Money. Cars. Watches. Awards. This is the game most entrepreneurs are sold.
We start with pure intentions: ✅ Escape the job we hate ✅ Gain freedom for ourselves & our family ✅ Build a better life
But somewhere along the way… the goalpost keeps moving: 10K/month → 50K/month → 100K/month → 500K/month → $1M/month. And for what? Another car? Another penthouse? Another “flex” post?
The truth: If it’s only about you, the game never ends.
And I’m not saying there’s anything wrong with making money — money is proof you’re creating value. But is that the only scoreboard you want to play on?
A Different Way to Play the Game Let me tell you about a fellow Swede you may not know: Ingvar Kamprad, founder of IKEA.
Built one of the largest companies in the world.
Was once the richest man on earth according to Forbes.
Hated the title.
Why? Because people thought his mission was to make himself rich.
In 1982, he gave away IKEA — transferring ownership to a non-profit foundation so it could live beyond him and keep helping people.
That foundation now has the capacity to donate billions. In 2012 alone, they gave away €82M to support families across 28 countries.
He built a company for impact, not just ego. And he still became massively wealthy in the process.
The Question for You What if your gift for entrepreneurship was meant for more than just stacking cash? What if it was meant to build something that matters — something that changes lives, something that outlives you?
Imagine if more entrepreneurs chased meaning the way they chase money. That’s how you create real legacy. That’s how you stand out in a marketplace flooded with “hustle bros” and empty flexes.
You can still: ✅ Make money ✅ Live well ✅ Take care of yourself & your family
But… If you align what you build with a purpose bigger than yourself — you’ll make more money, attract better people, and leave a real mark.
Because at the end of your life, you won’t be remembered for your bank balance… You’ll be remembered for the lives you changed.
And if you want to build a business that’s both highly profitable and purpose-driven, start here: kourse.com/start
Max Perzon
What Are You Really Building?
Money. Cars. Watches. Awards.
This is the game most entrepreneurs are sold.
We start with pure intentions:
✅ Escape the job we hate
✅ Gain freedom for ourselves & our family
✅ Build a better life
But somewhere along the way… the goalpost keeps moving:
10K/month → 50K/month → 100K/month → 500K/month → $1M/month.
And for what?
Another car? Another penthouse? Another “flex” post?
The truth:
If it’s only about you, the game never ends.
And I’m not saying there’s anything wrong with making money — money is proof you’re creating value.
But is that the only scoreboard you want to play on?
A Different Way to Play the Game
Let me tell you about a fellow Swede you may not know: Ingvar Kamprad, founder of IKEA.
Built one of the largest companies in the world.
Was once the richest man on earth according to Forbes.
Hated the title.
Why? Because people thought his mission was to make himself rich.
In 1982, he gave away IKEA — transferring ownership to a non-profit foundation so it could live beyond him and keep helping people.
That foundation now has the capacity to donate billions.
In 2012 alone, they gave away €82M to support families across 28 countries.
He built a company for impact, not just ego.
And he still became massively wealthy in the process.
The Question for You
What if your gift for entrepreneurship was meant for more than just stacking cash?
What if it was meant to build something that matters — something that changes lives, something that outlives you?
Imagine if more entrepreneurs chased meaning the way they chase money.
That’s how you create real legacy.
That’s how you stand out in a marketplace flooded with “hustle bros” and empty flexes.
You can still:
✅ Make money
✅ Live well
✅ Take care of yourself & your family
But…
If you align what you build with a purpose bigger than yourself — you’ll make more money, attract better people, and leave a real mark.
Because at the end of your life, you won’t be remembered for your bank balance…
You’ll be remembered for the lives you changed.
And if you want to build a business that’s both highly profitable and purpose-driven, start here:
kourse.com/start
2 months ago | [YT] | 25