Hi there, on this channel, I tell the stories behind the world's most iconic brands, from legendary comebacks to billion-dollar failures. Each video breaks down what actually happened, from the strategy, the decisions, to the turning points that shaped them. Every video is carefully researched, scripted, and edited by myself, so that it would take some time just to produce one video. If you're curious about how the business world really works, you're in the right place.