Practical lifestyle tips to help you look good, feel great and become the best version of yourself.
I’m Brock McGoff (previously The Modest Man), a former men’s style blogger and current Millennial dad who’s trying to age like top shelf bourbon. An aspiring renaissance man, I want to dress well, stay fit, be an awesome dad and partner, and spend my money on things that matter.
Whether you're a young professional or embracing the wiser years, I want to help you do the same. From finding stylish shoes that are actually comfortable to creating the perfect minimal everyday carry, I’m obsessed with the little details that make life easier to navigate and more exciting.
Follow me for brutally honest product reviews, down-to-earth lifestyle tips, and discussions on personal growth and graceful aging. I’m here to help you live your best life and look good doing it! Subscribe now and join the journey!
Disclosures: As an Amazon Associate, I earn from qualifying purchases.
Brock McGoff
🙋🏻♂️ "Is this watch too big for my wrist?" <-- I hear that question all the time!
So, I created a simple Watch Size Calculator you can use to find the perfect size range for your wrist --> watchsizeguide.com/
Do me a favor: try it out for yourself and let me know what you think? I want to dial it in so it's just right.
Of course, watch size isn't *only* about case diameter. So, on that same page, I included a bunch of extra info about watch sizing and dimensions.
Let me know what you think!
1 week ago | [YT] | 112
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Brock McGoff
👋🏼 Happy Friday! Got any weekend plans?
✉️ If you're not on my newsletter, you missed the latest issue that went out Wednesday. Don't worry, you can see it here - brock-mcgoff.kit.com/posts/how-to-make-friends-as-…
👉🏻 And you can sign up here - brockmcgoff.com/subscribe/
👨🏻💻 I'm *almost* done with my next video, a round up of comfort-focused shoe brands, including many you've heard of (New Balance, Hoka, Asics) and some you probably haven't (Vionic, Tread Labs, Bedrock). It'll be ready next week!
In the meantime, go check out the newsletter. It's chock full of my best advice and recommendations! brockmcgoff.com/subscribe/ 👀
🍻 Have a great weekend!
1 week ago | [YT] | 240
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Brock McGoff
I spent a few days at my sister’s bday party (at a lake house in Virginia) — great times!
Then I got home and headed to Wednesday night BJJ, as always.
First round of the night, I hear a pop! Broken metatarsal 🦶
Ironically, my next video is a comfy shoe round up focused on foot friendly brands…
I can’t even wear any of them now because my foot is too swollen 😣
Don’t worry: most of the broll was already done, and the video will be out around Aug 22.
In the meantime, if you haven’t signed up for my weekly email newsletter yet, you can do that here —> brockmcgoff.com/subscribe
Talk soon ✌️
2 weeks ago (edited) | [YT] | 149
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Brock McGoff
Oh hey 👋🏼. How are you doing? What's new in your life? Give me a little update in the comments.
On my end, I've been spending lots of time with the kids (who will be 2 and 4 soon).
I hurt my neck/shoulder in jiu-jitsu, so I've been less mobile than usual, which has been a bit frustrating. It's getting better, just *very* slowly. Anyone have advice for pinched nerve rehab?
I published a new video today! Have you seen it yet?
Also, I'm really excited about my new newsletter. It's called "Well Spent", and I'm sending it every Wednesday. You can see last week's email here - brock.beehiiv.com/p/favorite-shorts-discount-sneak…
And if you want to sign up, you can do that here - brock.beehiiv.com/
Anyway, I hope you're doing well. Seriously, leave a comment and give an update 👇🏼
1 month ago | [YT] | 81
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Brock McGoff
Yo! I'm doing another "sample sale" of mostly brand new (or lightly used) shoes, accessories and tech gear.
Feel free to DM me on Instagram (@brockmcgoff) or email (brock at brockmcgoff dot com) with any questions or offers.
Shipping to USA only at the moment. Thank you!
