Today I have a video coming out where I’m not “creating content.” I’m documenting my real day.
The calls, the strategy, the decisions, and yes—the quiet, unglamorous parts too. You can turn on notifications so you can be notified when it comes out later on today!
I’ve been covering a lot lately—business models, entrepreneurship, online education, money, mindset, and the exact strategies I’ve used to scale to multiple 7 and 8-figure businesses.
But here’s the thing… I don’t just want to post what I think is valuable. My goal is to give you the most practical, actionable advice that actually helps you build your business faster.
So I want to hear directly from you:
What type of content do you ACTUALLY want to see more of on this channel?
Please vote below (and drop a comment if you’d like to expand)
Most creators think success on YouTube is about chasing millions of views and subscribers. But here’s the truth: Views don’t pay your bills. The right views do.
I’ve seen creators with 500k+ subs barely scraping $5–10k/month… while tiny channels (5k–60k subs) are quietly making millions.
Here’s why: they stopped creating for “everyone” and got laser-focused on their ICP (Ideal Customer Persona). Instead of chasing vanity metrics, every video becomes a sales tool that attracts qualified leads.
That’s how my tiny channel generates $250,000+/month. Not by going viral. Not by building a massive audience. But by mastering one principle: stop chasing more views, and start chasing the right views.
I Run a $250K/Month Skool Community (And Nobody Talks About This)
Most people fail on Skool because they treat it like a side hustle. Wrong pricing model. Wrong structure. And they wonder why they can’t get past $5–10k/month.
Here’s the truth: there are only 5 money models on Skool right now. Each works, but only ONE scales to six or seven figures without burning you out.
Affiliate Model → promote others’ products (I did $1.6M with this).
Freemium Model → free group with upsells.
Free Group + Paid Group → trust builder, but a headache to run.
Low Ticket MRR → $10–300/month. Great entry point, but churn kills you.
High Ticket ARR → $1.5k–3k+ upfront for annual access. This is the model I used to hit $250k/month.
Why? Because churn is the silent killer. On MRR, most people cancel in 2–4 months. With ARR, you only need 100 members at $3k/year to hit $300k. Members are more serious, churn drops under 10%, and your income becomes predictable.
The system looks like this: Traffic (YouTube) → Sales Funnel → Call → Close → Retention. YouTube drives qualified traffic, the funnel converts, calls close, and a sticky community (value + gamification + accountability) keeps members long-term.
So if you’re serious about building a real business with Skool, stop thinking monthly. Go high-ticket. Go annual. Let YouTube be the engine that drives it.
From $50K/Month Agency to $2M Course Empire (Copy My Blueprint) 🚀
Two years ago, I was making $50,000/month with my marketing agency. Sounds like the dream, right? Wrong.
I was working 80-hour weeks, chained to client calls, and every new client meant more stress. I wasn’t building a business… I was building a job.
That’s when I made a radical shift. I went from selling my time to selling my knowledge. From one-to-one delivery… to one-to-many scale.
The result? 📈 Agency Model → $50K/month (profit, but burnout) 📈 Education Model → $250K/month (85% margins, scalable, 30 hrs/week)
Here’s the blueprint I used:
1️⃣ Don’t quit cold turkey — I kept my agency alive just enough to fund the transition. 2️⃣ Identify your unfair advantage — What do you know that others will pay to learn? 3️⃣ Validate with community — Build proof and trust (today, skip the free group trap). 4️⃣ Pre-sell before you build — Cash flow + demand validation upfront. 5️⃣ Go high-ticket first — $3K customers > $97 buyers. Better results, less headache. 6️⃣ Build systems, not just content — Funnels, community, support, automation. 7️⃣ Leverage organic YouTube — Each video = a case study + free traffic machine. 8️⃣ Add recurring revenue — Turn one-time buyers into yearly members.
The mindset shift is everything:
Agency owners sell time.
Course creators sell transformation.
Agencies build jobs.
Courses build assets.
Your knowledge is too valuable to sell one client at a time. Package it, scale it, and create the freedom you started your business for in the first place.
I break down the entire transition in my latest video.
💥 40 Brutal Truths About Online Business (That Gurus Won’t Tell You) 💥
In the past year, I’ve made $2M+ online and watched hundreds of entrepreneurs hit six and seven figures… while thousands completely crashed and burned.
Why?
Because there are 40 raw, unfiltered truths about online business that almost nobody talks about — and knowing them could be the difference between you becoming the 1% who succeed… or the 99% who quit.
