Maxime Sigouin

Most people don’t fail because they lack discipline.


They stall because their goals are too small and too safe.



Small goals let you stay comfortable.


Big goals force you to think differently.



When a goal actually matters to you, it demands new standards, better systems, and a higher level of commitment. You can’t rely on the same habits that got you here to get you somewhere new.



Time is also a powerful psychological tool.


Give yourself 12 months and urgency disappears.


Give yourself 6 months and suddenly your actions change.



You stop negotiating with yourself.
You stop doing busy work.
You start focusing on what actually moves the needle.



Big goals paired with intentional timelines create healthy pressure. Not stress — clarity. They force growth, creativity, and decisive action.



If you want different outcomes, you need goals that demand a different version of you.



Set goals that excite you.


Give them timelines that require action.


That’s where real progress begins.

2 days ago | [YT] | 22

Maxime Sigouin

Most people don’t fail at body recomposition because the plan doesn’t work.

They fail because they don’t follow directions.

And I don’t mean motivation.


I don’t mean discipline.


I mean directions.


Hiring a coach is like putting a destination into a GPS.


You’re saying, “This is where I want to go. Less body fat. More muscle. More energy.

A body that actually supports my life.”


Once that destination is set, the GPS gives you the most efficient route.


Not the route that feels good every day.


Not the route that matches your mood.


The most efficient route.


And this is where most people go wrong.


The GPS says, “Turn right.”


And people say, “I don’t feel like it today.”


So they turn left.


They skip the workout.

They eat whatever because it was a stressful week.

They tell themselves they’ll get back on track later.


Here’s the key belief shift:

Missing a turn doesn’t mean you failed.

It means you added time.


The GPS doesn’t judge you. It recalculates.


Your coach does the same.


Life will happen. You’ll miss workouts. You’ll eat off plan. That doesn’t disqualify you.


What does slow everything down is selectively listening.


Following the plan only when you’re in a good mood.


Ignoring it when you’re tired, stressed, or bored.


You wouldn’t expect to “accidentally” arrive at a destination you’ve never been to before.


Yet that’s exactly how most people approach their health.


Trust the GPS.


Trust the process.


Follow the directions more often than you ignore them.


And when you go off track, don’t spiral.


Just get back on the route.


That’s how sustainable transformation actually works, especially after 50.


Join my newsletter and stop guessing what actually works.

1 week ago | [YT] | 29

Maxime Sigouin

It’s official My book very first book “Forever Fit “ is LIVE now live on Amazon.



This book represents near 6 years of coaching people all over the world who were tired of guessing, tired of quick fixes, and tired of doing “everything right” without lasting results.



Who struggle to get fit and improve their body composition on a plant-based lifestyle and I’m excited for this to be out to the world.



Thank you to all those of you who pre-ordered a copy :)



Now I need your help.



Over the next 48 hours, we’re making a focused push to hit #1 on Amazon in a few key categories. That early window matters more than most people realize and your support right now makes a massive difference.



If my content has helped you move away from extremes and toward sustainability…

If you believe more people deserve a clear, realistic path to staying strong, lean, and energized for life…



Here’s how you can support:

👉 Grab a copy using this link a.co/d/efTmsyQ or heading to Amazon in your country and searching Forever Fit

👉 Order one for yourself
👉 Consider grabbing an extra copy for a friend or family member who needs this message
👉 And if you do purchase, leaving a review would mean the world.
Reviews help Amazon show this book to more people who need it.




Here’s why this matters to me on a deeper level:



Every book sold counts toward my mission to help




- 10,000 people get lean, thrive, and reduce the risk of chronic illness by 2033 and 1 million people by 2050.



This isn’t about rankings for ego.



It’s about reach.


It’s about impact.


It’s about changing how people age.



Thank you to everyone who has already supported, shared, ordered, and reviewed. I truly couldn’t do this without you.



Thank you for all the love an support ❤️

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1 week ago | [YT] | 43

Maxime Sigouin

What does it actually mean to be fit?



Being fit doesn’t mean chasing someone else’s version of strength, speed, or aesthetics.
Being fit means your body and your health are not a limitation to you living your best life.
And that definition changes as you move through life.


In your 20s and 30s, fitness might look like performance.
In your 60s, 70s, and beyond, it often looks like freedom.


Freedom to move without fear.
Freedom to get off the floor, travel, train, play, and live fully.
Freedom to know your body supports the life you want, not limits it.

For some people, being fit means strength training a few days a week to feel good in their body.


For others, it’s running marathons, Ironmans, or competing in events they love.

Different expressions. Same foundation.

Strength training.

Proper nutrition.

A body that keeps showing up for you, decade after decade.

I go deeper into this in my new book Forever Fit and in my latest Substack post.


