Sarifa is a fully digital insurance agency and comparison platform serving customers across the United States. Originally founded in Kingston, Jamaica, Sarifa pioneered the country’s first digital insurance brokerage platform—offering real-time quotes, paperless processing, and 24/7 access. After transforming the Jamaican market and earning national recognition for innovation, Sarifa entered the U.S. through the acquisition of Desert West Insurance, a long-standing family-owned agency in Arizona. In 2025, both companies officially merged and relaunched under the Sarifa brand.

With our platform, sarifa.com, customers can easily compare insurance quotes, purchase coverage online or through their preferred licensed agent, and manage all their policies from one simple dashboard.