James Hoffmann
Hi! My name is James, and I make videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. I create how-tos, guides, reviews, vlogs, video essays and mini-documentary films. In the real world, I've started a few companies, I wrote "The World Atlas of Coffee" and "How To Make The Best Coffee At Home". I do a little advisory work for startups too.
If you want to get in touch, drop me a line but please read these two things first:
1. I don't do paid reviews. I have a Patreon that helps me buy the products I want to review to prevent bias (then I give them away!)
2. I get a lot of email, so sadly I can't help with queries about which equipment you should buy.
TO GET IN TOUCH PLEASE REACH OUT VIA WEBSITE: www.jameshoffmann.co.uk/contact-me
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James Hoffmann
We made this a couple of years ago, but the idea was to make something evergreen. However, it would also be remiss not to note that there is a new edition of The World Atlas of Coffee, which makes a lovely gift. There are a few signed copies left in the US warehouse here: us.tenshundredsthousands.com/products/the-world-at…
Also, signed copies for everyone else are here: shop.squaremilecoffee.com/products/the-world-atlas…
5 days ago | [YT] | 262
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James Hoffmann
We made a coffee cup! I know a lot of folk don't enjoy Shorts (I can't argue with you), so may have missed this announcement. We debated on making this a normal video, but it didn't seem worth it for something quite short.
The print on it is a single-run, limited-edition print, but the shape will be around for a while!
Also, we are working on some solutions for the places we're currently unable to ship to. We wish global logistics was a little easier than it is!
Finally, this video features the single most awful mug that I own...
1 month ago | [YT] | 235
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James Hoffmann
The new 3rd edition of the World Atlas of Coffee is out pretty soon. If you/your coffee shop or coffee business wants to stock then we can connect you directly with the publishers. Let us know you're interested here: forms.gle/DdGHU1KzRfk9xjK28
If you are after a copy for yourself (Thank you!) There are lots of links here: linktr.ee/jimseven including options for signed copies in different parts of the world.
2 months ago | [YT] | 466
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James Hoffmann
I really did enjoy this cocktail! (And getting the opportunity to have Kevin make me several other delicious things that evening was an absolute treat.) I want to mess around with concentrated Guinness more because the flavour was so interesting!
5 months ago | [YT] | 381
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James Hoffmann
Please share your decaf results!
forms.gle/44iFdEfNPc4pnCUt5
We've made a form to submit your tasting experience. It's fairly in-depth, but you don't have to fill everything in if you don't want to - do please just share what you're happy to!
11 months ago | [YT] | 563
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James Hoffmann
The Decaf Project is well underway! The next video in the series will be out on Friday. If you are interested in joining the tasting still, then a few roasters worldwide have some stock left - but not much! www.thedecafproject.com/ for more info and to get in on this one-time-only experience...
1 year ago | [YT] | 589
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James Hoffmann
I was delighted to play a small part in this delightful video. If you're interested in cooking, the history of fine dining, molecular gastronomy, coffee, tea, recipe development, edible pond scum and more - then I strongly recommend checking it out. @ChrisYoungCooks is making incredible videos, so if you've any interest in food at all then subscribing is a very sensible thing to do.
1 year ago | [YT] | 530
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James Hoffmann
Live now on the second channel - @JamesHoffmannBonus - is a longer cut of the interview I did with Matthew Mills for the Celebrity Coffee video. We'll try and make sure longer cuts of interviews end up on this channel (after they go to Patreon first). That and other fun little bits too!
(Also - apologies for the auto focus issue on the camera point at me on this one - won't happen again!)
1 year ago | [YT] | 356
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James Hoffmann
STATE OF ESPRESSO 2024!
forms.gle/DPzyXcCJawoYyqbc8
If you make espresso, at home or at work, then I'd be incredibly grateful if you could share some information about how you're brewing coffee at the link above.
It's a quick survey, a couple of minutes max.
I last compiled this data in 2015, so it will be fascinating to see how things change. Please share if you can!
1 year ago (edited) | [YT] | 1,656
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James Hoffmann
We created a new (slightly absurd) coffee brand! Why would I do this? It was for this video, which I think offers some really interesting insights into how and why celebrities are jumping into coffee and who is really sourcing and roasting the coffee for them.
1 year ago | [YT] | 385
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