Here are some you NEED to hear:
1️⃣ It’s harder than you think. Your first year will have more lows than highs. Endurance beats talent. 2️⃣ You will fail more than you succeed. Every flop is tuition for the wins ahead. 3️⃣ You don’t need another course. You need to take action on what you already know. 4️⃣ Most gurus are broke. Don’t buy advice from someone who doesn’t live it. 5️⃣ Passive income isn’t truly passive. Every stream needs maintenance. 6️⃣ Your first idea will probably suck. And that’s okay — it’s practice. 7️⃣ Comfort is the enemy. Get used to being uncomfortable every single day. 8️⃣ Most people quit right before they would have won. Don’t be that person. 9️⃣ Followers don’t equal money. Value, trust, and connection do. 🔟 Perfectionism is procrastination in disguise. Done beats perfect every time.
And that’s just a quarter of them.
These truths aren’t meant to scare you — they’re meant to prepare you. Because if you’re willing to face them head-on, the reward is worth every ounce of struggle: freedom, impact, and a business you can truly call your own.
In my latest video, I break down all 40 truths in detail — along with the exact reason why 99% fail and how the 1% actually win.
YouTube Isn’t Just a Platform — It’s the Most Powerful Wealth Engine of Our Time
Here’s the crazy part: You don’t need millions of views or subscribers to make $1M from YouTube.
While most people chase trends and the algorithm, the smartest creators quietly build massive businesses behind the scenes:
MrBeast → Feastables & MrBeast Burger
Logan Paul & KSI → PRIME Energy Drink
Sam Ovens → $30M/year from courses & community
I started with no fancy gear, no audience, and no experience. 12 months later, my YouTube channel + online course did $1.3M.
Why? Because YouTube isn’t just content — it’s attention. And attention is the ultimate currency. The more you have, the more opportunities you unlock.
The 3-Phase Formula: Influence → Connection → Income 1. Influence Pick a profitable micro-niche and become the go-to person for it. Not famous to everyone — valuable to the right people. Your videos become assets that work for you 24/7.
2. Connection People don’t just buy from those they trust — they buy from those they feel connected to. Be real. Share wins and struggles. Authenticity scales trust faster than production value.
3. Leverage Turn that trust into a high-margin, scalable offer. For me? Online courses + community. Create once, sell forever. Add recurring revenue through yearly subscriptions.
The Invisible Advantage: Evergreen Content TikTok & Instagram disappear in days. YouTube videos compound for weeks, months, even years, bringing new leads & sales on autopilot. Each video = an employee that never sleeps.
The Product Ecosystem Don’t just rely on ads or brand deals. Build a system of offers that feed into each other — free course → paid program → community → events/products. This multiplies your income and impact.
The real risk isn’t failing — it’s never starting. You don’t need perfect gear or perfect videos. Start messy. Improve as you go.
If you want to learn the full system then check this out: kourse.com/start
I Shut Down My $50K/Month Agency — Here’s Why You Might Want To Do The Same
For years, I ran a social media marketing agency pulling in $50,000/month profit. From the outside, it looked like the dream. Inside?
Stress. Burnout. Zero freedom.
Here’s the hard truth about SMMA, done-for-you services, or 1-on-1 coaching:
You’re selling your time (not scalable)
You’re constantly on calls
You’re judged on last month’s results — and one bad week can cost you a client
Churn never stops
You’re always putting out fires
It pays well… but at the cost of your sanity. That’s why I switched to a digital product business model.
Here’s why it’s better: ✅ Instant delivery — no onboarding, no ad account access, no meetings ✅ 100% scalable — create once, sell thousands of times ✅ Yearly payments upfront — no monthly churn headaches ✅ Low stress — customers do the work themselves (DIY), not you ✅ Higher profit margins — 80–90%+ possible, even with a small team
When I made the switch:
Agency profit (1 year): $600K
Digital product profit (1 year): $1.3M
Less stress, more freedom, and a business I actually enjoy running
I’m not saying SMMA is bad — for beginners, it’s a great way to learn skills and make quick cash. But long-term? It’s a golden handcuff.
If you skip the grind and start with a scalable info business from day one, you can:
Build a high-profit business without endless client calls
Leverage YouTube or organic traffic without millions of views
Sell high-ticket offers that change lives — including yours
I explain exactly how this model works and how to start here: kourse.com/start
Money. Cars. Watches. Awards. This is the game most entrepreneurs are sold.
We start with pure intentions: ✅ Escape the job we hate ✅ Gain freedom for ourselves & our family ✅ Build a better life
But somewhere along the way… the goalpost keeps moving: 10K/month → 50K/month → 100K/month → 500K/month → $1M/month. And for what? Another car? Another penthouse? Another “flex” post?
The truth: If it’s only about you, the game never ends.
