B2B deals die in politics. Here’s the power map most gtm teams ignore.

99% of marketers guess their target accounts. The top 1% don’t.

CMOs are clueless about targeting. And CEOs are paying the price

Lessons from a vc backed scale up that will change how you market. With Steve Garrison,Stellar Cyber

You are targeting accounts that will never buy. Here is how to fix it.

Your ICP is costing you millions

The death of buyer personas — Why your ideal customer is a lie (Anti-Persona OS ™ Ep 1)

Anti-Funnel Ep. 12 | The anti-funnel playbook — Build the GTM system sales actually trusts

Anti-Funnel Ep. 11 | Funnels are dead. This Is the $100M GTM CEOs actually use.

Anti-Funnel Ep. 10 | Burned millions on content that didn’t convert. Here’s what I learned.

Anti-Funnel Ep. 9 | Most pipeline is fake. Are sales & marketing lying about yours?

Anti-Funnel Ep. 8 | 90% of gtm plans fail. Stop faking pipeline. Start driving revenue.

Anti-Funnel Ep. 7 | Only 5% CMOs tell the truth. Are you one of them?

Anti-Funnel Ep. 6 | 95% of CMOs are failing. The top 5% do differently. 5% will finish this course.

Anti-Funnel Ep. 5 | I blew 1 million on leads. Zero customers. And what I should’ve done instead.

Anti-Funnel Ep. 4 | Buyer Journey Is Getting Replaced — Here’s What Actually Moves Pipeline

Anti-Funnel Ep. 3 | Marketing leads are a joke? Fix your GTM before Sales gives up

Anti-Funnel Ep. 2 | Lead Gen is a false signal — here’s why sales ignores your leads

Anti-Funnel Ep. 1 | Funnels Never Worked — And Here’s the Proof (100K Marketers Just Found Out Why)

[Anti-Funnel Toolkit Demo] Funnels Are Failing — Here’s the System GTM Teams Are Switching To

Why MQLs Don't Work, What to do instead: The Anti-MQL Strategies (Anti-funnel Series Ep. 6)

Lead scoring is broken. Fix it in 8 Minutes (Anti funnel Series Ep. 5)

How to Avoid Costly GTM Strategy Mistakes (Anti-Funnel Series Ep. 4)

90% of SaaS & Tech Are Failing — What Winners Don’t Want You to Know (Anti Funnel Series Ep. 3)

How Top SaaS Marketers Build Revenue Engines (Anti-Funnel Series Ep.2)

Why Your Funnel Marketing Isn't Working (and How to Fix It) - Anti-Funnel Series Ep.1

B2B Sales Strategies That ACTUALLY WORK (Playlist link in description and comments)

Why your lead gen looks great - but nothing ever closes. Fix it in under 9 mins.

Forget the Funnel: Unconventional Methods for Thriving in B2B SaaS

The 3 Forces That Kill 90% of Sales Funnels (Part 2)

Why Your Funnel Is Broken (and How to Fix It) - Part 1 of 3

Why Sales Ignoring SQLs is a GOOD THING!

Why Sales Funnels Are DEAD (and What’s Replacing Them)

Why Your Sales Pipeline is Leaking (and How to Fix It)

B2B Marketing is Broken. Here's How to FIX It.

Buyer persona is a lie – Here's the truth no one talks about

Why Copying Competitors is a Terrible Idea for B2B Marketing

We’re Fixing the Worst Marketing Plans Ever Made

How To Make Your Value Proposition 10X More Effective

Why Your Marketing Story Is Failing

The Most Embarrassing B2B Marketing Fails

SaaS Growth Hacking: Strategies To 10x Your Users

The TRUTH about Video Marketing for SaaS Brands

Why This Video Got 3,500 Views While My Other Got 1: Advanced YouTube Strategies for Tech Marketers

Master UGC Strategies: Practical Tips for Tech & SaaS Marketers

Master Storytelling in B2B Tech & SaaS: Beyond Testimonials Using Timeless Archetypes & Framworks

Marketing Plan 101: Learn How to Create a Good Marketing Plan ?

Worst Marketing Campaigns Ever Created

Transform Email Marketing with Mobile-First Design

Forget Traditional Tactics! Leverage Emotional Intelligence to Create Outstanding Campaigns

Why You're Still Using Email Marketing Wrong

Avoid Pricing Mistakes! Don't Miss Out on These Pricing Strategies #techcompanies

Tech Influencer Marketing: The Ultimate Guide

Surprising Secrets to Creating Authentic and Engaging User Generated Content #techcompanies

Social Proof: The Dark Psychology of Why We're All Sheep

How to Create a Brand Voice That Attracts Customers

Social Media Chaos: Fix It Now with AI

Email Marketing is Boring ! Use Storytelling to Make it Engaging and Exciting! #techcompanies

LinkedIn Is Broken (and How to Fix It)

Boost Your Engagement with Video Marketing