Local Media HQ is your number one source for building modern, creator-led local media brands.

I’m TJ Larkin. In the last year I launched 15+ local newsletters, grew them to 130,000+ subscribers, and pressure-tested a full stack for modern local media: paid Meta acquisition that actually converts, simple content systems, and monetization that local businesses will pay for.

On this channel you’ll get:

Local media/newsletter playbooks that show you how to launch and grow in your city

Deep dives with operators running profitable local media brands right now

Meta ads and growth breakdowns for driving cheap, high-quality subscribers

Behind-the-scenes builds as we spin up new local brands and products

If you’re an entrepreneur, creator, agency owner, or local operator who wants to own the attention in your city and turn a local newsletter into a full local media business, hit subscribe and start building with us.