I help people over 50 build stronger muscles and bones to reclaim their health, confidence, and longevity - one plant-based meal and workout at a time. Real transformations, practical strategies, and inspiration to help you feel your best decade yet. 🌱💪
Maxime Sigouin
Introducing: Mavy Wellness + Lifestyle Telemedicine
As @mavywellness continues to grow, so does our commitment to giving you world-class support at every level of your transformation.
For years, Dr. Laurie Marbas has been an invaluable part of our team, providing medical oversight for our clients who needed bloodwork, lab reviews, and clinical guidance. Her expertise and alignment with our whole-food, plant-based philosophy set the standard for what plant-based medical care should look like.
Due to increased demand, we've partnered with @lifestyletelemedicine, a trusted network of board-certified physicians who share the same evidence-based, root-cause approach that Dr. Laurie brought to our community.
What this means for you:
If you need medical support during your transformation, bloodwork, lab reviews, medication adjustments, hormone discussions, or chronic condition management, you now have access to multiple physicians who actually get what we're doing here. Doctors who treat the root cause through nutrition and lifestyle, not just prescriptions.
This partnership significantly expands our capacity to connect you with plant-based medical professionals faster. No more waiting. No more searching for doctors who understand this approach.
Board-certified physicians. Licensed in nearly all 50 states. Insurance accepted. And completely aligned with the whole-food, plant-based philosophy you came to Mavy for.
Your coaching experience stays exactly the same. World-class, personal, and focused on sustainable body recomposition. But now, when medical oversight would be helpful, we have an expanded clinical team we can connect you with immediately.
This is what growth looks like when you refuse to compromise on quality.
Welcome to the next level.
3 days ago | [YT] | 26
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Maxime Sigouin
✨ Big announcement! ✨
Fit Vegan Coaching is officially becoming Mavy Wellness (@mavywellness) on January 1st.
A new name.
A new brand identity.
A new chapter in our mission to transform lives through whole food plant-based living, strength, and longevity.
This all started in 2020 in a small apartment in British Columbia during one of the hardest seasons of my life. I had lost my job, my late partner was battling cancer, I had $34.37 in my bank account and $70K in debt. What began as a simple PT school assignment, a pretend business called Fit Vegan became a lifeline built from necessity, love, and the belief that no one should have to suffer through preventable illness.
I never expected it to grow into a global community or help more than 1,100 people reclaim their health. But as we grew, so did the mission. Our clients wanted more than “fitness.” They wanted strength, vitality, independence, longevity.
If we want to help 10,000 people by 2033 and 1,000,000 by 2050, our brand can’t limit our impact. It has to expand it.
For years, Ivy and I joked about calling ourselves Team Mavy, Maxime + Ivy. A small nickname that held meaning for us. When “Mavy Wellness” came up, it immediately felt right.
Now, Mavy represents everything we’ve grown into longevity without limitation, strength without obsession, health without dogma, and transformation without ego.
Fit Vegan Coaching is who we were.
Mavy Wellness is who we are now.
And everything that matters stays the same.
Same team. Same plant-based foundations. Same systems. Same mission. Same heart.
This transition is emotional. Fit Vegan was born during heartbreak and survival. Mavy Wellness is born in a season of purpose, clarity, and expansion and Ivy is now officially co-owner as we build the future of this company together.
💚 Same heart, same mission, bigger impact.
Welcome to Mavy Wellness.
6 days ago | [YT] | 60
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Maxime Sigouin
Take a breath with me for a second. Thanksgiving happened. There were seconds, desserts, and late nights. Now, the voice in your head might be saying, “I blew it” or “I’ll fix it in January.”
This is your fork in the road. Most people drift for the next few weeks. A small group resets and finishes the year strong. I want you in that second group.
Here’s your reset:
Win the next meal. No punishment workouts. No starving yourself. No guilt.
Focus on calories and protein. Not perfection.
Front load your day. Have a high-protein smoothie, a veggie-packed meal and then enjoy the holiday foods you actually care about.
If you overate, cool. Eat your next planned meal and get back to your routine. Recovery creates results.
Next step
If you’re serious about finishing the year strong, here one way to level up:
Pre-Order Forever Fit
Get the full 5-Phase Forever Fit Blueprint, over 500 whole-food plant-based recipes, and the exact system I’ve used to help thousands transform their bodies and health.
