Maxime Sigouin
I help people over 50 build stronger muscles and bones to reclaim their health, confidence, and longevity - one plant-based meal and workout at a time. Real transformations, practical strategies, and inspiration to help you feel your best decade yet. 🌱💪
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Maxime Sigouin
Last reminder for our 6 year 6 bonus celebration deal!
Six years ago I started this company with no money, no investors, and a grief I was still learning to carry.
Today we have helped over 1,200 people completely change who they are, not just how they look.
People in their 50s, 60s, and 70s who stopped going through the motions and became someone their kids actually notice. Someone who shows up differently. Someone who stopped waiting for the right moment and just became the person who takes care of themselves.
That is what six years of this work looks like. And we are not done.
To celebrate, Ivy and I put together something we have never done before and will never do again. Swipe to see everything inside our Six-Year Anniversary Cohort. Opened March 21st through April 1st only.
Link in bio to book your free call before it closes.
1 week ago | [YT] | 17
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Maxime Sigouin
It’s a wrap on Bali, Indonesia Photo dump from this past week.
What a blast it was, we met some incredible people, ate delicious food, got to explore around and even got to experience the Nyepi day - a full day of silence. The whole of Bali shuts down for a full 24h.
@ivyteves and I created fantastic memories there and now just landed in Singapore for the week ❤️🌱💪
#bali #plantbasedbali #indonesia #mavywellness
2 weeks ago (edited) | [YT] | 33
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Maxime Sigouin
Six years ago I started this company with no money, no investors, and a grief I was still learning to carry.
Today we have helped over 1,200 people completely change who they are -- not just how they look.
People in their 50s, 60s, and 70s who stopped going through the motions and became someone their kids actually notice. Someone who shows up differently. Someone who stopped waiting for the right moment and just became the person who takes care of themselves.
That is what six years of this work looks like. And we are not done.
To celebrate, Ivy and I put together something we have never done before and will never do again. Swipe to see everything inside our Six-Year Anniversary Cohort -- open March 21st through April 1st only.
Link in bio to book your free call before it closes.
2 weeks ago | [YT] | 22
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Maxime Sigouin
Most plant-based fitness advice is missing one thing.
A system that actually works long-term.
Not another 30-day challenge. Not "just eat less and move more." A real, evidence-based blueprint for losing fat, building lean muscle, and keeping your results for life — all on a whole-food, plant-based diet.
That's exactly what Forever Fit is.
Here's what the experts are saying:
đź’¬ "This book will show you the exact blueprint to follow to achieve your health and fitness goals utilizing plants."
— Carleigh Bodrug, NYT Bestselling Author of PlantYou
đź’¬ "Maxime is my go-to expert on body recomposition while eating a whole-food, plant-based diet. He's helped hundreds of people change their body composition with stellar results."
đź’¬ "Evidence-based science, integrity, and a heavy dose of compassion. I highly recommend it."
💬 "Real transformation isn't just about weight loss — it's about mindset, systems, and sustainability. Maxime gets that."
Inside Forever Fit, you'll learn how to:
âś… Lose fat while preserving muscle (not sacrificing it)
âś… Repair a damaged metabolism through reverse dieting
âś… Hit optimal protein targets without animal products
✅ Train smarter — at home or in the gym
âś… Build habits that end yo-yo dieting for good
👉 Swipe to see what readers are saying ➡️
If you're tired of starting over, this is your system.
đź”— Link in bio to grab your copy.
3 weeks ago | [YT] | 26
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Maxime Sigouin
Life lately 🏝️ 🇵🇠❤️
What a beautiful week spent in Dumaguete and Cebu, Philippines.
@ivyteves and I have been in the Philippines for the past four weeks, and now it's time to change countries. We're going to start country-hopping over the course of the next eight weeks, so stay tuned next week to see where we end up.
As I'll be on digital detox, like I am the first seven days of every single month, taking a break from my phone, emails, and everything, I'll check back with you guys online on March 9th.
In the meantime, we have some awesome podcasts coming out this week, so be sure to stay tuned for those. ❤️
1 month ago (edited) | [YT] | 21
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Maxime Sigouin
Photo Dump from Boracay Island, Philippines
We ate delicious food, got a tan, got some solid @mavywellness workouts in with @ivyteves 🌱💪
What a blessing to be here and experience this beautiful scenery. We filmed new youtube videos sharing our favorite plant-based spots here, filmed some workouts for our members over 50 who want to build stronger legs with minimal equipment while traveling the world and enjoying their retirement.
Stay tuned for it on my Youtube channel and newsletter which are both linked in my profile.
