Many are working hard to improve the public’s perception of nuclear; these efforts are taking place both inside and outside the nuclear industry and mainly focus on direct lobbying, policy making, research, and paid or earned media. Generation Atomic is different. We augment nuclear advocacy efforts currently being made. We help the general public take action by tailoring messaging to local issues and clearly explaining the public's options.

As our trained volunteers knock on doors, they allow potential supporters to “choose their own adventure” and learn about nuclear energy from the benefits that speak to them. We are applying proven, cutting edge campaign technology to the cause of nuclear advocacy, allowing for a new level of activist engagement and mobilization.