW they buy → Know where to say it

Research → Strategy → Plan → Execute

2. But let's face it - it's also about practical resources:

- Your Budget → How much can you spend on marketing?
- Time to get Results → How long can you keep until ROI?

I've designed a quadrant graph (enclosed) to help you for this.

You should diversify your tactics for 2 types of results:

→ Fast results (quadrant 1 & 2 in the graph)
→ Long term results (quadrant 3 & 4 in the graph)

7 months ago | [YT] | 13