Digital marketing encompasses all online strategies and tactics used to promote products or services. It includes various channels such as social media, email, search engines, and websites to reach and engage with target audiences. Key components involve content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics. The goal is to build brand awareness, drive traffic, and convert leads into customers through data-driven approaches and personalized experiences. As the digital landscape evolves, effective digital marketing requires adaptability and a keen understanding of consumer behavior.