The Certain Way
I’m Shoo Rayner - author, illustrator, and practical philosopher of everyday creativity.
I grew up believing that honest work and imagination would lead to a good life. But somewhere along the way, the rules changed - merit gave way to inheritance, and creativity got buried under algorithms.
The Certain Way To Riches is my attempt to find a clear, human path forward - one built on creativity, gratitude, and sovereignty.
It’s not about mindset hacks or hustle culture. It’s about doing the work of bringing your thoughts into form.
This channel explores the ideas in my book The Certain Way - a clear-thinking philosophy for creative people in a fast-changing world.
Think. Focus. Build.
✳️ I don’t sell courses or masterminds. Just the book and talks. My creative income comes from drawings, stories, and teaching — real work, tested in the real world. That’s the point of this channel.
The Certain Way
Our house has been on the market for nearly two years but it looks like we might finally be on the move, so I will be busy. I haven't had time to make a video this week, but there is a new post on the website about Gratitude and its role in The Certain Way. You can read it and subscribe to get posts by email here: thecertainway.uk/the-power-of-gratitude/
4 months ago | [YT] | 6
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The Certain Way
You may like to watch this: Tom Bilyeu explains so much of what is going on in my head at the moment and the reason I started this channel and have taken a move in a new direction. If you are a creative person, I really understand that you might see AI as the enemy. At the moment AI is just a phenomenal tool that is there for you to use and work out how you are going to navigate the next few years. AI is not coming, it is already here.pretending otherwise is pointless.
I'll be developing this theme over the next few weeks, especially with creative people in mind - I won't call you creatives - that's how the content machine sees and defines you.
This is a golden moment when you can interact with AI cheaply and honestly. very soon it will be monetised and enshitified to do nothing more than hold your attention to sell your attention on to the highest bidders and you will be so dazzled, you won't know what is going on. Now is the time to be a human being and understand what is happening so you are prepared.
This isn't a conspiracy theory, it's a practical approach to navigating the next few years as a creative person. Hold on – it's going to be an interesting ride.
5 months ago | [YT] | 0
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