👟 SHOES
Koio Garda - Sandstone (looks more like white), 7D - www.koio.co/products/garda-in-sandstone-mens?varia… - $90 (USED, GOOD CONDITION)
York Athletics The Henry - Bone White, 8D - yorkathleticsmfg.com/products/henry-runner-bone-wh… - $85 (NEW IN BOX)
Native Shoes Apollo 10 - White, 8 - www.nativeshoes.com/apollo-10/F00001561819.html - $100 (NEW IN BOX)
💼 ACCESSORIES
Harber London Tech Dopp Kit (Tan) - www.harberlondon.com/en-us/products/tech-dopp-kit - $125 (LIKE NEW, NO BOX)
MVST Slim Wallet (1 green, 1 red) - mvstselect.com/products/slim-wallet - $50 (NEW IN BOX)
OneBlade Core Razor - www.amazon.com/OneBlade-Core-Single-Blade-Safety-R… - $35 (NEW IN BOX)
Jibbon Key Organizer (Dune Pebbled Leather) - www.jibbonkey.com/products/dune-pebble-leather - $30 (NEW IN BOX)
Ekster Cardholder 2 (Jet Black) - www.ekster.com/products/ekster-cardholder-pro - $90 (NEW IN BOX)
Ekster Cash Clip Backplate - www.ekster.com/products/cash-clip-backplate - $25 (NEW IN BOX)
Ekster Finder Card (Apple) - www.ekster.com/products/finder-card-apple-find-my - $30 (NEW IN BOX)
⌚️ WATCHES
Timex x Huckberry Ironman Flix Reissue - huckberry.com/store/timex/category/p/77070-huckber… - $50 (NEW w/ BOX & PAPERS)
Zodiac Seawolf Ref 691 - www.zodiacwatches.com/en-us/products/ref-691-mecha… - $1,250 (LIKE NEW w/ BOX & PAPERS)
⌨️ TECH
Keychron Q1 HE QMK Wireless Custom Keyboard w/ Resin Palm Rest - www.keychron.com/products/keychron-q1-he-qmk-wirel… - $200 (LIKE NEW w/ BOX)
BOOX Note Air4 C - shop.boox.com/products/noteair4c - $415 (LIKE NEW w/ BOX)
BOOX Palma 2 w/ case (Black) - shop.boox.com/products/palma2?srsltid=AfmBOooXSyIn… - $250 (LIKE NEW w/ BOX)
BenQ beCreatus DP1310 - www.benq.com/en-us/docks-hubs/becreatus-dock/dp131… - $200 (LIKE NEW w/ BOX)
3 months ago (edited) | [YT] | 71
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Brock McGoff
Excuse me, sir? You dropped your crown 👑
3 months ago | [YT] | 164
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Brock McGoff
Happy Tuesday! Is that a thing? Well, I hope you're having a good Tuesday anyway.
I have a bunch of videos in the queue, but in the meantime, I created a list of all my favorite things, many of which show up in my videos --> brockmcgoff.com/favorites/
I get lots of comments asking what shirt I'm wearing, wear my bracelet is from, what's in the background of my talking head shots, etc.
It can all be found on that page! And I'll keep it up to date with new recommendations and any active promo codes. Hope it's helpful!
5 months ago | [YT] | 125
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Brock McGoff
🙋🏻♂️ QUESTION: I'm working on video script about becoming a father.
Is this something you want to see here on the main channel?
Or should I publish it on my second channel that I've been using for more random topics?
Second channel --> youtube.com/@brocknmcgoff
6 months ago | [YT] | 247
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Brock McGoff
Off topic, but is anyone else intro drumming? You might like this --> youtube.com/shorts/0SRTIxYi3x...
6 months ago | [YT] | 46
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Brock McGoff
Well I turned 40 😬👴🏼 ... In most ways, I feel much better than when I turned 30. Tomorrow's video is all about what I learned in the past 10+ years.
I think it'll be especially useful if you're in your 20s or 30s, but I hope everyone can get something out of it.
If you're reading this, thank you so much for being a part of my life! 🙏🏻
6 months ago | [YT] | 1,245
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