Early buyers also get these bonuses:
• Signed copy upgrade (while spots last)
• Entry to win a free coaching call with Coach Ivy
• Free travel-sized Nutrigazm Adaptogenic Protein Blend
• Free 500-recipe whole-food, plant-based bundle
• Buy 3, Get 1 Free (perfect for gifting)
Preorder it here: foreverfitbook.com/
2 weeks ago | [YT] | 25
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Maxime Sigouin
BIG NEWS! - My first book is officially up for pre-sell !!!
I've been working on this since January 2025 and I can't believe we are here now.
After coaching over 1,100 people through life-changing transformations, I finally did something many of you have been asking for…
👉 I put our entire transformation system into a book.
For years, people have told me they wanted a simple, science-backed blueprint they could follow to get healthier, stronger, and fitter without needing to join a program. So I took everything I’ve learned from coaching thousands of people and packaged it into a step-by-step guide you can use for the rest of your life.
And as of this week it’s officially available for pre-order.
And I'm doing something special for the first 200 early copies that will be ordered (Currently 70 of them have already been ordered in the past 48 hours)
Inside the book, you’ll learn how to:
✔️ Build strength that lasts
✔️ Eat in a way that supports fat loss AND health on a whole food plant-based system
✔️ Boost energy and longevity
✔️ Avoid the “quick fix” traps that keep people stuck
✔️ Follow a proven system that actually works
Plus, the early-bird bonuses are insane.
👇 Grab your copy here :
foreverfitbook.com/
Thank you all for the love and support can’t wait for you to dive in. 💚
3 weeks ago | [YT] | 30
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Maxime Sigouin
🚨 BLACK FRIDAY SPECIAL IS HERE! 🚨
This is the BIGGEST SAVINGS OF THE YEAR for our world-class Fit Vegan Coaching Program 🎉
From November 19 th to November 30th, we’re offering up to $9,000 savings + up to 4 months of free additional coaching combined on our life-changing program—but there’s a catch: only 10 spots are available! 💥
If you’ve been waiting for the perfect moment to start your journey to getting lean, thriving, and disease-proofing your body, THIS IS IT. 🌱💪
🌟 Who is this for:
✅ Women and Men over 50 + Struggling with Weight Loss
If you’ve tried everything and feel stuck, our program is tailored to help you achieve sustainable fat loss while feeling stronger and healthier than ever. 🌟
✅ Those Ready for a Personalized Approach
If cookie-cutter diets and workouts haven’t worked for you, our custom nutrition and fitness plans are designed to fit YOUR unique body, goals, and lifestyle. 🎯
✅ Anyone Looking to Thrive on a Plant-Based Lifestyle
Whether you’re already vegan or curious about going plant-based, we’ll teach you how to fuel your body, maximize energy, and achieve incredible results while living cruelty-free. 🌱💪
✅ Motivated Individuals Seeking Long-Term Results
If you’re done with quick fixes and want a proven, science-backed program to help you lose fat, improve your health, and maintain your results for life, this is for you. 💚
🌟 What’s Included:
✅ Custom nutrition and workout plans
✅ Comprehensive medical and nutritional assessments
✅ Personalized support and accountability
✅ Education to master a sustainable, healthy lifestyle
This isn’t just a program; it’s a transformation that’s built to LAST.
🎯 Don’t wait—the first 10 spots will go FAST! DM us or click the link in bio to book your call to claim your spot before it’s gone.
📅 Dates: November 19th - November 30th
🔢 Spots Available: 10 only!
Let’s make 2026 your healthiest, strongest year yet! 🌱💚
1 month ago (edited) | [YT] | 12
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Maxime Sigouin
After a few days off and months of dealing with a concussion and an ankle injury, I walked back into basketball training and felt out of shape, slow, and honestly a little defeated. My squat dropped from 225 to 135. My shot was off. Nothing felt good.
But here’s the truth I needed to relearn.
Setbacks happen. Life gets in the way. Injuries show up. Work gets crazy. And most of the time you won’t be operating at your “high point.” That doesn’t mean you’re done. It just means you adjust your pace.
If your strength is off, dial in the training.
If your energy is low, dial in the nutrition.
Never let both slip at the same time.
