The Certain Way
I’m Shoo Rayner - author, illustrator, and practical philosopher of everyday creativity.
I grew up believing that honest work and imagination would lead to a good life. But somewhere along the way, the rules changed - merit gave way to inheritance, and creativity got buried under algorithms.
The Certain Way To Riches is my attempt to find a clear, human path forward - one built on creativity, gratitude, and sovereignty.
It’s not about mindset hacks or hustle culture. It’s about doing the work of bringing your thoughts into form.
This channel explores the ideas in my book The Certain Way - a clear-thinking philosophy for creative people in a fast-changing world.
Think. Focus. Build.
✳️ I don’t sell courses or masterminds. Just the book and talks. My creative income comes from drawings, stories, and teaching — real work, tested in the real world. That’s the point of this channel.
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