We are now off to our next destination ❤️
 Still remaining in the Philippines just another island 🏝️
1 month ago | [YT] | 34
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Maxime Sigouin
Photo Dump from BGC, Manila, Philippines
@ivyteves and I are now off to our next destination for the next 7 days 🏖️
We ate some much good plant-based food here, had some killer workouts and I got to meet Ivy’s family out here ❤️ It’s been such a blessing and so fun.
Ivy and I recorded cooking videos, workout videos, travel tips to stay fit and stay on track and all those will be release on my Youtube channel.
Make sure to subscribe to my weekly newsletter where everything will be linked (In my bio).
1 month ago | [YT] | 25
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Maxime Sigouin
Most people quit not because they can’t do it but because they misunderstand how transformation actually works.
Here’s the truth 👇
Your health & fitness journey is like pushing a massive flywheel.
At the beginning, it’s dead weight.
No momentum.
Every workout feels hard.
Meal prep feels inconvenient.
Life feels like it’s fighting you.
And that’s normal.
The mistake people make is thinking:
“If it feels hard, I must be doing it wrong.”
No. You’re just starting.
At first, the only job is to keep your hands on the wheel.
Not perfection.
Not motivation.
Just consistency.
Some days you feel strong.
Some days you feel like you only have 40%.
If you give 100% of what you *have* that day, the wheel still moves.
Over time, something shifts.
You build systems:
- You learn when to train
- You organize your kitchen better
- You stop relying on willpower
- You start relying on structure
Momentum builds.
And here’s the magic part 👇
When momentum is high, small mistakes stop destroying progress.
One missed workout doesn’t derail you.
One off meal doesn’t set you back weeks.
The flywheel keeps spinning.
This is what people call “sustainability” but sustainability isn’t something you choose upfront.
It’s something you earn through repetition.
Just like starting a new job:
At first, everything feels overwhelming.
A year later, it’s second nature.
Health works the same way.
You don’t reach a finish line where effort disappears.
You reach a point where effort is lighter.
Where being healthy isn’t something you negotiate daily.
It’s just who you are.
That’s the flywheel.
Push long enough, and eventually…
it starts carrying you forward.
Keep pushing.
1 month ago | [YT] | 35
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Maxime Sigouin
Most people don’t fail because they lack discipline.
They stall because their goals are too small and too safe.
Small goals let you stay comfortable.
Big goals force you to think differently.
When a goal actually matters to you, it demands new standards, better systems, and a higher level of commitment. You can’t rely on the same habits that got you here to get you somewhere new.
Time is also a powerful psychological tool.
Give yourself 12 months and urgency disappears.
Give yourself 6 months and suddenly your actions change.
You stop negotiating with yourself.
You stop doing busy work.
You start focusing on what actually moves the needle.
Big goals paired with intentional timelines create healthy pressure. Not stress — clarity. They force growth, creativity, and decisive action.
If you want different outcomes, you need goals that demand a different version of you.
Set goals that excite you.
Give them timelines that require action.
That’s where real progress begins.
1 month ago | [YT] | 33
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Maxime Sigouin
Most people don’t fail at body recomposition because the plan doesn’t work.
They fail because they don’t follow directions.
And I don’t mean motivation.
I don’t mean discipline.
I mean directions.
Hiring a coach is like putting a destination into a GPS.
You’re saying, “This is where I want to go. Less body fat. More muscle. More energy.
A body that actually supports my life.”
Once that destination is set, the GPS gives you the most efficient route.
Not the route that feels good every day.
Not the route that matches your mood.
The most efficient route.
And this is where most people go wrong.
The GPS says, “Turn right.”
And people say, “I don’t feel like it today.”
So they turn left.
They skip the workout.
They eat whatever because it was a stressful week.
They tell themselves they’ll get back on track later.
Here’s the key belief shift:
Missing a turn doesn’t mean you failed.
It means you added time.
The GPS doesn’t judge you. It recalculates.
Your coach does the same.
Life will happen. You’ll miss workouts. You’ll eat off plan. That doesn’t disqualify you.
What does slow everything down is selectively listening.
Following the plan only when you’re in a good mood.
Ignoring it when you’re tired, stressed, or bored.
You wouldn’t expect to “accidentally” arrive at a destination you’ve never been to before.
Yet that’s exactly how most people approach their health.
Trust the GPS.
Trust the process.
Follow the directions more often than you ignore them.
And when you go off track, don’t spiral.
Just get back on the route.
That’s how sustainable transformation actually works, especially after 50.
Join my newsletter and stop guessing what actually works.
1 month ago | [YT] | 30
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