The Possibilities are Beautiful on the official Ulta Beauty YouTube channel. Satisfy your beauty cravings one video at a time. Discover new products and makeup tutorials from your fave brands. Plus, stay on trend with hair tutorials from members of The Salon at Ulta Beauty.


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POP QUIZ: What’s the right way to layer your daytime skin care products?β˜€οΈβ€‹πŸ˜Άβ€πŸŒ«οΈβ€‹

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2 weeks ago | [YT] | 50

ultabeauty

Okay, okay…

If you could make ONE makeup era start trending again, which one would you choose?πŸ’…β€‹πŸ’„β€‹β³β€‹πŸͺ©β€‹

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2 weeks ago | [YT] | 62

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We’re getting a little sentimental πŸ‘‰πŸ˜ŒπŸ‘ˆwhat was your first beauty product?

We’ll go first: mascara.
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2 weeks ago | [YT] | 55

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Every festival go-er knows that your hair completes the fit.

Which hairstyle is getting you through the day AND night?πŸ”Šβ€‹πŸŽ‘β€‹β˜€οΈβ€‹

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2 weeks ago | [YT] | 34

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πŸ€β€‹πŸ€β€‹πŸ€β€‹πŸ€ Quick, it’s the final four β€” which skincare product is winning your bracket? β€‹πŸ†β€‹πŸ†β€‹πŸ†πŸ†β€‹

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2 weeks ago | [YT] | 35

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The latest viral beauty products of 2025 ALL live up to the hype. πŸ€©β€‹ Which one are you trying next?

2 weeks ago | [YT] | 64

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POV: Festival tickets secured. Time to practice the eye look you wanna do.

What're you choosing?
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3 weeks ago | [YT] | 71

ultabeauty

All these dermatologist faves at Ulta? You’re basically winning no matter which you choose.

Question is…which one's speaking to you rn?
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3 weeks ago | [YT] | 37

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We've got the spring beauty trends covered. The real question is, which one will you try on first? πŸ‘€β€‹πŸ§‘β€‹
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3 weeks ago | [YT] | 79

ultabeauty

Step aside, pastels. The makeup girlies are switching things up this season.

Which trends are you trying this Spring?
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3 weeks ago | [YT] | 71