I’ve spent 15 years making videos for brands, newsrooms, and clients who needed content that “popped.” Now I’m making something for me—and maybe for you, too.

The Matt Project is a channel for creators who care about storytelling—not just trends, thumbnails, or chasing views.

Here, I’m building a channel from scratch, documenting the process in public, and sharing everything I know (and don’t know) about:

The craft of storytelling: scripting, visuals, structure, and interviews

The process of making: editing, experimenting, screwing up, trying again

The life of a creator: burnout, self-doubt, and figuring out what the hell you're doing with your time

Whether you're a new creator looking for real guidance or a burned-out pro trying to reconnect with why you started, this is your space, too.

New videos every Tuesday.
Full transparency. No fluff.