And I’m not saying there’s anything wrong with making money — money is proof you’re creating value. But is that the only scoreboard you want to play on?
A Different Way to Play the Game Let me tell you about a fellow Swede you may not know: Ingvar Kamprad, founder of IKEA.
Built one of the largest companies in the world.
Was once the richest man on earth according to Forbes.
Hated the title.
Why? Because people thought his mission was to make himself rich.
In 1982, he gave away IKEA — transferring ownership to a non-profit foundation so it could live beyond him and keep helping people.
That foundation now has the capacity to donate billions. In 2012 alone, they gave away €82M to support families across 28 countries.
He built a company for impact, not just ego. And he still became massively wealthy in the process.
The Question for You What if your gift for entrepreneurship was meant for more than just stacking cash? What if it was meant to build something that matters — something that changes lives, something that outlives you?
Imagine if more entrepreneurs chased meaning the way they chase money. That’s how you create real legacy. That’s how you stand out in a marketplace flooded with “hustle bros” and empty flexes.
You can still: ✅ Make money ✅ Live well ✅ Take care of yourself & your family
But… If you align what you build with a purpose bigger than yourself — you’ll make more money, attract better people, and leave a real mark.
Because at the end of your life, you won’t be remembered for your bank balance… You’ll be remembered for the lives you changed.
And if you want to build a business that’s both highly profitable and purpose-driven, start here: kourse.com/start
Max Perzon
Max Perzon
NEW Offer Launching Oct 1 — Join Waitlist for $1 (Early Access)
Me, Aron, Dylan, and Miles just put together our most game changing offer yet.
It goes live October 1st at 12 PM EST.
And this is going to be big, and I can’t wait for you to see why.
October 1st we’ll share it with everyone (100,000+ people).
BUT we’re capping it at 100 people.
So….
Because it's limited, we’re doing things differently.
We’re doing a waitlist community here, to give you a 24 hour sneak peak.
Waitlist members get 24 hours early access to the offer, along with a gift we spent $20,000 putting together.
So if you want early access to see this offer and to launch your business right, join us here.
Get a front row seat to our craziest offer yet.
So grab your spot here >>> www.skool.com/kourse-waitlist
And I’ll talk to you again Sept 29th.
Cheers,
Max and the team
P.S. Everyone who joins the waitlist, you’ll be hearing from me soon ;)
3 weeks ago | [YT] | 9
View 0 replies
Max Perzon
Today I have a video coming out where I’m not “creating content.” I’m documenting my real day.
The calls, the strategy, the decisions, and yes—the quiet, unglamorous parts too.
You can turn on notifications so you can be notified when it comes out later on today!
Let me know what think!
1 month ago | [YT] | 11
View 1 reply
Max Perzon
I need your input on this channel!
I’ve been covering a lot lately—business models, entrepreneurship, online education, money, mindset, and the exact strategies I’ve used to scale to multiple 7 and 8-figure businesses.
But here’s the thing… I don’t just want to post what I think is valuable. My goal is to give you the most practical, actionable advice that actually helps you build your business faster.
So I want to hear directly from you:
What type of content do you ACTUALLY want to see more of on this channel?
Please vote below (and drop a comment if you’d like to expand)
1 month ago | [YT] | 22
View 2 replies
Max Perzon
🚨 The BIG YouTube Lie Nobody Talks About 🚨
Most creators think success on YouTube is about chasing millions of views and subscribers. But here’s the truth:
Views don’t pay your bills. The right views do.
I’ve seen creators with 500k+ subs barely scraping $5–10k/month… while tiny channels (5k–60k subs) are quietly making millions.
Here’s why: they stopped creating for “everyone” and got laser-focused on their ICP (Ideal Customer Persona). Instead of chasing vanity metrics, every video becomes a sales tool that attracts qualified leads.
That’s how my tiny channel generates $250,000+/month. Not by going viral. Not by building a massive audience. But by mastering one principle: stop chasing more views, and start chasing the right views.
1 month ago | [YT] | 12
View 0 replies
Max Perzon
I Run a $250K/Month Skool Community (And Nobody Talks About This)
Most people fail on Skool because they treat it like a side hustle. Wrong pricing model. Wrong structure. And they wonder why they can’t get past $5–10k/month.
Here’s the truth: there are only 5 money models on Skool right now. Each works, but only ONE scales to six or seven figures without burning you out.
Affiliate Model → promote others’ products (I did $1.6M with this).
Freemium Model → free group with upsells.
Free Group + Paid Group → trust builder, but a headache to run.
Low Ticket MRR → $10–300/month. Great entry point, but churn kills you.
High Ticket ARR → $1.5k–3k+ upfront for annual access. This is the model I used to hit $250k/month.
