DO IT MARKETING CO., PHILIPPINES INC. was founded in December 2001 by Mr. Laverenti R. Gil in Cebu City. From his early beginnings in 1986 as a salesman for a Japanese paint company, his passion and dedication to aerosol paints grew into a vision of building the Philippines’ first manufacturer of premium custom-made aerosol touch-up paints. Since then, Do It has become a trusted name across industries such as automotive, construction, furniture, appliances, aluminum, coil coating, bicycles, and more. The company expanded its expertise to include 1K & 2K automotive paints, primers, clear coats, and special-effect coatings, continuously innovating to meet market demands.

From 2001 to 2025, Do It has grown into a nationwide leader with over 3,000 dealers and 300 industrial clients, earning an ISO 9001:2015 Certification for quality excellence.