99xoutof10 (ninety nine times out of ten) Is a record label based in London England. Focusing on electronic/folktronic and IDM the artists on the label all have a very strong melodic sense. The label was founded by Roger O'Donnell longtime keyboard player with The Cure, The Psychedelic Furs and the Thompson Twins. The artist on the label are from all over the world but together have a quite cohesive sound.