Why? Because churn is the silent killer. On MRR, most people cancel in 2–4 months. With ARR, you only need 100 members at $3k/year to hit $300k. Members are more serious, churn drops under 10%, and your income becomes predictable.
The system looks like this:
Traffic (YouTube) → Sales Funnel → Call → Close → Retention.
YouTube drives qualified traffic, the funnel converts, calls close, and a sticky community (value + gamification + accountability) keeps members long-term.
So if you’re serious about building a real business with Skool, stop thinking monthly. Go high-ticket. Go annual. Let YouTube be the engine that drives it.
1 month ago | [YT] | 17
View 0 replies
Max Perzon
From $50K/Month Agency to $2M Course Empire (Copy My Blueprint) 🚀
Two years ago, I was making $50,000/month with my marketing agency. Sounds like the dream, right?
Wrong.
I was working 80-hour weeks, chained to client calls, and every new client meant more stress. I wasn’t building a business… I was building a job.
That’s when I made a radical shift. I went from selling my time to selling my knowledge. From one-to-one delivery… to one-to-many scale.
The result?
📈 Agency Model → $50K/month (profit, but burnout)
📈 Education Model → $250K/month (85% margins, scalable, 30 hrs/week)
Here’s the blueprint I used:
1️⃣ Don’t quit cold turkey — I kept my agency alive just enough to fund the transition.
2️⃣ Identify your unfair advantage — What do you know that others will pay to learn?
3️⃣ Validate with community — Build proof and trust (today, skip the free group trap).
4️⃣ Pre-sell before you build — Cash flow + demand validation upfront.
5️⃣ Go high-ticket first — $3K customers > $97 buyers. Better results, less headache.
6️⃣ Build systems, not just content — Funnels, community, support, automation.
7️⃣ Leverage organic YouTube — Each video = a case study + free traffic machine.
8️⃣ Add recurring revenue — Turn one-time buyers into yearly members.
The mindset shift is everything:
Agency owners sell time.
Course creators sell transformation.
Agencies build jobs.
Courses build assets.
Your knowledge is too valuable to sell one client at a time. Package it, scale it, and create the freedom you started your business for in the first place.
I break down the entire transition in my latest video.
kourse.com/start
2 months ago | [YT] | 8
View 0 replies
Max Perzon
💥 40 Brutal Truths About Online Business (That Gurus Won’t Tell You) 💥
In the past year, I’ve made $2M+ online and watched hundreds of entrepreneurs hit six and seven figures… while thousands completely crashed and burned.
Why?
Because there are 40 raw, unfiltered truths about online business that almost nobody talks about — and knowing them could be the difference between you becoming the 1% who succeed… or the 99% who quit.
Here are some you NEED to hear:
1️⃣ It’s harder than you think. Your first year will have more lows than highs. Endurance beats talent.
2️⃣ You will fail more than you succeed. Every flop is tuition for the wins ahead.
3️⃣ You don’t need another course. You need to take action on what you already know.
4️⃣ Most gurus are broke. Don’t buy advice from someone who doesn’t live it.
5️⃣ Passive income isn’t truly passive. Every stream needs maintenance.
6️⃣ Your first idea will probably suck. And that’s okay — it’s practice.
7️⃣ Comfort is the enemy. Get used to being uncomfortable every single day.
8️⃣ Most people quit right before they would have won. Don’t be that person.
9️⃣ Followers don’t equal money. Value, trust, and connection do.
🔟 Perfectionism is procrastination in disguise. Done beats perfect every time.
And that’s just a quarter of them.
These truths aren’t meant to scare you — they’re meant to prepare you. Because if you’re willing to face them head-on, the reward is worth every ounce of struggle: freedom, impact, and a business you can truly call your own.
In my latest video, I break down all 40 truths in detail — along with the exact reason why 99% fail and how the 1% actually win.
2 months ago | [YT] | 8
View 0 replies
Max Perzon
YouTube Isn’t Just a Platform — It’s the Most Powerful Wealth Engine of Our Time
Here’s the crazy part:
You don’t need millions of views or subscribers to make $1M from YouTube.
While most people chase trends and the algorithm, the smartest creators quietly build massive businesses behind the scenes:
MrBeast → Feastables & MrBeast Burger
Logan Paul & KSI → PRIME Energy Drink
Sam Ovens → $30M/year from courses & community
I started with no fancy gear, no audience, and no experience.
12 months later, my YouTube channel + online course did $1.3M.
Why? Because YouTube isn’t just content — it’s attention.
And attention is the ultimate currency. The more you have, the more opportunities you unlock.
