My name’s Rune — I’m a photographer from Norway, now based in Finland. This channel is where I share my love for rugged menswear, timeless pieces, and clothing with character.

I’m on a mission to build a wardrobe that will last for years, exploring everything from raw denim and leather boots to flannels, jackets, and classic workwear. I’m still finding my own style, and I bring you along for the ride — sharing what I learn, the stories behind the clothes, and how they fit into everyday life.

If you’re into quality clothing, heritage style, and outfits that look better the more you wear them, you’re in the right place.


Rune

I just wanted to stop by here to say thanks to everyone for watching my videos so far and commenting! I had a goal of reaching 1k subs by the end of the year, and for a moment it looked like it wouldn't happen, but I just passed it on NYE!

I am only getting started! Plenty of ideas and more videos to come 🙌

1 month ago | [YT] | 27

Rune

Something new Jim Green 🐸

youtube.com/playlist?list=PLc...

2 months ago | [YT] | 3

Rune

Did you see this video already? Six types of jackets I think every guy should have or at least try at some point in their life 🙌

2 months ago | [YT] | 2

Rune

I did a little video of when I got my new custom hat! 🤠 did you watch it? 👇

https://youtu.be/akZETjtam68?si=numad...

2 months ago | [YT] | 16

Rune

Beanie definitely works, but hat is next level! 🔥 which do you prefer?

3 months ago | [YT] | 5

Rune

Are Jim Green boots the right fit for you? Sharing some thoughts after testing 4 of their boots!

3 months ago | [YT] | 1

Rune

Stepping outside for the first time in three days... yeah so I got the stomach bug. Not fun 😮‍💨 I was hoping to finish a YouTube video today and have it uploaded (had it planned for Tuesday originally) but not feeling as well as I had hoped for. Tomorrow will be the day!

Speaking of YouTube videos, I thought I would make a video about this Field jacket natural from ‪@mastersupplyco‬ talking about the patina journey over the last 6 months! What do you think? 🙌

3 months ago | [YT] | 6

Rune

Just dropped a new video talking a bit about Hiroshi Kato. Wearing a few of their latest AW25 pieces. Check it out and let me know your thoughts!

4 months ago | [YT] | 0

Rune

I just dropped a quick video about the Ralph Tuck! Go watch it if you're a fan of the tuck or have been wanting to give it a try!
https://youtu.be/46LD9bsVVtQ?si=6oYWJ...

4 months ago | [YT] | 3

Rune

Out shooting some videos today for YouTube! Mt account is tiny, but it still feels good, like I'm working towards something. On IG I'm getting millions of views month after month, but not seeing any return which kinda sucks tbh.

Anyways going forward I'll focus anything menswear related more towards YT, but of course take photos and short form to share elsewhere, but it'll be more of a side thing to YT.

Now I just need to get a bit better at editing! Baby steps tho 🤣

4 months ago | [YT] | 3