Less Talk. More Action. B2B SaaS is HARD. Expectations keep rising, and team sizes keep shrinking. Executive leadership is a challenge to do more, but standing out in a noisy world is a challenge. The GTMshift is an interview series built for B2B SaaS operators who are looking to differentiate and win in a competitive market. Join host James Kaikis as he interviews CROs, CMOs, COOs, Operators, and VCs on what is working in today's world.