The 3-Phase Formula: Influence → Connection → Income
1. Influence
Pick a profitable micro-niche and become the go-to person for it.
Not famous to everyone — valuable to the right people.
Your videos become assets that work for you 24/7.
2. Connection
People don’t just buy from those they trust — they buy from those they feel connected to.
Be real. Share wins and struggles.
Authenticity scales trust faster than production value.
3. Leverage
Turn that trust into a high-margin, scalable offer.
For me? Online courses + community.
Create once, sell forever. Add recurring revenue through yearly subscriptions.
The Invisible Advantage: Evergreen Content
TikTok & Instagram disappear in days.
YouTube videos compound for weeks, months, even years, bringing new leads & sales on autopilot.
Each video = an employee that never sleeps.
The Product Ecosystem
Don’t just rely on ads or brand deals.
Build a system of offers that feed into each other — free course → paid program → community → events/products.
This multiplies your income and impact.
The real risk isn’t failing — it’s never starting.
You don’t need perfect gear or perfect videos. Start messy. Improve as you go.
If you want to learn the full system then check this out: kourse.com/start
2 months ago | [YT] | 27
View 2 replies
Max Perzon
I Shut Down My $50K/Month Agency — Here’s Why You Might Want To Do The Same
For years, I ran a social media marketing agency pulling in $50,000/month profit.
From the outside, it looked like the dream.
Inside?
Stress. Burnout. Zero freedom.
Here’s the hard truth about SMMA, done-for-you services, or 1-on-1 coaching:
You’re selling your time (not scalable)
You’re constantly on calls
You’re judged on last month’s results — and one bad week can cost you a client
Churn never stops
You’re always putting out fires
It pays well… but at the cost of your sanity.
That’s why I switched to a digital product business model.
Here’s why it’s better:
✅ Instant delivery — no onboarding, no ad account access, no meetings
✅ 100% scalable — create once, sell thousands of times
✅ Yearly payments upfront — no monthly churn headaches
✅ Low stress — customers do the work themselves (DIY), not you
✅ Higher profit margins — 80–90%+ possible, even with a small team
When I made the switch:
Agency profit (1 year): $600K
Digital product profit (1 year): $1.3M
Less stress, more freedom, and a business I actually enjoy running
I’m not saying SMMA is bad — for beginners, it’s a great way to learn skills and make quick cash.
But long-term? It’s a golden handcuff.
If you skip the grind and start with a scalable info business from day one, you can:
Build a high-profit business without endless client calls
Leverage YouTube or organic traffic without millions of views
Sell high-ticket offers that change lives — including yours
I explain exactly how this model works and how to start here:
kourse.com/start
2 months ago | [YT] | 25
View 2 replies
Max Perzon
What Are You Really Building?
Money. Cars. Watches. Awards.
This is the game most entrepreneurs are sold.
We start with pure intentions:
✅ Escape the job we hate
✅ Gain freedom for ourselves & our family
✅ Build a better life
But somewhere along the way… the goalpost keeps moving:
10K/month → 50K/month → 100K/month → 500K/month → $1M/month.
And for what?
Another car? Another penthouse? Another “flex” post?
The truth:
If it’s only about you, the game never ends.
And I’m not saying there’s anything wrong with making money — money is proof you’re creating value.
But is that the only scoreboard you want to play on?
A Different Way to Play the Game
Let me tell you about a fellow Swede you may not know: Ingvar Kamprad, founder of IKEA.
Built one of the largest companies in the world.
Was once the richest man on earth according to Forbes.
Hated the title.
Why? Because people thought his mission was to make himself rich.
In 1982, he gave away IKEA — transferring ownership to a non-profit foundation so it could live beyond him and keep helping people.
That foundation now has the capacity to donate billions.
In 2012 alone, they gave away €82M to support families across 28 countries.
He built a company for impact, not just ego.
And he still became massively wealthy in the process.
The Question for You
What if your gift for entrepreneurship was meant for more than just stacking cash?
What if it was meant to build something that matters — something that changes lives, something that outlives you?
Imagine if more entrepreneurs chased meaning the way they chase money.
That’s how you create real legacy.
That’s how you stand out in a marketplace flooded with “hustle bros” and empty flexes.
You can still:
✅ Make money
✅ Live well
✅ Take care of yourself & your family
But…
If you align what you build with a purpose bigger than yourself — you’ll make more money, attract better people, and leave a real mark.
Because at the end of your life, you won’t be remembered for your bank balance…
You’ll be remembered for the lives you changed.
And if you want to build a business that’s both highly profitable and purpose-driven, start here:
kourse.com/start
2 months ago | [YT] | 25
View 0 replies
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