AB Gupta - Invidious

AB Gupta

Hi, my name is AB.

I’ve co-founded 3 brands – The Pizza Bakery, Paris Panini, and most recently, Smash Guys. The company I built with my brother now does ₹200 crore in annual topline.

Last year, I took up a challenge to build our 3rd brand in public. What started as “The Burger Project” turned into Smash Guys and it’s performing far better than I had imagined.

Now, I’m documenting the next phase: expanding Smash Guys into multiple outlets, and sharing the real challenges and solutions that come with scaling.

This channel is where I mix business entertainment, education, and inspiration, all through the lens of building brands from the ground up.

Thanks for being here. If you enjoy the journey, hit Subscribe and follow along.

Let’s do this.

View channel on YouTube

Switch Invidious Instance

Videos

newest

oldest

popular

13:27

⁠⁠I visited one of my restaurants unannounced and here’s what I found!

AB Gupta

Shared 1 month ago

15K views

12:22

What I Found Inspecting My Restaurants

AB Gupta

Shared 1 month ago

26K views

10:35

I Visited My Own Restaurant As A Customer

AB Gupta

Shared 1 month ago

191K views

6:18

Free Fallin'

AB Gupta

Shared 1 month ago

2.4K views

15:16

Unannounced Visit to Our Outlets: Here’s What We Found!

AB Gupta

Shared 4 months ago

37K views

6:33

S2 Ep1 – Why I am Building a ₹100 Cr Brand in Public

AB Gupta

Shared 8 months ago

9.4K views

13:03

🍔 S1 Ep. 12 - Building a 100Cr. Burger Brand – Journey recap + BIG announcement! 🚀

AB Gupta

Shared 1 year ago

8.1K views

13:12

S1 Ep. 11 - I think we've created INDIA'S BEST Smash Burgers – But let the people vote!

AB Gupta

Shared 1 year ago

6.7K views

10:40

S1 Ep. 10 - Behind the Scenes of our second Sold-Out Burger Drop: A Vlog-Style Exclusive! Ep. 10

AB Gupta

Shared 1 year ago

8K views

8:43

S1 Ep. 9 Part 2 - Building a 100Cr Brand: Smash Guys Strategy Revealed

AB Gupta

Shared 1 year ago

11K views

8:15

S1 Ep. 9 Part 1 - NYC’s Iconic Burger Spots: 7th Street Burger & Hamburger America

AB Gupta

Shared 1 year ago

8.4K views

11:30

🚀 S1 Ep. 8 - Finding the Perfect Location for my ₹100Cr Smash Burger Dream! 🍔

AB Gupta

Shared 1 year ago

17K views

14:37

S1 Ep. 7 - How we named our 100Cr Burger Dream!

AB Gupta

Shared 1 year ago

7.2K views

10:55

S1 Ep. 6 - Trying to NAME the 100Cr. Burger Dream! – Day 85 BRANDING!

AB Gupta

Shared 1 year ago

4.9K views

15:54

S1 Ep. 5 - 🍔 60 days in the kitchen to put out India's BEST burger experience! But did it work?

AB Gupta

Shared 1 year ago

9K views

13:24

S1 Ep. 4 - Seeking Inspiration in Dubai + Preparation For #TheBurgerProject's First Public Drop!

AB Gupta

Shared 1 year ago

7.8K views

13:27

S1 Ep. 3 - Unexpected Roadblock? – The Do or Die Trial with Chef Adithya

AB Gupta

Shared 2 years ago

18K views

9:59

S1 Ep. 2 - I think I've built the Perfect Team, to target TWO Million Dollar Gaps! #TheBurgerProject

AB Gupta

Shared 2 years ago

25K views

5:31

S1 Ep. 1 - I'm Building a 100 Crore Burger Brand From Scratch!

