Newark vs Everybody® — the official, trademarked home of Newark pride.

Founded by two Newark natives, Lynette Lashawn & Anita Dickens, this nearly 10-year-strong brand also champions our trademarked slogans: The Future Is Newark®, J’adore Newark®, and Newark Excellence®.

This channel is all about the culture we come from — fashion, community, hometown stories, and the energy that only Newark can give.

Born here. Raised here. Built here.
Tap in and rep the movement. Newark forever.