Pana Ballester
Pana Ballester Creative Director Brand Experience / Social Media
I became a Creative Director in the number one Brand Activation Agency of Argentina, now it’s a local agency but it used to be in EuroRSCG group.
My work consisted on bringing a brand to life through brand experience. Communicating brand values and trying to get a stronger and closer relationship with consumers.
I´ve lead a team of 20 people (which I recruit myself), and experienced the evolution of Below the Line Area, from the traditional Below the Line Promotional Marketing to the Brand Experience & Digital Media. I like working in Brand Activation because it meets the customer in a personal manner, and non-traditional way, closely related to the brand. I think Brand Activation contributes in creating trust between the costumer, the society and the brand. And trust is one of the key factors to create loyalty between consumers and brands. I had for 3 years my own Creative Agency: bee.
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