Invidious
Anurag Bansal
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đź“© Reach out: hi@anuragbansal.in

I talk about how brands are built, the thinking behind their strategies, and everything interesting that’s happening in the world of marketing.

If you enjoy the videos, consider subscribing. It really helps and keeps me motivated to make better and more thoughtful ones for you.

This channel is part of the Zero1 Media Network.

PS: Views & opinions are personal. All videos are for educational purposes only.

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11:53

Why India's Biggest Companies Are Paying Crores for D2C Brands

Anurag Bansal  

Shared 5 days ago

21K views

8:25

Why Toyota Sells Maruti Cars Instead of Making Its Own

Anurag Bansal  

Shared 1 week ago

129K views

8:54

Why You Can't Escape Subscriptions Anymore

Anurag Bansal  

Shared 3 weeks ago

19K views

11:40

How Brands Legally Manipulate Prices in India

Anurag Bansal  

Shared 4 weeks ago

27K views

15:26

Why does a Cigarette company sell us Food?

Anurag Bansal  

Shared 4 weeks ago

83K views

10:52

How Brands Make You Pay 100x More (For the Same Thing)

Anurag Bansal  

Shared 4 weeks ago

16K views

15:10

Why is Mukesh Ambani Selling Dog Food?

Anurag Bansal  

Shared 4 weeks ago

22K views

13:54

Your Phone Is Designed To Die: The Billion-Dollar War Against Repair

Anurag Bansal  

Shared 1 month ago

66K views

14:34

How Companies Keep Making Money From You After You’ve Paid Once

Anurag Bansal  

Shared 1 month ago

17K views

18:15

Taylor Swift: Decoding the Marketing Genius

Anurag Bansal  

Shared 3 months ago

52K views

13:25

Why Is Saudi Arabia Spending Billions To Escape Oil?

Anurag Bansal  

Shared 3 months ago

150K views

11:06

The Perplexity Strategy That Could Change the AI Race

Anurag Bansal  

Shared 4 months ago

69K views

10:16

The “Spotted” Strategy: How Paparazzi Marketing REALLY Works

Anurag Bansal  

Shared 4 months ago

36K views

17:35

Mukesh Ambani's â‚ą40,000 crore plan to destroy Bisleri, Coke and Pepsi

Anurag Bansal  

Shared 5 months ago

363K views

12:57

How Taylor Swift Exposed the Diamond Industry

Anurag Bansal  

Shared 5 months ago

63K views

12:50

Why Celebrity Brands Die: The Uncomfortable Truth Nobody Talks About

Anurag Bansal  

Shared 5 months ago

937K views

8:04

How Pepsi Destroyed Coke's â‚ą10 Crore Sponsorship

Anurag Bansal  

Shared 6 months ago

75K views

7:55

How Meta Won Eyewear Without Making Glasses

Anurag Bansal  

Shared 6 months ago

61K views

57:57

The Brand That Got Indian Parents to Trust Travel

Anurag Bansal  

Shared 6 months ago

5.9K views

8:37

Can Aamir Khan's â‚ą100 Strategy Redefine the Film Industry?

Anurag Bansal  

Shared 7 months ago

51K views

9:12

I Investigated Labubu's Billion-Dollar Success

Anurag Bansal  

Shared 7 months ago

10K views

8:42

Why MRF’s Bet on Shubman Gill Isn’t Just Simple Marketing

Anurag Bansal  

Shared 7 months ago

101K views

9:47

How 10-Minute Delivery is Changing Ice Cream Forever

Anurag Bansal  

Shared 8 months ago

44K views

11:44

Why Do Chinese Brands Suddenly Feel Premium? | Marketing Case Study

Anurag Bansal  

Shared 8 months ago

112K views

7:53

Is YouTube Slowly Killing Itself?

Anurag Bansal  

Shared 9 months ago

32K views

10:18

How Social Media is Changing What You Wear

Anurag Bansal  

Shared 9 months ago

69K views

13:59

The Truth About IPL Ads: Why Brands Are Forced To Spend Crores

Anurag Bansal  

Shared 10 months ago

23K views

16:16

Dream11's Genius Marketing Strategy Made Cricket Fun!

Anurag Bansal  

Shared 11 months ago

82K views

14:00

The Science Behind Fevicol’s Unforgettable Ads

Anurag Bansal  

Shared 11 months ago

11K views

11:22

How RCB Used Virat Kohli To Built a Brand Outside Cricket

Anurag Bansal  

Shared 11 months ago

103K views

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-03-12T09:25:23Z`
Route: `/channel/UCyUQxtFk3guy3WHaZ-2NNOg`
Version: `2026.02.24-995b84d1 @ master`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /home/invidious/crystal/share/crystal/src/hash.cr:1202:9 in '??'
  from /home/invidious/crystal/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:32:12 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /home/invidious/crystal/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /home/invidious/crystal/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>