Anti-Marketing with Sajin Nair

The Anti-Marketing OS™ is here.
Six systems. Six lies the industry still believes.

🔥 Anti-Funnel OS™ — Funnels never mapped reality.
🎯 Anti-Persona OS™ — Buyers aren’t demographics.
📉 Anti-Attribution OS™ — Dashboards don’t tell truth.
🧱 Anti-Brand OS™ — Proof > Perception.
⚙️ Anti-Content OS™ — Calendars kill ideas.
💥 Anti-Demand OS™ — You don’t capture demand — you create it.

Each one exposes a delusion that’s been burning your pipeline for years.
I’ll break them down, one by one, in the coming weeks.

👉 Stay tuned. Understand this system once — and you’ll never run marketing the same way again.

#AntiMarketing #GTM #B2BMarketing #AntiFunnel #SajinNair

3 months ago | [YT] | 2

Anti-Marketing with Sajin Nair

🚨 Introducing the world’s first GTM Operating System built for signal-driven growth.

Funnels measure stages.
The Anti-Funnel OS™ measures motion.

After 12 months of breaking down B2B funnels and rebuilding GTM from the ground up — the system is finally complete.

Here’s how it works 👇

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3 months ago | [YT] | 3

Anti-Marketing with Sajin Nair

Most B2B content is garbage. I burned millions to find out why.

And here’s the brutal truth:
95% of content leaders are lying to themselves. Your content isn’t converting because it was never built to.

📉 TOFU, MOFU, BOFU? Garbage.
📉 Awareness, Consideration, Decision? Lies.
📉 Content calendar? Death spiral.
📉 Forecast? Killed by fake metrics and signal decay.

This is the most important video I’ve ever made.
Watch it till the end — only 5% do. Be the 5%.

👉 Watch now → https://youtu.be/bqGQ3GqksdY

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5 months ago | [YT] | 3

Anti-Marketing with Sajin Nair

🚨 CEO Confession: 90% of Pipeline Was Fake
Just published Episode 9 of the Anti-Funnel Series — and this one might hit a little too close to home.

📉 Sales teams inflated numbers.
📈 Marketing celebrated leads that never converted.
🤐 Everyone quietly hoped no one would check the math.

In this episode, I break down why most pipeline is a lie — and what you can do to fix it before your next board meeting.

🎥 Watch now → https://youtu.be/tPzvVIhR_EE

💬 Tell me in the comments —
Have you ever seen a $4M pipeline turn into… $400K?

#B2BMarketing #SalesTruths #AntiFunnel #MarketingFails #CEOConfession

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5 months ago (edited) | [YT] | 2

Anti-Marketing with Sajin Nair

🔥 Just Dropped: Episode 7 — Your GTM Plan Is Dying on Execution
📺 Watch now → https://youtu.be/YZndAI1LhkA

90% of GTM plans look great in Presentations, Figma, and slides…
But the moment they hit the market — they die.
Why?

Because fake strategy leads to fake pipeline —
While burning real budget.

In Episode 7, I dismantle the 5 reasons why most GTM plans fail —
And show you how to rebuild from signal, timing, and buyer truth.

Brutal truths
Personal failures
$1M GTM execution frameworks
Real stories from marketers like you
Clarity that changes how you work — starting today

This isn’t for everyone.
It’s for the top 5% who are DONE wasting time, money, and reputation on dead-on-arrival strategy.

🎬 Go watch it — and drop a comment if it hit you hard.
Join the anti-funnel movement.

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6 months ago | [YT] | 5

Anti-Marketing with Sajin Nair

🚨 New Episode Just Dropped: EPISODE 6
“Only 5% of CMOs Are Telling the Truth”

Most CMOs aren’t lying on purpose.
But they’re building pipeline on fake signals.
Reporting vanity.
Forecasting fiction.
And hiding behind attribution fallacies.

💥 In Episode 6 of the Funnel is Dead series, I break down:

✅ The 3 fatal fallacies killing your GTM
✅ How to build a real Signal Web (not MQL fiction)
✅ A step-by-step GTM action plan to rebuild trust with Sales & the CEO

If your pipeline is slipping, your CFO is questioning your numbers, or your sales team is ignoring your leads —
watch this now.

👉 https://youtu.be/irZT4wMqiSU

🧠 This is how the Top 5% CMOs are winning.
📉 And why the other 95% are getting fired.

#AntiFunnel #B2BMarketing #AttributionLie #CMOTruth

6 months ago | [YT] | 4

Anti-Marketing with Sajin Nair

🎯 NEW COURSE JUST DROPPED
“95% of CMOs Are Failing. Here's What the Top 5% Do Differently.”

This is not another funnel teardown.
It’s a full operating system — built for mid-level B2B marketers ready to level up.

🚫 No MQL worship.
🚫 No recycled frameworks.
✅ Just raw, contrarian insight on how top teams use signals to move real pipeline.

💥 This is an exclusive course — and only 5% will finish it.
🎣 Watch it now →https://youtu.be/57nLVH_UJNY

If you’re tired of playing the same old game, this course will rewire how you think about GTM forever.

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7 months ago | [YT] | 3

Anti-Marketing with Sajin Nair

🔥 I Blew $1M on MQLs. Zero pipeline. Brutal lessons inside.

5000 leads.
300+ Sales qualifed hand-offs
No sales follow-up.
No deals.
No pipeline.

This wasn’t a failed campaign.
This was my entire GTM system… exposed.

In Episode 5 of the Anti-Funnel series, I break down:

🚫 Why lead gen creates fake velocity
📉 How MQLs destroy trust with sales
⚡ The 5 real signals that actually convert
🛠️ What I’d do tomorrow if I had to rebuild from scratch

If you’ve ever hit your lead KPIs… and still heard silence from sales —
This one’s for you.

👉 Watch now: https://youtu.be/tZafX2oJbo4

I Blew $1M on MQLs — Here’s What I Should’ve Done Instead

🎯 For the Top 5% marketers.
🎯 No more vanity metrics.
🎯 Just real pipeline.

7 months ago | [YT] | 3

Anti-Marketing with Sajin Nair

🚨 New Episode Just Dropped — and It’s Not for the Faint of Heart

“Marketing Leads Are a Joke”
Fix Your GTM Before Sales Gives Up

You hit the KPIs.
You got the leads.
Sales still ghosted you.

Here’s why:
You sent activity — not readiness.
You passed scores — not signals.
And now? Sales doesn’t trust marketing anymore.

💥 In this episode, I show you:

The 5 signals that actually predict pipeline

The Signal Grid that rebuilds trust

The brutal truth behind my 3,800 SQL failure

And how YOU can fix your GTM starting tomorrow

🎯 This is for the Top 5% — the marketers who don’t settle for fake handoffs.

🎥 Watch now → https://youtu.be/Muxw0TjCQqk
Watch the full playlist -> www.youtube.com/playlist?list...

👇 Drop a comment:
“No more fake leads.”
Let’s see who’s ready to change the game.

#GTM #AntiFunnel #B2BMarketing #LeadGenIsDead

7 months ago | [YT] | 2

Anti-Marketing with Sajin Nair

You’ve been told to run lead gen campaigns.
But here’s the truth no one admits:
👉 Sales doesn’t want your leads.
👉 Lead gen is a false signal.
👉 MQLs kill trust.

In Episode 2 of the Anti-Funnel Series, I show you exactly what to do instead.

⚠️ If you're tired of chasing fake metics and want to create real momentum — you need this system.

▶️ Watch now → https://youtu.be/zR8IbFLJVvw
🔁 Save this post if you’re serious about fixing GTM.

8 months ago | [YT] | 5