Bad days don’t last but quitting does. Keep showing up, even when you feel behind. The comeback always starts on the days you’d rather hide.
Run your own race. Don’t quit. You can only fail by stopping.
1 month ago | [YT] | 42
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Maxime Sigouin
Exciting news for our coaching program @fitvegancoaching - You can now use your HSA or FSA funds to join our program 💪
That means you can save up to 30% on your transformation using pre-tax dollars, all while building the healthiest, fittest version of yourself.
💡 Here’s how it works:
1️⃣ During your call, ask your coach about using HSA or FSA.
2️⃣ Fill out a quick health form (2–3 min).
3️⃣ Once approved, you can use your HSA/FSA funds for your program — tax-free!
Your health is a medical investment ❤️
Let’s make it official.
👉 Apply now by booking your free consultation call with the link on my profile
#FitVeganCoaching #fitover50 #plantbasedfitness #plantbasedover50 #veganretiree #HSA #FSA
1 month ago | [YT] | 12
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Maxime Sigouin
At 66, Amy Rosen decided it was time to feel strong and confident again and she made it happen. After decades of yo-yo dieting and feeling uncomfortable in her own skin, she joined Fit Vegan and completely transformed her body and mindset.
With a simple fitness plan, personalized nutrition coaching, and support from the Fit Vegan community, Amy went from barely managing a push-up to knocking out three with ease. She dropped 10 pounds, built lean muscle, and rediscovered her confidence, both in and out of the gym.
But the biggest change wasn’t physical. It was mindset. Amy learned to “win the next meal,” show herself grace, and focus on progress over perfection. Now she’s stronger, more energized, and loving life again, from hiking with friends to chasing shots on the pickleball court.
If Amy can do it, so can you. 💪
Start your transformation today and make 2026 your strongest year yet.
#FitVegan #TransformationStory #HealthyOver50 #PlantBasedFitness #StrongAtAnyAge #MindsetMatters #VeganOver50 #FitVeganTribe
1 month ago | [YT] | 30
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Maxime Sigouin
Over the past 5½ years, I’ve seen it time and time again: you can have the perfect plan, but without the right accountability and guidance, nothing changes.
That’s why we’ve created the 3 Elite Coaching Team, a nutritionist, trainer, accountability coach, and concierge executive all working together to help you stay consistent and reach your goals.
Every expert focuses on what they do best, so you get a personalized, supportive, and world-class experience designed to last. Because the plan only works if you do and it’s so much easier when you have a team behind you every step of the way.
1 month ago | [YT] | 26
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Maxime Sigouin
This week, I found myself thinking about my parents. I only see them once or twice a year, and a friend recently shared something that hit me hard: the average person lives to 78 years old.
When I did the math, I realized if that’s true, I might only see my parents about 18 more times. Eighteen.
That number stopped me in my tracks. It made me realize how much time slips away quietly while we’re “busy.” It reminded me why I’m on this mission, not just to help people lose weight or get in shape, but to help them live longer and better so they can create more moments that matter.
We take life for granted until we realize we only get 78 summers, 78 birthdays, 78 anniversaries with the people we love.
And if you’re around 60 right now, that means, on average, 18 more summers. 18 more birthdays. 18 more memories to make.
But here’s the truth: nothing is guaranteed, and you can put the odds in your favor.
You can extend your years and more importantly, the quality of those years by doing a few core things well:
🥦 Eat better. Avoid the refined, processed, and animal-based foods that age you faster and raise your risk of disease.💪 Build muscle. Strength training isn’t just about aesthetics. It protects your bones, fights sarcopenia, and keeps you independent as you age.😴 Manage stress and sleep. Because the body can’t thrive if it’s constantly in survival mode.
Vanity goals, such as fitting into your clothes or seeing the number on the scale go down, are fine. However, the real goal is being healthy enough to experience more of life. To dance at your grandchild’s wedding. To travel without limits. To be fully present for the people you love.
You don’t have to be fit to start, but you do have to start to become fit.
No one can do it for you. You owe it to yourself and to the people who love you, to take care of your body, your mindset, and your health.
You deserve more summers. More birthdays. More moments.
And the best time to start? Today. ❤️
👉 If this message hit home and you’re ready for support, you can join my weekly newsletter where I share tips and help guide you to live your healthiest life.
1 month ago | [YT] | 36
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