Your LinkedIn Business Strategist

I help entrepreneurs to build impactful personal brands that win eyeballs, trust, and clients ➔ with 100% organic marketing.

I believe in making LinkedIn work for you + your business (Not the other way round)!

This channel is an open text book- to learn about LinkedIn & business life.

Hey! They’ don’t call me the “LinkedIn’s Biggest Cheerleader” for nothing! I’m here to provide valuable tips to build an engaging following on LinkedIn and honest insights on how to scale & grow your business online.

If you'd like that, subscribe to my channel!

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LinkedIn Program: theinacademy.com/lpba

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Your LinkedIn Business Strategist

If you had $25m in your bank, what would you say to your boss?

1 day ago | [YT] | 0

Your LinkedIn Business Strategist

Looking for more ideal clients?

What if you could put up a geo fence around your zip code and find the name of every decision maker that is in a certain industry, of a certain profile, or even speaks a specific language?

Would these be the kind of people who need to know about your services?

Yet you can get that information for free.

Not on Facebook, Instagram and TikTok, they can not do that.

LinkedIn can, it doesn't cost a dime, and you could probably pull up a list of 50 warm leads within 15 minutes.

Spend 5 minutes playing with the free filters and you'll see what I mean.

And while you're searching for leads with our beautifully optimised profile, Google is indexing your LinkedIn profile for Google search.

It's when you search for people, often their LinkedIn profile comes up top.

You have the data, so it's all about the strategy.

That's why I say, if you’re Leaving Money on the Table in 2025

If you're a business aimed at high-net-worth individuals or professionals, then LinkedIn is the BEST place to start.

The opportunity to grow from zero to industry leader is far from over.

As it is now privileging video content and hot 1 billion accounts, LinkedIn is only getting bigger and better in 2025.

People buy from people, not companies.

That is why your brand matters, and without one, you’re leaving opportunities and revenue on the table.

P.S. Follow me to be the first to know about my next FREE masterclass.

#LinkedInTips #PersonalBranding #SocialSelling #reinventyourself

1 week ago | [YT] | 1

Your LinkedIn Business Strategist

“Let’s connect” is not a message. It’s a missed opportunity.

When you talk to everybody, you talk to nobody.

Online is exactly like off-line.

If you wanna make an in-person impact, any successful communicator or negotiator will tell you that the greeting is critical.

Make it personal, here's what works best for our clients. And because of the way we're wired, this will never change.

✅ Mention what caught your eye
✅ Drop a line about a common interest
✅ Be human, not robotic. typos are ok.

As an experiment we ran at scale, instead of beginning "Hi James", we tested "hi James" and just by using a lower case letter we increased our open and acceptance rate.

Strong relationships start with a solid first message.

Try it. Send one right now to that person that's been on your list for a while.

Want our PROVEN InMail Outreach plug & play template used by our mentees and clients?

Comment "Inmail" below, and I'll have my team send it over.

#LinkedIntips hashtag#PersonalBranding hashtag#LeadGen hashtag#LinkedInoutreach hashtag#socialselling

2 weeks ago | [YT] | 4

Your LinkedIn Business Strategist

Did you get this far in life by cheating?



Please don't start now.


Using engagement pods to grow is not who you are.


What Are Engagement Pods?
↳ A group of people gaming the system by exchanging fake engagement. You drop a comment, they drop a comment—everyone wins, right?


If you know anyone who's doing this then ask them "How's the strategy working out for you?" or "How much business have you closed?" and watch them go silent.


It's a fast track to losing your audience — and if it's really abusive using automation tools then Google "LinkedIn Jail". It's real.


First of all let's look at the end goal, you don't need engagement, you need clients.

🚨 LinkedIn’s algorithm Is smarter than you think
Back in 2023 I mentioned that comments needed to be >8 words and the platform considered anything else less genuine. Fake engagement = lower reach. LinkedIn will catch on, and your posts will stop reaching real people.


🚨 You’ll lose trust
A comment section full of lazy “Great post!” or fist bump replies screams fake. Your audience sees through it.


🚨 You’re attracting the wrong people
Engagement pods confuse LinkedIn’s algorithm. You won’t reach your ideal clients—just a bunch of randoms.


Instead this is how the clients and mentees I've served have gotten clients that pay a minimum of 4 figures.

↳ Build a killer LinkedIn profile
↳ Create content that gets real engagement (people buy from people, not from companies)
↳ Build genuine connections with your best-fit clients and refuse connections from randoms in parts of the world that are very unlikely to transact with you.


If you want a LinkedIn strategy that attracts high-value clients, comment "Strategy" below and let’s get you the information you need to switch it up.


Here's to your success.


#LinkedInTips #PersonalBranding #SocialSelling #reinventyourself

1 month ago | [YT] | 3

Your LinkedIn Business Strategist

In case you missed it, I turned an internal training into a public masterclass for 25 people who need the names of qualified leads in their city immediately.

Some of the biggest takeaways:

1. Personal Branding Matters
↳ If people can't figure out what you do within 3 seconds, they'll move on. Just like in real life. Your LinkedIn profile is your web page. From your tagline to your banner and photo, everything should clearly show who you are, what you do, and what you can do for me.

