Maxime Sigouin

I’m officially an Author 📕
What a surreal moment to hold the first copy of my new book : Forever Fit : Your Body Recomposition Transformation System 🌱💪


I can’t believe this is happening after a full year of working on this with my incredible team to make it come to life.


I’m grateful for my incredible wife Ivy for supporting it me throughout this process and to my book mentor Robert Cheeke for helping do this properly because I would have made so many mistakes 😅


I feel so blessed to be able to do what I do and I’m grateful for our clients at Mavy Wellness for trusting us with their health & transformation and for believing in our mission of helping 10,000 people get lean, thrive and reduce their risk of dealing with chronic illness by 2033 and 1 million people by 2050 on a plant-based lifestyle ❤️


Because this book contains all the information to transform, every book sold will count as a life transformed towards our mission and a percentage of proceeds will be added to our monthly cancer donations that we’ve been doing for almost 6 years now ❤️


You can still pre-order the book by using the link in my bio before it goes live in January 26th

12 hours ago | [YT] | 26

Maxime Sigouin

At 60, she finally broke free from sugar.

Alexandra Paul. Baywatch actress. Ironman finisher. Ocean swimmer.

She'd done everything right. Except one thing.

"I was eating sugar instead of real food. I'd wake up and eat chocolate."

Never been on a diet. Never joined a program. Thought she could figure it out alone.

Until she couldn't.

THE REAL REASON

"My feelings had been hurt by my mom. I hadn't brought it up for months. So I was eating over it."

It's never just about food.

Her sister: "When you're in a rut, change something. You can't expect change to hit you like a lightning bolt."

At 60, she took action.

WHAT CHANGED

Five months. No sugar. No white-knuckling.

"Had my birthday. Coach asked if I wanted cake. I said no. I genuinely don't want it."

Physical: Leaned out. Arms got jacked. Gym guys complimented her.

Emotional: "I started talking about my pain. It dissipated. I became resilient."

Month later, she had that conversation with her mom.

"Didn't have any emotional trigger anymore. I'd healed."

THE LESSONS

Coach Sarah: "You eat like a child. Snacking, not being intentional."

She started sitting for meals. Slowing down. Tasting food.

When anxious, she'd chew gum. Sarah asked: "What if you just sat with the feeling?"

"Hadn't occurred to me to feel it instead of numb it."

THE SHIFT

Before: Hour cardio 6 days/week. Lifting because she "should."

Now: Heavy lifting 4-6x/week. Added extra day because she liked it.

"Felt great just lifting. Didn't need cardio."

WISDOM

"Asking for help is important. Expert support matters."

"We wait till we feel 'ready.' Sometimes that takes too long."

Don't wait.

THE REAL STORY

44 years struggling with food. Finally found peace.

Not through restriction, shame, or willpower.

Through support. Structure. Philosophy that allowed for humanity.

That's sustainable transformation.

Link in bio.

#plantbased #transformation #over60fitness #sugaraddiction #healthyaging #emotionaleating #foodfreedom #strengthtraining #womenshealth #healingjourney

1 week ago | [YT] | 18

Maxime Sigouin

My mom lost 50 lbs at 55 and kept it off for 4 years. She's 60 now, stronger than at 40.

She tried everything. Atkins. Weight Watchers. That soup diet. Always gained it back.

The difference? She stopped sprinting a marathon. Took 9 months. That's why it stuck.

What worked:

1. PLAN YOUR WEEK
Every Sunday: training days, cooking days, everything. Don't wait for motivation.
2. SIMPLE GROCERIES
Rice, beans, lentils, potatoes, vegetables, tofu. Check flyers for deals.
3. PRE-CUT VEGETABLES
"Think about your goals. Healthy or cookies?" Make the right thing easy.
4. TRY NEW VEGETABLES
Follow plant-based creators. Save recipes. Build variety.
5. MEAL PREP 2X/WEEK
Sunday + Wednesday. 1 hour each. Training days? Just heat and eat.
6. PARTNER SUPPORT
Dad's not vegan but helped cut veggies, handed her water. Now eats more plant-based from watching her.
7. RIGHT TOOLS
Tofu press, blender, measuring cups. Makes it easier.
8. CHEW SLOWLY
Let your body catch up. You'll naturally eat less.
9. FOLLOW RECIPE CREATORS
Carly (Plant You), Sam (It Doesn't Taste Like Chicken), Toni (Plant-Based on a Budget).
10. LONG-TERM MINDSET
Was 184 lbs at 55. Last time 130? Teenager.
Crash diets got her to 160. Never lasted.
Our program? 9 months to lose 50. Four years later, still 130.

THE REALITY:
This is lifetime. She still trains 4x/week, meal preps, monitors nutrition. But also eats out, has wine, enjoys life.

Not fighting her body anymore. More energy. Better sleep. Stronger.

MY CHALLENGE:
Pick ONE thing this week.

You're either taking action or waiting while nothing changes.

She proved you can transform in your 50s and stay strong in your 60s. Starts with consistent action, even when imperfect.

Link in bio—we help professionals 45-75 build sustainable transformations through whole food, plant-based eating.