👉 Subscribe to my Substack/newsletter if you want more conversations about longevity, strength, and sustainable health that actually lasts.

Your future self is worth building for.

2 weeks ago (edited) | [YT] | 32

Maxime Sigouin

I’m officially an Author 📕
What a surreal moment to hold the first copy of my new book : Forever Fit : Your Body Recomposition Transformation System 🌱💪


I can’t believe this is happening after a full year of working on this with my incredible team to make it come to life.


I’m grateful for my incredible wife Ivy for supporting it me throughout this process and to my book mentor Robert Cheeke for helping do this properly because I would have made so many mistakes 😅


I feel so blessed to be able to do what I do and I’m grateful for our clients at Mavy Wellness for trusting us with their health & transformation and for believing in our mission of helping 10,000 people get lean, thrive and reduce their risk of dealing with chronic illness by 2033 and 1 million people by 2050 on a plant-based lifestyle ❤️


Because this book contains all the information to transform, every book sold will count as a life transformed towards our mission and a percentage of proceeds will be added to our monthly cancer donations that we’ve been doing for almost 6 years now ❤️


You can still pre-order the book by using the link in my bio before it goes live in January 26th

3 weeks ago | [YT] | 51

Maxime Sigouin

At 60, she finally broke free from sugar.

Alexandra Paul. Baywatch actress. Ironman finisher. Ocean swimmer.

She'd done everything right. Except one thing.

"I was eating sugar instead of real food. I'd wake up and eat chocolate."

Never been on a diet. Never joined a program. Thought she could figure it out alone.

Until she couldn't.

THE REAL REASON

"My feelings had been hurt by my mom. I hadn't brought it up for months. So I was eating over it."

It's never just about food.

Her sister: "When you're in a rut, change something. You can't expect change to hit you like a lightning bolt."

At 60, she took action.

WHAT CHANGED

Five months. No sugar. No white-knuckling.

"Had my birthday. Coach asked if I wanted cake. I said no. I genuinely don't want it."

Physical: Leaned out. Arms got jacked. Gym guys complimented her.

Emotional: "I started talking about my pain. It dissipated. I became resilient."

Month later, she had that conversation with her mom.

"Didn't have any emotional trigger anymore. I'd healed."

THE LESSONS

Coach Sarah: "You eat like a child. Snacking, not being intentional."

She started sitting for meals. Slowing down. Tasting food.

When anxious, she'd chew gum. Sarah asked: "What if you just sat with the feeling?"

"Hadn't occurred to me to feel it instead of numb it."

THE SHIFT

Before: Hour cardio 6 days/week. Lifting because she "should."

Now: Heavy lifting 4-6x/week. Added extra day because she liked it.

"Felt great just lifting. Didn't need cardio."

WISDOM

"Asking for help is important. Expert support matters."

"We wait till we feel 'ready.' Sometimes that takes too long."

Don't wait.

THE REAL STORY

44 years struggling with food. Finally found peace.

Not through restriction, shame, or willpower.

Through support. Structure. Philosophy that allowed for humanity.

That's sustainable transformation.

Link in bio.

#plantbased #transformation #over60fitness #sugaraddiction #healthyaging #emotionaleating #foodfreedom #strengthtraining #womenshealth #healingjourney

4 weeks ago | [YT] | 18

Maxime Sigouin

My mom lost 50 lbs at 55 and kept it off for 4 years. She's 60 now, stronger than at 40.

She tried everything. Atkins. Weight Watchers. That soup diet. Always gained it back.

The difference? She stopped sprinting a marathon. Took 9 months. That's why it stuck.

What worked:

1. PLAN YOUR WEEK
Every Sunday: training days, cooking days, everything. Don't wait for motivation.
2. SIMPLE GROCERIES
Rice, beans, lentils, potatoes, vegetables, tofu. Check flyers for deals.
3. PRE-CUT VEGETABLES
"Think about your goals. Healthy or cookies?" Make the right thing easy.
4. TRY NEW VEGETABLES
Follow plant-based creators. Save recipes. Build variety.
5. MEAL PREP 2X/WEEK
Sunday + Wednesday. 1 hour each. Training days? Just heat and eat.
6. PARTNER SUPPORT
Dad's not vegan but helped cut veggies, handed her water. Now eats more plant-based from watching her.
7. RIGHT TOOLS
Tofu press, blender, measuring cups. Makes it easier.
8. CHEW SLOWLY
Let your body catch up. You'll naturally eat less.
9. FOLLOW RECIPE CREATORS
Carly (Plant You), Sam (It Doesn't Taste Like Chicken), Toni (Plant-Based on a Budget).
10. LONG-TERM MINDSET
Was 184 lbs at 55. Last time 130? Teenager.
Crash diets got her to 160. Never lasted.
Our program? 9 months to lose 50. Four years later, still 130.

