Rebranding Addiction & Sobriety

Sober Stories is an ongoing cause-based campaign that chronicles a variety of individuals who are in recovery for alcohol and drug abuse with a focus on what their lives are like now. This series aims to share the stories of people who are sober to demonstrate how we are all essentially the same; we all deal with things like fear, loss, self-hatred, success, failure, etc.

Too much of how our culture sees addiction is broadly negative. This leads those who seek to recover filled with fear and anxiety about being open.

With interview subjects ranging from a tattoo-covered biker to an environmental lawyer, Sober Stories is on a mission to show the many faces of sober living in the hopes that people who are considering sobriety might be able to see themselves in these narratives. Our goal is to feature people from a variety of lifestyles to provide more opportunities to connect with our audience.

A story can save a life.