#plantbased #weightloss #over50fitness #healthyaging #veganfitness #bodytransformation #sustainableweightloss #plantbasedfitness #veganmom #midlifefitness #fitover50 #plantbasedweightloss #vegantransformation

1 week ago | [YT] | 38

Maxime Sigouin

I'm fired up about 2026.

Not "new year new me." "Built foundation 2025, now stress test everything."

2025: BUILDING

Systems. Mindset. Discipline beats motivation.

Alexandra 60 broke 44-year sugar struggle.

Members 70-80s cycling 30-year-olds can't.

People learned training builds, nutrition reveals. Transformed.

2026: NEXT LEVEL

STOP BEING SHY

Transformers aren't shy.

"Carry groceries one trip. Stairs no railing. Energized. Like mirror."

Specific. Clear. Unapologetic.

Stop cardio hour 6 days when need heavy 4x.

Stop waiting. Perfect time was 6 months ago. Next? Now.

WHAT WORKS

Truth: clean eating isn't enough.

Plant-based months. Lose weight. Still soft, weak.

Skinny fat. Revealed without building.

Training builds. Nutrition reveals.

Most 50+ never built body.

Focus nutrition. Scale drops. Don't like mirror.

NEED BOTH

Strength: muscle, bones, combat sarcopenia.

Plants: reveal body, reduce disease.

Strength prevents dementia.

REAL TRANSFORMATION

Alexandra: "Talked pain. Dissipated. Resilient."

Leaned out. Arms jacked. Sugar-free 44 years.

Bigger? Healed emotionally.

Mom conversation avoided months. Calm. Already healed.

Stop numbing. Feel. Process. Heal.

STOP WAITING

Guy needed 15 lbs. "Not ready." Came back 30.

Doubled challenge.

2026: OWNERSHIP

Decide fit level. Strength. Energy.

Build systems.

Ask experts.

How you lose = how you keep.

WAKE-UP

Member: "Attia. Four horsemen. Health won't happen. MY plan? Bar classes, tired, no plan. What about me?"

Concerned everything else.

No plan for self.

YOUR PLAN?

Strong, energized, capable 20-40 years.

Not hands pushing chairs.

75 cycling 30s can't.

Actual plan?

2026 CHALLENGES

Life. Body. Mind.

Built foundation? Handle it.

Haven't? Now.

Not 6 months. Now.

2026: stop being shy.

Take ownership.

Build body performs + looks how you want.

Extend life quality.

Living fully. Without apology.

"That's when everything changed."

Let's go.

#2026transformation #plantbased #strengthtraining #over50fitness #bodytransformation #takeownership #stopwaiting #longevity #fitover60 #mavywellness

1 week ago | [YT] | 19

Maxime Sigouin

Before we close out 2025, I need to say one thing… thank you. 🙏

This year has been full of highs, lows, and curveballs, a concussion during basketball tryouts, a busted ankle two months later but it’s also taught me what really matters when it comes to sustainable transformation. Showing up, even imperfectly. Taking small, consistent actions. And trusting the process.

2026 is your chance to hit reset, build momentum, and make real progress toward the health, strength, and energy you want. That’s why I’m hosting a FREE Body Composition Masterclass on Tuesday, Dec 30th at 3pm PST / 6pm EST. I’ll break down the exact framework our clients use to:
✅ Build lean muscle at 50, 60, 70+
✅ Structure your nutrition for fat loss without deprivation
✅ Shift your mindset to take consistent action
✅ Make 2026 your best year for health, energy, and vitality

This will NOT be recorded, so you need to attend live. Consider this your sign to start your year strong. 💪

✨ Join live, right here on YouTube → click here youtube.com/@maximesigouin

Remember: simple done consistently beats perfect done occasionally. Whether it’s reading, working out, or meal prep, showing up, even imperfectly is what gets results. Let’s make 2026 the year we take action, stay consistent, and thrive.

2 weeks ago (edited) | [YT] | 30

Maxime Sigouin

Merry Christmas from the Mavy Family 😉🌱💪

I hope you all have an incredible time with the people you love ❤️

I feel blessed to have such an incredible wife @ivyteves by my side to do life ♥️

This is a photo from a few weeks back when my parents came down to celebrate an early Christmas with us ♥️

#christmas #familytime

2 weeks ago | [YT] | 41

Maxime Sigouin

Some big news + a holiday game plan for you 🎄💚

Last week was a big one. We officially rebranded from Fit Vegan Coaching to Mavy Wellness, launched our new podcast Forever Fit by Mavy Wellness and announced our partnership with Lifestyle Telemedicine, expanding our ability to support members with lab reviews, bloodwork, and clinical guidance as they transform their health.

Ivy and I are moving a thousand miles an hour, but even in the chaos, I’m overwhelmed with gratitude. Whether you’re a member in the middle of your transformation or cheering from the sidelines, thank you for trusting us, believing in what we’re building, and being part of this journey.

Now, the holidays can be tricky for staying on track.