2. SEO is free.
↳ Yes, LinkedIn and Google love keywords, SEO optimisation consultants are not essential to get to the top of Google. Use the right words in your headline, about section, and your posts to get found by the right people.

3. Connections = Opportunities
↳ Nurture your connections, learn about them, the problems they have and if you are convinced you can help, reach out. Imagine you were doing it for free, that's how you should behave. Adding value, staying consistent, and building real relationships instead of just collecting connections.

4. Converting Connections into Clients
↳ This one’s gold: DMs are where the magic happens. Having a framework for outreach and follow-ups can turn casual conversations into paying clients. 15% of your organic connections are ready to do business with you, they just need to be reminded you exist. A testimonial doesn't hurt either.

LinkedIn is a tool to grow your career or business — but only if you use it right.

Drop "Playbook" below and my team will send you a copy of our Connections into Client playbook, on me.

#LinkedInTips #Masterclass #PersonalBranding #SocialSelling #reinventyourself

3 months ago | [YT] | 8

Your LinkedIn Business Strategist

Originally this was a training for new members of my team.

The last time I gave this training to the public was in 2023.

We're going to train you how to find high net worth leads, become thought leaders and get to the top of search.

You wanted the Masterclass I last ran in 2023, here it is, updated with 2025 algorithms.

Now we're turning it into a 2-Day Live Masterclass with Q&A.

It's completely free and I have 25 seats.

How to Convert Your LinkedIn Connections into Clients.

⮕ Intro, Personal Branding and nailing Google SEO for free.
January 24, 2025 10AM EST, 3pm UK, 4pm CET, 7pm UAE

⮕ Converting Connections into Clients, Our highest converting DM's
January 25, 2025 10AM EST, 3pm UK, 4pm CET, 7pm UAE

If you've heard about linkedin but have no idea how to use it, this is for you.

We have 25 seats open.
Please only register if you are sure you can make it.

Here's the link:
lnkd.in/eFEXJRsu

Get ready to accelerate towards your revenue goal for 2025 🔥

#linkedin #personalbranding #linkedintips #linkedinforbusiness

3 months ago | [YT] | 5

Your LinkedIn Business Strategist

If you're not creating video content,

you're leaving opportunities on the table.

Why?

↳ Videos get 3x more engagement than text posts
↳ They showcase your personality
↳ You build trust faster
↳ You separate yourself from the competition

However

Most people are camera shy. (I've been there)

Here's how I got started

1. Shoot myself like I'm Facetiming a friend and explain the problem I solve to them.
2. Practiced... A LOT and got it down to 30-60 seconds.
3. Uploaded it and clicked post (imperfect action beats perfect inaction)

What you need to know:

Your first video will suck.
Your 10th will be better.
Your 100th? will have you wondering why you didn't start sooner.

Let me know if you're starting and I'll be sure to pop by and support your content.

If you want more insider tips, I'm giving a Free Masterclass to 25 people show how to leverage this platform.

Comment "Masterclass" below and I'll share the details.


#LinkedInStrategy #VideoContent #PersonalBranding #ReinventYourself

3 months ago | [YT] | 7

Your LinkedIn Business Strategist

If nobody knows you, they can't do business with you.

How I maxed LinkedIn ROI in 30 minutes a day.

1. Craft Your Content (5 mins)
↳ Write a thoughtful post
↳ Share valuable insights
↳ Be authentic, be you

2. Quality Engagements (10 mins)
↳ Connect with 5 top creators / thought leaders in your industry.
↳ Leave meaningful comments
↳ Always add value to discussions (no fist bumps or fire emojis)

3. Network Building (10 mins)
↳ Reply to comments on your posts
↳ Send 5 personalised DMs.
↳ Add & accept new connections (like minded people only)

Bonus: While you're in flow, use the remaining 5 mins to plan your next post.

Consistency is key. 🔑

Try this for 30 days and watch your ideal clients DM you.

Works every time.

#LinkedInStrategy #PersonalBranding #ReinventYourself #Entrepreneurship #SocialSelling

3 months ago | [YT] | 9

Your LinkedIn Business Strategist

FILL IN THE BLANKS!✍️

With only Hours left to 2025, what better way to celebrate 2024 than by writing yourself a little letter?

Let’s do this ⬇️

Dear Me,

Despite facing the challenge of ______________ this year, I was able to accomplish some really incredible things, such as _____________, ______________, and ___________.

I stepped out of my comfort zone and did ___________ for the first time.

I gave myself permission to __________ and I set this boundary ___________.

My favorite memory was _________________ because it made me feel _______________.

If there was one thing I’d do differently, it’d be ___________________.

Next year, I plan to achieve 3 new goals of _____________, ____________, and ____________.

Let’s crush 2025.

Love,
Me

Drop your letter below so we can cheer you on 👇

I’ll share mine too 😉

#reinventyourself #growth #mindset #goals

3 months ago | [YT] | 3

Your LinkedIn Business Strategist

A New Years Resolution I recommend to everyone I know👇🏼

“Get into rooms with people who think bigger than you do.” - Ken Joslin

If you keep doing what you've always done, you’ll get what you've always gotten. Progress requires change.

Thoughts?

#entrepreneur #career #personaldevelopment #reinventyourself #newyear

3 months ago | [YT] | 4