THE REALITY:
This is lifetime. She still trains 4x/week, meal preps, monitors nutrition. But also eats out, has wine, enjoys life.

Not fighting her body anymore. More energy. Better sleep. Stronger.

MY CHALLENGE:
Pick ONE thing this week.

You're either taking action or waiting while nothing changes.

She proved you can transform in your 50s and stay strong in your 60s. Starts with consistent action, even when imperfect.

Link in bio—we help professionals 45-75 build sustainable transformations through whole food, plant-based eating.

#plantbased #weightloss #over50fitness #healthyaging #veganfitness #bodytransformation #sustainableweightloss #plantbasedfitness #veganmom #midlifefitness #fitover50 #plantbasedweightloss #vegantransformation

4 weeks ago | [YT] | 38

Maxime Sigouin

I'm fired up about 2026.

Not "new year new me." "Built foundation 2025, now stress test everything."

2025: BUILDING

Systems. Mindset. Discipline beats motivation.

Alexandra 60 broke 44-year sugar struggle.

Members 70-80s cycling 30-year-olds can't.

People learned training builds, nutrition reveals. Transformed.

2026: NEXT LEVEL

STOP BEING SHY

Transformers aren't shy.

"Carry groceries one trip. Stairs no railing. Energized. Like mirror."

Specific. Clear. Unapologetic.

Stop cardio hour 6 days when need heavy 4x.

Stop waiting. Perfect time was 6 months ago. Next? Now.

WHAT WORKS

Truth: clean eating isn't enough.

Plant-based months. Lose weight. Still soft, weak.

Skinny fat. Revealed without building.

Training builds. Nutrition reveals.

Most 50+ never built body.

Focus nutrition. Scale drops. Don't like mirror.

NEED BOTH

Strength: muscle, bones, combat sarcopenia.

Plants: reveal body, reduce disease.

Strength prevents dementia.

REAL TRANSFORMATION

Alexandra: "Talked pain. Dissipated. Resilient."

Leaned out. Arms jacked. Sugar-free 44 years.

Bigger? Healed emotionally.

Mom conversation avoided months. Calm. Already healed.

Stop numbing. Feel. Process. Heal.

STOP WAITING

Guy needed 15 lbs. "Not ready." Came back 30.

Doubled challenge.

2026: OWNERSHIP

Decide fit level. Strength. Energy.

Build systems.

Ask experts.

How you lose = how you keep.

WAKE-UP

Member: "Attia. Four horsemen. Health won't happen. MY plan? Bar classes, tired, no plan. What about me?"

Concerned everything else.

No plan for self.

YOUR PLAN?

Strong, energized, capable 20-40 years.

Not hands pushing chairs.

75 cycling 30s can't.

Actual plan?

2026 CHALLENGES

Life. Body. Mind.

Built foundation? Handle it.

Haven't? Now.

Not 6 months. Now.

2026: stop being shy.

Take ownership.

Build body performs + looks how you want.

Extend life quality.

Living fully. Without apology.

"That's when everything changed."

Let's go.

#2026transformation #plantbased #strengthtraining #over50fitness #bodytransformation #takeownership #stopwaiting #longevity #fitover60 #mavywellness

1 month ago | [YT] | 19

Maxime Sigouin

Before we close out 2025, I need to say one thing… thank you. 🙏

This year has been full of highs, lows, and curveballs, a concussion during basketball tryouts, a busted ankle two months later but it’s also taught me what really matters when it comes to sustainable transformation. Showing up, even imperfectly. Taking small, consistent actions. And trusting the process.

2026 is your chance to hit reset, build momentum, and make real progress toward the health, strength, and energy you want. That’s why I’m hosting a FREE Body Composition Masterclass on Tuesday, Dec 30th at 3pm PST / 6pm EST. I’ll break down the exact framework our clients use to:
✅ Build lean muscle at 50, 60, 70+
✅ Structure your nutrition for fat loss without deprivation
✅ Shift your mindset to take consistent action
✅ Make 2026 your best year for health, energy, and vitality

This will NOT be recorded, so you need to attend live. Consider this your sign to start your year strong. 💪

✨ Join live, right here on YouTube → click here youtube.com/@maximesigouin

Remember: simple done consistently beats perfect done occasionally. Whether it’s reading, working out, or meal prep, showing up, even imperfectly is what gets results. Let’s make 2026 the year we take action, stay consistent, and thrive.

1 month ago (edited) | [YT] | 30

Maxime Sigouin

Merry Christmas from the Mavy Family 😉🌱💪

I hope you all have an incredible time with the people you love ❤️

I feel blessed to have such an incredible wife @ivyteves by my side to do life ♥️

This is a photo from a few weeks back when my parents came down to celebrate an early Christmas with us ♥️

#christmas #familytime

1 month ago | [YT] | 41