The #1 mistake in performance creative (and how to fix it)

How to Win Attention With Performance-Driven Creative

The time-compression trick in performance creative strategy that makes change feel possible

This ad strategy goes beyond features and benefits — and it works

Performance Creative Secrets: Hire a Top Strategist (Proven Results)

Ads That Feel Right, Convert Right.

This messaging pattern in ad creative strategy turns addiction into hope

Don’t be afraid to use AI in your creative strategy- use it to your advantage! #ecommerce #podcast

The ad creative pattern that delivers instant gratification

I deconstructed 70 ads of Glam AI - here are our learnings

We’re working on something incredibly simple, and incredibly effective. The whole strategy is this:

The targeting trick hidden inside high-converting headlines

Top 8 Meta Ad Creatives – July 2025 (eCom + Law Firms)

Why challenge-led hooks work across verticals

AI Can Write… But Can It Connect? #mangodeck #creativestrategy #dtcmarketing #contentstrategy

Why UGC Is Broken (And What Actually Works in 2024)

You’re Spending 80% of Your Time on the Wrong Ad Stuff

Creative That Converts: How We Make Scroll-Stopping Ads for DTC Brands #brandbuilding #mangodeck

4 creative principles you can learn from a product running 50k+ ads

How do you test & measure ad creative?

The emotional urgency technique that keeps showing up (1833 ad breakdown)

Why "Low-Effort" Creatives Are Winning Big #creativestrategy #mangodeck #contentstrategy

How Glam AI's ads prove instant value by appealing to effortless output

Want better ads? 𝗦𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲. A lot of ad performance issues don’t come down to targeting o

The messaging pattern that builds trust (and performance)

How to Find Winning UGC Scripts (and Creators) That Actually Convert

How to Scale UGC Ads in 2024 (Most Brands Get This Wrong)

💡 Digital Marketing Ads Reel 2025 | High-Converting Creative Campaigns

These “wrong” hooks are the ones that actually crush

Ads That Feel Less Like Ads (And More Like “That’s So Me”)

How Glam AI's ads dissolve objections by appealing to ease of use.

How second-order pain points deepen your creative (1833 ad breakdown)

This message stack for ad creatives turns struggle into belief

I got asked the other day, “What is the most important part of the creative in 2025”

Why the best ad hooks feel “wrong” — and work

My 4-Step Meta Ad Formula (With Example)