Permata Baru Jewellery first opened its flagship boutique at Sunter Mall in 1994, starting as wholesale store & workshop production with its main production concerning only gold, diamonds, and gemstones.

As the business continues to grow and develop, Permata Baru has become more customer friendly and approachable, offering a variety of items that could satisfy differing tastes of each individual, accompanied with GIA certified diamonds and an in-house workshop that ensure the quality of our products are both ensured & one-of-a-kind.

In addition to operating its boutiques at Mall Artha Gading, Permata Baru Jewellery also engages in charitable initiatives around Indonesia.