AB Gupta

Shared 2 years ago

61K views

3:37

If The World Was Ending Cover by AB Gupta ft. SOUNDARYA

AB Gupta

Shared 5 years ago

2.6K views

3:09

i'm so tired - Lauv & Troye Sivan (Stripped-down Cover)

AB Gupta

Shared 6 years ago

2.6K views

3:46

I Won't Let Go - A Rascal Flatts Cover by Ab Gupta

AB Gupta

Shared 13 years ago

18K views

4:47

Subha Hone Na De (Desi Boyz) cover by Ab Gupta

AB Gupta

Shared 13 years ago

21K views

3:24

Use Somebody - A Kings of Leon Cover by Ab Gupta

AB Gupta

Shared 13 years ago

13K views

3:49

Oasis - Stop Crying Your Heart Out (Cover) By Ab Gupta

AB Gupta

Shared 14 years ago

893 views

4:20

ADELE - Someone Like You (Cover) by Ab Gupta

AB Gupta

Shared 14 years ago

1.2K views

3:33

Firework - A Katy Perry Cover - by Ab Gupta

AB Gupta

Shared 15 years ago

1.1K views

3:25

Just The Way You Are - A Bruno Mars Cover.

AB Gupta

Shared 15 years ago

2.1K views

2:28

The Script - Breakeven (Cover) by Ab Gupta

AB Gupta

Shared 15 years ago

1.1K views

7:31

Love Will Keep Us Alive / Stand By Me - Medley! by Eveda Chechi

AB Gupta

Shared 16 years ago

1.2K views

3:41

Iyaz - Replay (Cover) - by Ab Gupta

AB Gupta

Shared 16 years ago

1.6K views

3:01

tpain buy you a drank cover by Abhijit Gupta

AB Gupta

Shared 16 years ago

920 views

1:11

Silent Night - Classical Guitar (original composition)

AB Gupta

Shared 16 years ago

1K views

3:41

Michael Jacskon - Man in the Mirror (cover) by Abhijit Gupta

AB Gupta

Shared 16 years ago

3.3K views

3:38

Imagine - A John Lennon cover by Abhijit Gupta

AB Gupta

Shared 16 years ago

3.9K views

3:28

Michael Jackson - The way you make me feel (Cover) by Abhijit Gupta

AB Gupta

Shared 16 years ago

17K views

4:58

Slow dancing in a burning room (John Mayer) cover BY Abhijit Gupta

AB Gupta

Shared 16 years ago

4.1K views

6:18

Free Fallin' Tom Petty/John Mayer (Cover) by Abhijit Gupta

AB Gupta

Shared 16 years ago

2.7K views

4:59

Why Georgia? John Mayer (Cover) by Abhijit Gupta

AB Gupta

Shared 17 years ago

2.7K views

4:09

A Diamond

AB Gupta

Shared 17 years ago

902 views

3:12

Wherever you will go (Cover) by Abhijit Gupta

AB Gupta

Shared 17 years ago

23K views

4:27

Livin' On a Prayer Acoustic

AB Gupta

Shared 17 years ago

3.3K views

4:51

Billie Jean Acoustic Chris Cornell/David Cook version COVER

AB Gupta

Shared 17 years ago

12K views

3:37

Wonderwall Cover (Oasis) - Abhijit Gupta

AB Gupta

Shared 17 years ago

4.7K views

3:49

Sweetest Girl - Wyclef Jean & Akon (cover) BY Abhijit Gupta

AB Gupta

Shared 17 years ago

10K views

2:44

happy birthday shaunak

AB Gupta

Shared 17 years ago

5K views

4:20

Shadow of the day cover - Abhijit Gupta

AB Gupta

Shared 17 years ago

2K views

2:33

Love will keep us alive acoustic cover by Abhijit Gupta

AB Gupta

Shared 18 years ago

12K views

3:23

Are you gonna be my girl (jet) cover by "good hustle"

AB Gupta

Shared 18 years ago

1.4K views

5:34

Otherside rhcp cover by "good hustle"

AB Gupta

Shared 18 years ago

858 views