Here’s my simple strategy:

🥬 Frontload your day with a high-protein green smoothie
🥗 Snack smart before the big meal, lots of veggies, tofu or tempeh
🍽 At the holiday meal, start with a big plate of vegetables, then enjoy the foods you care about within your remaining calorie budget
⏰ Don’t stress about the scale the next morning, focus on consistency, not perfection
💪 If you slip up, win the next meal or workout. Move forward, don’t look back

The holidays are meant to be enjoyed. This approach keeps you on track while letting you fully savor time with family.

Ready to make 2025 your year? Limited spots are opening in January. Book a free consultation today and let’s build a sustainable body recomposition plan that actually fits your life.

3 weeks ago | [YT] | 27

Maxime Sigouin

Introducing: Mavy Wellness + Lifestyle Telemedicine

As @mavywellness continues to grow, so does our commitment to giving you world-class support at every level of your transformation.

For years, Dr. Laurie Marbas has been an invaluable part of our team, providing medical oversight for our clients who needed bloodwork, lab reviews, and clinical guidance. Her expertise and alignment with our whole-food, plant-based philosophy set the standard for what plant-based medical care should look like.

Due to increased demand, we've partnered with @lifestyletelemedicine, a trusted network of board-certified physicians who share the same evidence-based, root-cause approach that Dr. Laurie brought to our community.

What this means for you:

If you need medical support during your transformation, bloodwork, lab reviews, medication adjustments, hormone discussions, or chronic condition management, you now have access to multiple physicians who actually get what we're doing here. Doctors who treat the root cause through nutrition and lifestyle, not just prescriptions.

This partnership significantly expands our capacity to connect you with plant-based medical professionals faster. No more waiting. No more searching for doctors who understand this approach.

Board-certified physicians. Licensed in nearly all 50 states. Insurance accepted. And completely aligned with the whole-food, plant-based philosophy you came to Mavy for.

Your coaching experience stays exactly the same. World-class, personal, and focused on sustainable body recomposition. But now, when medical oversight would be helpful, we have an expanded clinical team we can connect you with immediately.

This is what growth looks like when you refuse to compromise on quality.

Welcome to the next level.

3 weeks ago | [YT] | 26

Maxime Sigouin

✨ Big announcement! ✨

Fit Vegan Coaching is officially becoming Mavy Wellness (@mavywellness) on January 1st.

A new name.
A new brand identity.
A new chapter in our mission to transform lives through whole food plant-based living, strength, and longevity.

This all started in 2020 in a small apartment in British Columbia during one of the hardest seasons of my life. I had lost my job, my late partner was battling cancer, I had $34.37 in my bank account and $70K in debt. What began as a simple PT school assignment, a pretend business called Fit Vegan became a lifeline built from necessity, love, and the belief that no one should have to suffer through preventable illness.

I never expected it to grow into a global community or help more than 1,100 people reclaim their health. But as we grew, so did the mission. Our clients wanted more than “fitness.” They wanted strength, vitality, independence, longevity.

If we want to help 10,000 people by 2033 and 1,000,000 by 2050, our brand can’t limit our impact. It has to expand it.

For years, Ivy and I joked about calling ourselves Team Mavy, Maxime + Ivy. A small nickname that held meaning for us. When “Mavy Wellness” came up, it immediately felt right.

Now, Mavy represents everything we’ve grown into longevity without limitation, strength without obsession, health without dogma, and transformation without ego.

Fit Vegan Coaching is who we were.

Mavy Wellness is who we are now.

And everything that matters stays the same.

Same team. Same plant-based foundations. Same systems. Same mission. Same heart.

This transition is emotional. Fit Vegan was born during heartbreak and survival. Mavy Wellness is born in a season of purpose, clarity, and expansion and Ivy is now officially co-owner as we build the future of this company together.

💚 Same heart, same mission, bigger impact.


Welcome to Mavy Wellness.

4 weeks ago | [YT] | 60

Maxime Sigouin

Take a breath with me for a second. Thanksgiving happened. There were seconds, desserts, and late nights. Now, the voice in your head might be saying, “I blew it” or “I’ll fix it in January.”

This is your fork in the road. Most people drift for the next few weeks. A small group resets and finishes the year strong. I want you in that second group.

Here’s your reset:
Win the next meal. No punishment workouts. No starving yourself. No guilt.
Focus on calories and protein. Not perfection.
Front load your day. Have a high-protein smoothie, a veggie-packed meal and then enjoy the holiday foods you actually care about.

If you overate, cool. Eat your next planned meal and get back to your routine. Recovery creates results.

Next step
If you’re serious about finishing the year strong, here one way to level up:

Pre-Order Forever Fit
Get the full 5-Phase Forever Fit Blueprint, over 500 whole-food plant-based recipes, and the exact system I’ve used to help thousands transform their bodies and health.

Early buyers also get these bonuses:
• Signed copy upgrade (while spots last)
• Entry to win a free coaching call with Coach Ivy
• Free travel-sized Nutrigazm Adaptogenic Protein Blend
• Free 500-recipe whole-food, plant-based bundle
• Buy 3, Get 1 Free (perfect for gifting)

Preorder it here: foreverfitbook.com/

1 month ago | [YT] | 25